Mobile Engagement Market is projected to touch USD 126 billion by 2027

Mobile Engagement Market

The global Mobile Engagement Market is slated to touch USD 126.26 billion by 2027, registering a CAGR of 45.7% from 2020 to 2027. The commendable growth is attributed to the growing usage of mobile applications and the shifting preference from conventional forms of advertising through printed forms to several digital information platforms, including mobile phones.

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Introduction of the Mobile Engagement Market

Mobile engagement refers to the act of involving users through different messaging channels, both in and out of the app. Different companies make use of this mobile engagement strategy to provide better brand experiences, establish long-term valuable relationships, and promote business goals.

Key Players of the Market:

• Salesforce
• Adobe
• Selligent
• Localytics
• Tapjoy
• Oracle
• IBM
• Vibes
• Urban Airship
• Tapjoy

Mobile Engagement Market Dynamics

The global mobile engagement market is projected to expand at a substantial rate during the forecast period. The accelerating seepage of smartphones and the augmenting application of mobile applications are the major factors guiding the growth of the global mobile engagement market. In addition to it, the rising demand for mobile engagement applications from several industries, primarily travel, healthcare, and hospitality, will bolster the Mobile Engagement Market size.

Further, the growing consumption of social media, primarily during the pandemic, and the increasing adoption of the mobile-first approach to guide digital modification are other crucial factors anticipated to boost the market growth. Myriad benefits of mobile-first policies include their ability to raise customer loyalty by offering more customized experiences. Approximately 72.6% of internet users are projected to access the web only through smartphones by 2025, which will raise the Mobile Engagement Market share.

Solution Segment Analysis

By solution, the Push Notifications segment is likely to expand at the fastest rate over the forecast period. This growth is because of the increasing usage of this solution across industries as it is economical, increases involvement with consumers, and enhances user retention rates. However, the small and medium enterprises user type segment is likely to witness the highest growth rate during the coming years owing to the augmenting demand by small and medium enterprises. Also, the accelerating number of companies has introduced the latest solutions which have the potency to meet the demand of small-medium enterprises. Concerning user type, the SMEs user segment will hold an outstanding mobile engagement market share by 2027, contemplating the increasing usage of mobile payment apps such as Apple Pay and PayPal among Small and Medium Enterprises in several nations such as China. The segment growth is also attributed to the increasing enforcement of sustainable solutions to meet SMEs’ communication and engagement challenges. Swingvy, for instance, launched its latest HR mobile app in 2020 to facilitate HR communications, activities, and operational processes for SMEs with minimal resources for digitalization.

Organization Size Drivers

Based on Organization Size, the global mobile engagement market can be segmented into Large, Small, and Medium Organizations. Amongst which, the small and medium organizations are expected to experience the highest growth during the forecast period. This is because the accelerating number of vendors that are likely to introduce solutions, primarily to cater to the demands of SMEs, has propelled the market growth.

Regional Drivers

By regional coverage, the Asia Pacific region is expected to witness the highest growth over the forecast period. As per the Mobile Engagement Market Analysis, the accelerating perforation of smartphones and the proliferation in mobile telecom and IT infrastructure are the major drivers contributing to the market growth. The key nations in the region accounting for a remarkable share in the market are India, Japan, and China.

Mobile Engagement Market Segmentation:

Segmentation by User Type

• Small and Medium Enterprises
• Large Scale Enterprises

Segmentation by Vertical

• Financial Services
• Media & Entertainment
• Retail
• Travel & Hospitality
• Telecom & IT
• Others

Segmentation by Solution

• SMS and MMS
• Push Notifications
• In-App Messaging
• E-Mails
• App/ Web Content
• Other Solutions

Segmentation by Region:

• Asia Pacific
    o China
    o Japan
    o India
    o Rest of APAC
• North America
    o United States of America
    o Canada
• Europe
    o United Kingdom
    o Germany
    o France
    o Spain
    o Rest of Europe
• RoW
    o Brazil
    o South Africa
    o Saudi Arabia
    o UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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