Dry Shampoo Market: Trends, and Regional Analysis, CAGR of 6.2% During forecast Period 2022 – 2030

Research Reports

May 15, 2024

Market Research Future Highlights

In the ever-evolving landscape of personal care products, one item that has captured the attention of consumers worldwide is dry shampoo. A convenient alternative to traditional wet shampooing, dry shampoo has witnessed a surge in popularity in recent years, driven by changing lifestyles, environmental concerns, and technological advancements. In this blog, we delve into the intricacies of the dry shampoo market, exploring its trends, innovations, and the growing emphasis on sustainability.

The value of the Dry Shampoo Market stood at USD 2.94 billion in 2021. Projections suggest that the industry will expand from USD 3.11 billion in 2022 to USD 5.05 billion by 2030, showcasing a compound annual growth rate (CAGR) of 6.2% throughout the forecast span (2022 – 2030).

Key Companies in the Dry Shampoo market includes

Kao Corporation

Unilever Plc

Loreal Group

The Estee Lauder Companies Inc.,

Procter & Gamble Company

Shiseido Company Limited

Pierre Fabre Group

LVMH Group

Church & Dwight Co Inc.,

Henkel Limited

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Dry Shampoo Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific and Rest of the World. North America Dry Shampoo market accounted for USD 1.03 billion in 2021 and is expected to exhibit an 4.9% CAGR during the study period. This is mainly owing the rising number of salons, spas, and hair studios in the US, Canada, and Mexico majorly drives the North American market. The US market for dry shampoo is expected to rise at a healthy rate over the forecast period. The American Hair Loss Association estimates that by the age of 35, two-thirds of American males will have significant hair loss and that by the age of 50, 85% of men will have considerably thinned hair.

Further, the major countries studied are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

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The Rise of Dry Shampoo:

The concept of dry shampoo is not entirely new, but its widespread adoption has seen a significant uptick in the past decade. Initially popularized as a quick fix for extending the time between traditional hair washes, dry shampoo has evolved into a multifaceted product catering to diverse consumer needs. Its convenience factor, coupled with the hectic pace of modern life, has made it a staple in many households.

 

Trends Shaping the Market:

Several trends are shaping the dry shampoo market, reflecting changing consumer preferences and industry dynamics. One notable trend is the increasing demand for natural and organic ingredients. As consumers become more discerning about the products they use, there is a growing preference for formulations that are free from harsh chemicals and additives.

Another trend driving the market is the rise of customizable dry shampoos. Recognizing that one size does not fit all, brands are offering personalized solutions tailored to individual hair types, textures, and preferences. This customization trend not only enhances the consumer experience but also fosters brand loyalty. 

Dry Shampoo Market Segmentation

Dry Shampoo Type Outlook

  • Spray
  • Power

Dry Shampoo Function Outlook

  • Anti-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Daily Care
  • Multifunction

Dry Shampoo Distribution Channel Outlook

  • Store-Based
  • Non-Store-Based

Dry Shampoo Industry Developments

  • December 2021 Klorane launched the Klorane Organic Cupuaçu, a new range for dry, damaged hair. Klorane Shampoo with Organic Cupuaçu, a plant-powered, smooth, and creamy shampoo that has been developed to provide relief and repair to very dry and damaged hair, leaving it nourished right to the ends.
  • May 2021 Batiste, America’s entered a partnership with six Batiste brand ambassadors a professional athlete, an entrepreneur, and a group of outstanding content creators. Batiste is the number one dry shampoo brand in America. These BatisteTM devotees will act as brand ambassadors, dispensing advice on how to refresh quickly in-between washes along with their various beauty regimens.

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