Press Releases

Patrón Tequila Unveils ‘The Patrón Experience,’ One of the First Brands to Create a Hand-Held Augmented Reality Innovation

ATOTONILCO EL ALTO, Jalisco, Mexico, Sept. 20, 2017 /PRNewswire/ — On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious consumers a portal to the Hacienda Patrón distillery where they can learn about the unique characteristics and aging process of ultra-premium tequila with the tap of a finger.

“The Patrón Experience,” on the newly released Apple iOS 11 with ARKit, gives consumers a portal to the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

“The Patrón Experience” distinguishes Patrón as one of the first brands to make full use of this advancement in augmented reality technology, leveraging the unique capabilities of iOS 11 and the A11 Bionic Neural engine. This technology brings consumers to the grounds of the Patrón Hacienda and offers an in-depth look at Patrón’s range of handcrafted, ultra-premium tequilas; including Patrón Silver, Patrón Reposado, Patrón Añejo, and the newly-released Patrón Extra Añejo – the first extension to the brand’s core tequila range in 25 years and the longest-aged expression in the line. The addition of Patrón Extra Añejo signals an evolution in the palates of tequila consumers globally, as aged tequila styles now rival those of the world’s finest bourbons, scotches and cognacs. The AR experience brought to life around each tequila, communicates these nuances to consumers while igniting augmented reality to blur the lines between our ordinary world and the beautiful Mexican landscape, evocative of Patrón’s home in the Highlands of Jalisco.

“With this platform, we are once again rewriting the rules for how consumers engage with ultra-premium spirits, and providing a new, highly interactive educational tool for them to learn about what they’re drinking,” said Lee Applbaum, Patrón’s Global Chief Marketing Officer. “Our goal with any technology we develop is to further elevate the way consumers interact with Patrón. Innovative technology for us is a means to an end as opposed to an end in and of itself, and this is philosophically very important as we are constantly evaluating a range of new ideas and technologies. With this project specifically, we wanted to break down the barriers of physical space between consumers and the Patrón Hacienda, and also offer a transparent window into our products – from the way we harvest agave to how we craft the liquid in each bottle.”

The journey begins when users download and launch “The Patrón Experience” from the Apple App Store, where they’ll encounter a single Weber Blue Agave plant. By planting the agave in its “field” (any flat surface viewable through the phone’s camera system), they trigger a flourishing landscape of agave, lush greenery, and a lifelike model of the Patrón Hacienda where Patrón Tequila is produced and bottled. As the experience unfolds, consumers encounter life-size bottles of Patrón expressions accompanied by a bartender vignette. With a tap on the phone, the bartender provides a guided explanation of the tasting notes and barrel aging process (where applicable) for each featured product, while ARKit’s unique ability to sense and respond to the user’s environment creates an immersive and dynamic view, blending the physical and digital worlds.  

Patrón, known for pioneering the ultra-premium tequila category, is no stranger to experiential marketing and education. Always seeking to connect tequila and those who enjoy it, Patrón was one of the first brands to create an immersive virtual reality journey with the “Art of Patrón Virtual Reality Experience,” in 2015. Simultaneously, Patrón developed cutting-edge, voice-enabled technology to make its “Cocktail Lab” library of recipes more accessible to consumers through a custom skill in the Alexa app on Amazon Echo. This development has since evolved to “Bot-Tender,” an Artificial Intelligence-powered cocktail recommendation chatbot available through Twitter Direct Message, Facebook Messenger, and  

“Virtual reality allowed us to bring consumers to Hacienda Patrón, and voice-enabled technology gave consumers easy access to hundreds of unique and inventive Patrón cocktail recipes. This new and emerging augmented reality tool will now enable consumers to truly make the experience at Hacienda Patrón their own using hardware they already have, with sights, sounds and interesting information directly from our home in Mexico,” shared Applbaum. “We look forward to evolving with this technology as it grows and becomes a fixture in our ever-changing, technology-driven lifestyle.”

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit

The Patron Spirits Company

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Chinese AI startup Yi+ raises USD$15 million in Series B funding

BEIJING, Sept. 20, 2017 /PRNewswire/ — Beijing-based startup Yi+ (, which uses computer vision and artificial intelligence to provide intelligent media and marketing solutions, has recently obtained a USD$15 million in Series B funding.

The round was led by Haitong Securities, with participation from BRJ Group and an investment fund under the Bank of Beijing. This brings Yi+’s total funding to over USD$25 million, including a Series A funding from Alibaba back in 2015. The startup’s new capital will be used on research and development, product commercialization and entry into new global markets.

Founded in 2014, Yi+ is China’s leading computer vision service provider. “Our mission is to harness the commercial value hidden in large amounts of visual information. Yi+’s technology improves products by enhancing user experience, thus allowing more to experience what the human eyes cannot see. This will fundamentally change the way we view our world,” said Ms Zhang Mo, founder and CEO of Yi+.

At present, two flagship brands have been launched under the startup. They are Yi+ which is an artificial intelligence computer vision engine and Dress+, a search-by-image fashion app.

“With the assistance of technology, more visual data could be gathered, analyzed and processed instantaneously. Yi+ could realize the vision of smarter eyes everywhere,” Ms Zhang added.

Indeed, Yi+ technical competencies were proven when they came in first for 10 categories at ImageNet 2015 and 2016, surpassing renowned tech giants such as Google, Facebook, Microsoft and Samsung etc.

In the next stage of development, Yi+‘s scenario-based, general object, product and facial detection, recognition, search and recommendation technologies will be employed in the media, entertainment and advertising industries. Intelligent solutions such as “TV+AI”, “Camera+AI” and “Marketing+AI” will deeply transform human-computer interaction in image and video applications.

Ultimately, Yi+’s goal is to quickly integrate its intelligent solutions into each of these domains by helping companies to consolidate their traffic data and content, provide end-to-end services and ultimately, scale up their platforms.

In China, Yi+ technologies have been employed by a dozen of reputable brands, such as Alibaba and Huawei, servicing more than a total of 400 million users. In the media industry, Yi+ has been helping to achieve intelligent data analysis, content interaction and scenario-marketing.

Yi+’s members hailed from Columbia University, National University of Singapore, Peking University, Microsoft, IBM, Alibaba and Baidu.

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Senior Management Expects Humans and Robots to be Comfortable Coworkers by 2020, But Skills and Culture Gaps Pose Hurdles

NEW YORK, Sept. 20, 2017 /PRNewswire/— A large majority of global companies that are leaders in artificial intelligence (AI) expect their employees will work comfortably with robots by 2020. Despite this optimistic outlook, a significantly smaller fraction of businesses is providing adequate reskilling and training to address technology disruption, according to a new survey of C-suite and senior executives. The study shows a striking disconnect between the expectations of how AI will impact the future of work, and the actions companies are taking in preparing their workforces and organizations for that future.

New Genpact logo - September 2017 (PRNewsfoto/Genpact)

The research, Is Your Business AI-Ready?, conducted by Genpact, a global professional services firm focused on delivering digital transformation, and FORTUNE Knowledge Group, also underscores that even in AI’s early days of enterprise applications, large gaps in behavior and performance exist between AI leaders (companies realizing the most impact from AI) and laggards (those reporting the lowest business outcomes from this technology). While 82 percent of respondents plan to implement AI-related technologies in the next three years, these disparities in success will only widen without adoption of critical widespread organizational change.

“CxOs often struggle with how to achieve strong business impact from AI. The survey findings underscore what we see with our clients daily – success won’t come simply from technology alone,” said N.V. ‘Tiger’ Tyagarajan, president and chief executive officer, Genpact. “Companies must train their workforce – at all levels – and encourage the right corporate culture. Collaboration between humans and machines has the power to improve customer experiences, grow revenue, and create new jobs – but only if senior management has the vision to proactively prepare and embrace change.”

Resistance more from corner office than cubicles
While recent news reports raise alarms about the average worker’s wariness of AI, the study shows the C-suite’s view is the exact opposite: close to one-third (32 percent) of respondents indicate senior management is the group that most strongly resists AI. This compares with only 13 percent who cite middle management, and a mere five percent who say entry-level workers resist most.

Breaking barriers: Leaders embrace talent + technology
According to the research, the top three barriers to AI adoption are information security concerns, lack of clarity about where to apply AI most effectively, and silos within the organization, especially between information technology and other functions. AI leaders clearly understand that overcoming these barriers requires much more than just having leading-edge technology. Leaders dramatically excel over AI laggards in encouraging a culture that fosters success. For example:

  • Nearly three quarters (71 percent) of leaders allocate sufficient resources and funding toward AI-related technologies, compared to only 9 percent of laggards.
  • More than half (53 percent) of leaders foster a training and development culture to learn new skills, compared to 15 percent of laggards.
  • Almost 60 percent of leaders say their middle managers think out of the box and encourage innovation, compared to only 14 percent of laggards.

AI leaders also have a strong focus on process:

  • Two-thirds of leaders have processes and systems that are well documented with standard operational procedures, compared to 20 percent of laggards.
  • Leaders are more than four times more likely to have large amounts of customer data they can easily share across all departments (58 percent of leaders versus 14 percent of laggards).

“Process design and talent are keys to success with AI,” said Sanjay Srivastava, chief digital officer, Genpact. “One provides the catalyst for extracting the value from AI technologies; the other provides the amplifier to drive it at scale for the enterprise. Without one or the other, the chemistry of AI success just doesn’t work.”

Aiming AI for topline growth: Leaders excel in customer experience and revenue impact
When looking at AI benefits, leaders have the clear edge in moving beyond the more expected cost-cutting measures. While a third of all respondents cite cost savings as a benefit, more than 40 percent of leaders say AI improves the customer experience. Leaders also are almost twice as likely to achieve increased revenues from AI (45 percent of leaders, compared to 25 percent of all respondents) – a clear indication that using AI to transform the customer experience also delivers competitive differentiation.

Moreover, when asked to fast forward three years, 87 percent of all respondents expect that AI will bring better customer experiences. This underscores how companies increasingly plan to throw out their old playbook and replace it with AI – a nod toward the importance of imaginative, personalized, and immersive customer experiences.

The research also addresses companies’ investments in and use of AI and other technologies, and further trends on reskilling and workplace issues. To access a copy of the report, Is Your Business AI-Ready?, please click here. In addition, in a separate forthcoming study, Genpact will explore AI’s impact on consumers, both in their personal and professional lives.

About the Study
In June 2017, Genpact and FORTUNE Knowledge Group conducted a survey of 300 senior executives (C-suite and one level below) from around the world, seeking insights into the strategies respondents and their companies use when adopting artificial intelligence (AI) technologies. Fifty-one percent of the respondents’ companies earn annual revenues of US$1 billion to $5 billion; 28 percent between $5 billion and 10 billion; 17 percent between $10 billion and 25 billion; and 5 percent between $25 billion and $50 billion. One-third of the respondents are based in North America, and the remaining two-thirds are evenly split between Europe and the Asia-Pacific region. The study also differentiated between “AI leaders” –respondents who achieve strong positive business outcomes from AI, scoring 9 or 10 on a 10-point scale — and “AI laggards,” who scored 1 through 6 on the same scale.

About Genpact
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes for hundreds of Global Fortune 500 companies. We think with design, dream in digital, and solve problems with data and analytics. We obsess over operations and focus on the details – all 78,000+ of us. From New York to New Delhi and more than 20 countries in between, Genpact has the end-to-end expertise to connect every dot, reimagine every process, and reinvent companies’ ways of working. We know that rethinking each step from start to finish will create better business outcomes. Whatever it is, we’ll be there with you – putting data and digital to work to create bold, lasting results – because transformation happens here. Get to know us at and on LinkedIn, Twitter, YouTube, and Facebook.


For more information:

Danielle D’Angelo

(Genpact Media Relations)

+1 914-336-7951

Abby Trexler

(for Genpact U.S.)

+1 212-931-6179 

Mark Pinnes

(for Genpact U.K.)

 +44 20 7680 7121

Rudra Bose

(for Genpact India)

+91 9811626585


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Blueshift’s AI is Now Available for Live Personalization on Websites & Mobile Apps

SAN FRANCISCO, Sept. 20, 2017 /PRNewswire/ — Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, today announced the general availability of AI-Powered Live Personalization on websites & mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables multiple marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel.

Blueshift’s AI is now Available for Live Personalization on Websites & Mobile Apps.

Blueshift customer Tradera, a division of PayPal, has seen substantial lift in revenue & conversion rates with Live Personalization, according to Pierre Ferraud Norberg, head of Marketing at Tradera. Compared to previously deployed versions of manually recommended content, clicks per session was up 80%. Out of all sessions ending in a click on the recommended content, gross sales (GMV) per session was up by 125%.

Additionally, Tradera has also seen significant advantages in using unified customer data & AI on websites & apps in addition to core marketing applications. “Blueshift has really changed how our marketing team as well as our entire company as a whole work – now we are able to create real value for our customers and business rapidly,” said Ferraud Norberg.

The new offering extends Blueshift’s core capabilities around segmentation, recommendations & customer journey orchestration to Live Personalization in the following ways:

  • Segment customers using AI: Use Blueshift’s Predictive Segmentation engine to create segmented content on websites and mobile apps. Blueshift’s segments are generated on a 360-degree cross channel view of customers that takes into account anonymous and known customer behavior. With the new release, segments can be deployed for Live Personalization.
  • Recommend 1:1 Content powered by AI: Blueshift’s Recommendation Studio enables multiple forms of content & product recommendations based on AI. With the new release, recommendations can be retrieved using APIs or widgets for Live Personalization.
  • Deploy, measure & A-B test rapidly: Blueshift’s campaign engine & template capabilities enable teams to rapidly build, measure and test personalized content on several marketing channels. With the new release, product & marketing teams can extend campaigns into channels like websites and mobile apps.

The new offering is especially significant because all of digital marketing (owned and paid) channels break down either into “Push” channels like email/direct-mail/SMS/app-notifications or “Live-Personalization” channels like website/in-app/paid-media like display or Facebook.

“Blueshift’s mission has always been to help companies activate their customer data using AI, to drive Segment-of-One personalization on every channel. We are excited that we are now helping our customers drive Live Personalization on channels like websites & mobile apps in addition to personalizing their Push marketing channels like email, SMS and mobile app notifications,” said Vijay Chittoor, co-founder & CEO of Blueshift. 

Blueshift’s other recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that enables marketers to deliver content rich & personalized customer engagement across every marketing channel. Blueshift also recently hosted a webinar on the theme of “AI in the Inbox” with partner Sparkpost and customer LendingTree.

About Blueshift 
San Francisco based Blueshift is the leader in AI-Powered Marketing. Using patent-pending technology, Blueshift’s AI enables consumer marketers at companies like LendingTree, Udacity, IAC, and BBC to launch 1:1 engagement on every channel. The company is backed by prominent venture capital investors, including Storm Venture Partners and Nexus Venture Partners.

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SOURCE Blueshift

Seven Stars Cloud Provides Updates on Patent Filings, SuperApp, VPaaS and TPaaS

NEW YORK, Sept. 20, 2017 /PRNewswire/ — Seven Stars Cloud Group, Inc. (NASDAQ: SSC) (“SSC” or the “Company” or “Seven Stars Cloud”) today provided several updates on some of its key initiatives, products and launches.

SuperApp:  The Seven Stars Cloud SuperApp, which will be compatible with iOS and Android, will launch in app stores, Q4 2017.  The SuperApp, is a next generation, intelligent recommendation app that incorporates SSC’s proprietary platforms and content along with Wechat applets support.  SuperApp, once launched, will ultimately provide multi-functional capabilities including e-commerce and online shopping, video on demand, video/audio/text chatting and social networking, all under one roof.

VPaaS & TPaaS:  The Company has separated its PaaS into two separate platforms.  VPaaS will continue to exist in its current form except that all physical commodity-based trading and exchange functionality from its VPaaS (Visual Platform as a Service) has been carved out and will now be offered under TPaaS (Transactional Platform as a Service).  TPaaS will provide the same functionality that once resided under VPaaS including matching buyers and sellers, removing additional layers of middlemen, resolving the issues of information and credit asymmetry and providing integrated commodity trading settlement and clearance.

In addition, the Company also launched a new informational video for VPaaS, which can be found at:

Corporate Website:  The Company will launch its new updated corporate website in October.  The website build is being led by Ogilvy Public Relations.

Patent Application:  In an effort to protect its proprietary PaaS systems including VPaaS and TPaaS, the Company is establishing an e-commerce focused technology patent portfolio.  For example, the first invention patent was filed with SIPO (State Intellectual Property Office of China) on September 13, 2017.  The patent, which will use collaboration technology and is a cornerstone of VPaaS, is entitled “Video and Screen-Sharing Method, Device and System as Applied to E-Commerce” and is currently patent pending.  This patent is the  first of three patents being filed, with the remaining two patents to cover 3D product display and e-commerce blockchain transactions.  The Company is filing its patents globally by taking advantage of China being a part of the Patent Cooperation Treaty (PCT), an international patent law treaty.  It provides a unified procedure for filing patent applications to protect inventions in each of its 152 contracting states by filing one international patent application under the PCT.

About Seven Stars Cloud Group, Inc. (

Seven Stars Cloud Group, Inc. (NASDAQ: SSC) is aiming to be a leading Intelligent Industrial Internet (3I) platform, creating a fintech-powered, supply chain solution simplified for commercial enterprises.  There are 2 Engines that drive our business platform: 1. VPaaS + TPaaS – Supply Chain Management for key industry sectors and leaders including but not limited to Big Commodities, Cross-Border Trade, Consumer Electronics & Energy; 2. Digital Finance Solutions – Supply Chain Finance underwritten by our Global Cornerstone Funds and Tokenization and Exchange Platforms, which include FINRA and SEC-regulated: Index Exchanges, Initial Coin Offering / Tokenization, ETFs and Derivatives.  Both Engines and their various arms will run on ‘BASE’ technology and infrastructure (Blockchain, Artificial Intelligence, Supply Chain & Exchanges) to power a closed trade ecosystem for buyers and sellers designed to eliminate transactional middlemen and create a more direct and margin-expanding path for principals.

Safe Harbor Statement

This press release contains certain statements that may include “forward looking statements.” All statements other than statements of historical fact included herein are “forward-looking statements.” These forward looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Jason Finkelstein 
Seven Stars Cloud Group, Inc.                                 

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Geospatial Corporation Restructures Debt with Major Shareholder

PITTSBURGH, Sept. 20, 2017 /PRNewswire/ — Geospatial Corporation (OTC:GSPH) announces today that it continues to take actions to improve its capital structure to support future strategic growth, and has reached an agreement with a major shareholder to restructure $1.4M of Convertible Debt.

The maturity of the note has been extended well into 2018 with conversion terms that are more favorable to the shareholders including a firm, substantially higher floor. David Truitt, one of the largest shareholders of GSPH, holds the note.  Mr. Truitt owns approximately 38,000,000 shares, or 14% of the company’s total common stock.

“David has been very supportive of our Company for many years, and his experience as an IT entrepreneur has provided Geospatial with invaluable guidance”, said Mark Smith, the CEO of GSPH.  “Simplifying our capitalization table was a priority for us this quarter, and this move signals to the market that we have long-term shareholders who see our vision of what we are trying to accomplish.” David Truitt went on to say; “The Company’s GeoUnderground software platform is ideal for managing underground infrastructure.  I can see in the not-too-distant future our ability to integrate Machine Learning (MI) and Artificial Intelligence into GeoUnderground to run sophisticated analytics and infrastructure condition evaluation.”

About Geospatial Corporation
Geospatial Corporation utilizes integrated technologies to determine the accurate location and position of underground pipelines, conduits and other underground infrastructure data allowing Geospatial to create accurate three-dimensional (3D) digital maps and models of underground infrastructure. The Company manages this critical infrastructure data on its cloud-based GIS portal called GeoUnderground, our proprietary GIS platform custom designed around the Google Maps API.  Our website is

About GeoUnderground
GeoUnderground, designed around the Google Maps API, is Geospatial’s cloud-based GIS platform that provides clients with a total solution to their underground and aboveground asset management needs.  Geospatial is a Google Cloud – Technology Partner.  Please feel free to download a free trial from this website –

Forward Looking Statements
This press release contains forward-looking information within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those laws. These forward-looking statements, if any, are based upon a number of assumptions and estimates that are subject to significant uncertainties that involve known and unknown risks, many of which are beyond our control and are not guarantees of future performance. Actual outcomes and results could materially differ from what is expressed, implied, or forecasted in any such forward-looking statements and any such difference may be caused by risk factors listed from time to time in the Company’s news releases and/or its filings or as a result of other factors.

If you would like more information, please contact Troy Taggart or Mark Smith at 724-353-3400 or email at


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Elafris Earns Coveted Slot in Prestigious Fintech71 Accelerator Program

SAN FRANCISCO, Sept. 19, 2017 /PRNewswire/ — Elafris, the AI insurance technology company, has been chosen as one of ten companies to join Fintech71’s 2017 selective 10-week accelerator program designed to enable innovators to scale their businesses and to connect them to top financial services firms.

Elafris receives Fintech71 capital investment as part of the inaugural program plus access to senior executives from the accelerator’s partners, including Accenture, Visa, J.P. Morgan Chase and Progressive and Nationwide Insurance. The Elafris team also secures office space at the accelerator’s home for the duration of the program.

Fintech71 performed an exhaustive, global search to select their initial class, identifying the most innovative Fintech firms. These ten leading startups all have established teams in place and products with an installed base of users.

“We are thrilled about the quality and diversity of this inaugural cohort … [they] represent specialties ranging from blockchain to personal finance. We believe our 10-week program will provide an ideal springboard for these companies to graduate from emerging startups to scalable businesses…,” said Matt Armstead, Fintech71’s executive director.

Elafris leads the field in bringing Artificial Intelligence and omnichannel communication capabilities to serve insurance and financial industry customers.

“We’re honored to join Fintech71’s program and to work with their team and industry partners,” said Elafris CEO Jake Diner. “Innovation is challenging in heavily regulated and risk-averse domains like Finance and Insurance. Fintech71 is the ideal catalyst, bringing innovators and established enterprises together over ten weeks to develop and scale the next, ground-breaking financial technologies.”

About Fintech71

Fintech71 is a non-profit startup accelerator and innovation outpost for Fintechs and top financial services companies in the United States. Located in Columbus, Ohio, the accelerator focuses on growing entrepreneurial activity, attracting more Fintech companies to Ohio, and expanding the innovation pipeline for current private-sector stakeholders, including Ohio’s strong financial services base and Fortune 500 and Fortune 1000 companies headquartered in the state. More information at

About Elafris, Inc.

Headquartered in San Francisco, Elafris, Inc. is the developer of the first Artificial Intelligence messaging platform specifically tailored for the banking and insurance industries. The company’s AI messaging platform leverages Neural Networks and Machine Learning technologies to create virtual insurance agents that eliminate waiting times and response lag for insurance customers, whenever they need to communicate with their provider, file a claim or buy an add-on product. To learn more, visit the Elafris website at


Corporate Communications Department 
Elafris, Inc. 

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Appvance Launches AI-Driven Test Automation

SAN JOSE, Calif., Sept. 19, 2017 /PRNewswire/ — Appvance has announced a breakthrough using artificial intelligence algorithms to automatically create and maintain scripts for testing software applications. By modeling human testers, including manual and test automation tasks such as scripting, Appvance has developed algorithms and expert systems to take on those tasks, similar to how driverless vehicle software models what a human driver does. AI-driven test automation is available to preview today, commercially in October, and requires no changes or added code in applications under test.

Most software testing today is manual (up to 90% based on recent industry surveys). The rest is semi-automated by writing scripts in various languages such as Selenium or Java to repeat actions for future tests. This automation model has persisted since the mid 1990’s and offers small improvements in productivity with large improvements in repeatability. Some $70B is spent around the world in testing software for functionality and bugs, performance and security.

Appvance spent years developing the underlying technology to deliver on the promise of artificial intelligence. The Appvance AI technology learns from various existing data sources, including learning to map an application fully on its own, various server logs, Splunk or Sumo Logic production data, form input data, valid headers and requests, expected responses, changes in each build and others. By feeding the system large amounts of data, it analyzes and then synthesizes the best tests which represent what real users would and could do with the application. In beta testing with large enterprises over several months, developers and QA team members watched as the system generated 1200 test scripts in 5 seconds (the equivalent of over 1000 man-hours of scripting effort). The resulting test execution represented real user flows, data driven, with near 100% code coverage.

“Artificial intelligence closes the gap between what scripting has been providing and what users actually do in real life,” said Peter Varhol, Principal, Technology Strategy Research and a recognized authority in test automation. “It enables teams to fully address how an application will respond and perform in production, without the associated baggage and traditional scripting. To my knowledge, this could be a quantum leap forward for QA automation, and no one else in the industry has taken this direction. Enterprises that seek to save money and time and come out of the gate with high quality and high-performing applications need to get Appvance in their arsenal.”

Appvance AI technology learns from several existing data sources, as well as the application under test, and then writes its own test code. This can generate hundreds or thousands of coded scripts, depending on the amount of input data available. No scripting or coding or recording is required from testers. In general, Appvance’s AI script creation is 1000X faster than human script creation, freeing QA engineers from mundane scripting tasks to focus on higher level tasks such as application usability, layout issues, device responsiveness, flow, performance, and results analysis. For the majority of testing, Appvance AI obsoletes legacy scripting (such as Selenium) in favor of machine learning and fully-automated script generation, empowering a QA organization with DevOps and agile speed and increasing depth of testing and analysis.

“Artificial intelligence has arrived for software QA. As applications get more complex and agile timelines get shorter, QA teams have been squeezed to the breaking point,” said Appvance CEO Kevin Surace. “Our patent-pending machine learning technology can immediately augment Dev and QA teams, empower them to respond lightning fast, and deliver far better results than manual testing or scripting could ever do. I believe that with this announcement, today is the most exciting day in software QA history.”

Enterprises ready to embrace AI in test automation can request a live web-based demonstration at

About Appvance Inc.
Appvance provides the first AI-driven unified test automation platform. Built from the ground up with DevOps, agile and cloud services in mind, Appvance offers true beginning-to-end data-driven functional, performance, compatibility, security and synthetic APM test automation and execution, enabling dev and QA teams to quickly identify issues in a fraction of the time of other test automation products. Founded in 2012, Appvance is a venture-backed technology company headquartered in Sunnyvale, CA, with offices in Costa Rica and India and funded by Javelin Ventures, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management.

Learn more at Follow Appvance on Twitter and on Facebook.

Media Inquiries:
Saria Mapanao
Appvance Inc.
(855) 254-1164

Appvance AI Screen Shot

Appvance AI Driven Test Automation

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Salesforce Introduces Sales Cloud Einstein Forecasting, Celebrates One Year of Salesforce Einstein

SAN FRANCISCO, Sept. 19, 2017 /PRNewswire/ — Salesforce [NYSE: CRM], the global leader in CRM, today announced the next generation of Sales Cloud Einstein, bringing AI to every step of the sales cycle, from building pipeline and closing deals, to growing the business. With the new Einstein Forecasting, sales leaders gain visibility and intelligence to more accurately predict sales revenue at every stage in the sales cycle. In addition, Einstein Opportunity Scoring automatically prioritizes high-value opportunities and Einstein Email Insights automatically identifies the most important emails, enabling sales reps to sell faster and smarter.

Salesforce (PRNewsFoto/

Introducing Einstein Forecasting
From the head of sales to the CFO, Einstein Forecasting delivers a breakthrough innovation that drives business predictability. Sales leaders still rely upon incomplete spreadsheets and antiquated systems to forecast sales projections, resulting in inaccurate forecasts, underperformance and a disconnected business. In fact, less than half of deals close as forecasted, leading to missed quotas for sales teams and revenue shortfalls1.

Einstein Forecasting is a fully automated, out-of-the-box solution that uses all of a company’s historical CRM data to take the guesswork out of forecasting. Combining the art of data mining and science of machine learning, Einstein Forecasting is able to analyze, process and understand key factors like seasonality and historical performance to make highly accurate, individualized sales forecasts. Additionally, Einstein Forecasting combines a unique mix of self-learning algorithms that learn individual and team forecasting behaviors, analyzes whether they are consistently optimistic, pessimistic or on target, and then synthesizes an unbiased analysis for the sales leader. Then, Einstein uses special logic to translate the data behind each forecast into human language so sales leaders know what to expect from the pipeline and why.

With Einstein Forecasting, a regional manager for an insurance company, for example, can quickly view a dashboard to see if his team is on track to hit its sales numbers for the quarter or if any deals are in jeopardy. With foresight from Einstein Forecasting, the regional manager and other sales leaders can take action with their sales agents before it is too late to get the quarter back on track. Additionally, if the CFO of the insurance company is looking to expand the business to a new region but unsure if the company can take on the development cost, she can quickly tap into Einstein Forecasting to predict whether the company will have enough funding that month or quarter to take on the new region.

In addition, Salesforce also introduced Einstein Opportunity Scoring and Einstein Email Insights, ensuring sales reps stay focused on the most important deals. 

  • Einstein Opportunity Scoring—Identifies, surfaces and prioritizes the most valuable deals—those with the largest deal size, most executive engagement and more—directly within Sales Cloud. Additionally, Einstein continues to monitor deals in progress to identify any high-value deals that may be in jeopardy, keeping sales reps laser-focused on building pipeline and closing more deals. For example, with Einstein Opportunity Scoring a sales rep no longer has to spend countless hours sifting through opportunities. Instead, sales reps are able to focus on the deals most likely to close and add resources to deals that may be at risk.
  • Einstein Email Insights—With Einstein Email Insights every sales rep is armed with their own personal email assistant. Powered by natural language processing (NLP), Einstein Email Insights identifies the most important emails and recommends the best action or response, enabling sales reps and leaders to prioritize their inbox and quickly address customer needs. Proactive action and response recommendations enable reps to keep deals moving, from scheduling a meeting to sending a quote. For example, if a sales rep is returning from a full day of customer meetings to an inbox full of emails, they no longer have to dig through their inbox to find the most important emails. 

Salesforce Einstein Celebrates One Year of Innovation
In September 2016, Salesforce introduced Einstein AI to bring the power of artificial intelligence to every business user. In the months since, the company has infused advanced AI capabilities across the Customer Success Platform to transform customer experiences across every touchpoint. Today, Einstein is delivering more than 475 million predictions daily, enabling trailblazers including U.S. Bank, Room&Board, FareCompare, Silverline and Black Diamond to be smarter, more productive and predictive about their businesses. In addition, Einstein Platform Services empowers developers of any skill level to build AI-powered CRM apps using computer vision and natural language processing—with clicks, not code. Already there are more than seven thousand developers building Einstein-powered apps. As Salesforce Einstein’s pace of innovation continues, Salesforce Research is focused on pushing the state of the art in deep learning. Under the leadership of Chief Scientist Dr. Richard Socher, the group has published 10 academic papers in its first year, bringing cutting edge technology to Salesforce customers. For more highlights from Einstein’s first year, see here.

New Salesforce AI Innovation Fund to Fuel Next-Generation AI
To fuel the development of new AI solutions, Salesforce Ventures—Salesforce’s corporate investment group—today announced the new $50 million Salesforce AI Innovation Fund. Fast-growing AI start-ups Highspot, Squirro and TalkIQ are the first recipients of funding from the Salesforce AI Innovation Fund to accelerate their development of transformative AI solutions on Salesforce. Additionally, Salesforce Ventures has completed an investment in All Turtles, an AI startup studio that partners with founding teams and companies to build AI-centric products. Salesforce will partner with All Turtles to co-create cutting edge AI solutions built on the Salesforce platform.

Comments on the News:

  • “Salesforce continues to lead the CRM market, delivering innovation, after innovation,” said Adam Blitzer, EVP and GM, Salesforce Sales Cloud. “As we celebrate our first year of Salesforce Einstein, we’re excited to introduce the next generation of Sales Cloud Einstein, an unparalleled sales platform. Now, equipped with predictive and intelligent capabilities, Sales Cloud Einstein has cracked the traditionally flawed forecasting model, bringing AI to every step of the sales cycle.”
  • “Artificial intelligence has the potential to make every company and employee smarter, faster, more efficient and more productive,” said John Somorjai, EVP of Corporate Development and Salesforce Ventures, Salesforce. “The new Salesforce AI Innovation Fund will help accelerate the development of transformative AI solutions that extend and complement Salesforce, helping our customers reach new levels of success.”
  • “At U.S. Bank, we’re committed to delivering trust, transparency and a smarter banking experience for the customers we serve,” said Bill Hoffman, chief analytics officer and head of CRM at U.S. Bank. “Salesforce provides us with a single platform to empower every customer and employee interaction, and we’re excited about the predictive abilities Einstein Forecasting will further deliver.”
  • “Predictable and profitable business growth is something that every company strives to achieve,” said Sheryl Kingstone, Research Director, 451 Research Customer Experience and Commerce. “However, accurate sales forecasting has been a longstanding challenge for many companies. By combining intelligence, pipeline transparency and key sales data, Einstein Forecasting provides a crucial view of sales revenue indicators that helps business leaders correctly predict business growth.”

About Sales Cloud
Sales Cloud, the world’s #1 intelligent sales platform, delivers an unparalleled user experience—enabling sales teams to sell faster, smarter and the way they want. No matter the industry, role or company size, Sales Cloud arms salespeople with the intelligence and insights they need to navigate and manage the entire sales process, from lead-to-cash. In the first half of 2017, Salesforce continued to extend the Sales Cloud platform with the introduction of Einstein High Velocity Sales Cloud, arming sales reps of all levels with the intelligence they need to achieve new levels of productivity; and Sales Cloud PRM, enabling channel partners to close deals faster than ever. Companies that have deployed Sales Cloud have seen an average 35 percent increase in sales productivity, a 30 percent increase in lead conversions and an overall 25 percent increase in revenue2.

Pricing and Availability:

  • Einstein Forecasting, Einstein Opportunity Scoring and Einstein Email Insights are currently in pilot and expected to be generally available in the first half of 2018. Pricing will be announced at the time of general availability.

Additional Information

Connect with Salesforce

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

1 CSO Insights 2017 World Class Sales Practices Study, February 2017
2 Salesforce Customer Relationship Survey; 2014-2016


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SOURCE Salesforce

Global Telecom Leader Tata Communications Limited Now Leveraging Apttus Enterprise Contract Management for Contract Lifecycle Management

SAN MATEO, Calif., Sept. 18, 2017 /PRNewswire/ — Apttus, which provides the first and only platform to combine end-to-end Quote-to-Cash business process automation with behavior applications and artificial intelligence to enable customers to maximize revenue, today announced that Tata Communications Limited, a leading global provider of A New World of Communications™, has successfully implemented Apttus Contract Lifecycle Management (CLM), gaining better business insights and decreasing cycle time for its contracts. Apttus, the world’s leading provider of contract management solutions, was a natural fit for Tata Communications globe-spanning business.

Apttus Logo (PRNewsFoto/Apttus)

With a leadership position in emerging markets, Tata Communications Limited delivers managed solutions to multi-national enterprises, service providers and Indian consumers. Headquartered in India, the company has grown to become one of the largest telecommunications providers in the world, serving over 2,000 companies across 240 countries, and more than 8,000 employees globally.

Using Apttus CLM, Tata has already achieved a dramatic decrease in the time needed to create a contract. Greater process automation and a single searchable contract repository reduces the cost of creating and locating contracts.

“Apttus is an important component for us in achieving our goals for operational excellence and profitability through increased automation and advanced technologies,” said Rupinder Goel, Group CIO, Tata Communications. “Despite only being live a few months, we’ve already been able to reduce the time to close contracts and gain greater visibility into the contracting process, resulting in more accurate forecasting and ease of reporting.”

“For many organizations today, teams struggle with accessing accurate data, enforcing approval rules, and maintaining a stable supply while meeting high quality standards,” said Kirk Krappe, Co-founder, CEO and Chairman at Apttus. “Apttus CLM helps businesses take control of these processes, cutting the chance of errors and ultimately delivering tangible and long-lasting cost savings for the business. We are delighted to have been selected by such a powerhouse customer, and we’ll be watching intently to see what new heights Tata Communications reaches.”

Forrester, an independent research firm, rates Apttus a leader in The Forrester Wave™: Contract Lifecycle Management, Q3 2016. The report states that “Apttus offers a leading CLM product with buy-side and sell-side products,” and further notes that Apttus’ “product is very strong across all stages of the CLM life cycle.” 

For more information about Apttus Contract Lifecycle Management (CLM), visit

About Apttus 

Apttus, the category-defining Quote-to-Cash and Contract Lifecycle Management technology company, drives the vital business process between a buyer’s interest and the realization of revenue. Utilizing a patented combination of SaaS-based applications, the Apttus Intelligent Cloud platform helps our customers, achieve better business outcomes. Enhanced by Machine Learning and Max, an artificial intelligent agent, Apttus applications include Configure Price Quote, Contract Lifecycle Management, E-Commerce, Billing Management, Revenue Recognition, Deal Management, Order Management, Promotions Management, Incentive Compensation Management, Rebate Management, and X-Author. The Apttus Intelligent Cloud platform is powered by the world’s most trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San Mateo, California, with additional offices located across the globe. For more information visit:

Press contact: Alex Cohen

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