CriticalRiver Inc., an AI-first technology services firm focused on accelerating business outcomes through speed and intelligent innovation, has welcomed Dr. Vijay Gurbaxani as a Board Advisor.

PLEASANTON, Calif., Feb. 10, 2026 /PRNewswire-PRWeb/ — A globally respected academic and board-level advisor, Dr. Gurbaxani brings deep expertise at the intersection of digital transformation, enterprise strategy, and the economics of artificial intelligence. He works closely with senior leaders and board members to offer insight into how AI and digital technologies are reshaping organizations, operating models, and sources of competitive advantage.

With more than four decades of experience at UC Irvine’s Paul Merage School of Business, including his roles as the Taco Bell Endowed Professor of Technology Management and Senior Associate Dean, Dr. Gurbaxani has been a leader in advancing of innovation in management education, research, and executive engagement. He is also the Founding Director of the Center for Digital Transformation, a highly regarded research center dedicated to advancing evidence-based, practical thought leadership on digital technology and AI, helping ensure that executives, faculty, students, and society are prepared for future success.

“AI is no longer about experimentation; it is about making disciplined choices that align technology, organizational design, and economic value,” said Dr. Vijay Gurbaxani. “CriticalRiver’s focus on outcome-driven, pragmatic AI transformation reflects exactly what enterprises need at this stage, and I look forward to supporting the team in this journey.”

In his role as Board Advisor, Dr. Gurbaxani will work closely with CriticalRiver’s leadership team to inform enterprise strategy, guide AI-led transformation initiatives, and contribute to thought leadership focused on responsible, economically grounded adoption of emerging technologies.

“Dr. Vijay brings extraordinary depth and perspective to the boardroom,” said Anji Maram, Founder and CEO of CriticalRiver Inc. “His ability to connect digital strategy, AI, and economic value creation is especially relevant as enterprises move from experimentation to accountability. We are honored to welcome him as a Board Advisor.”

Dr. Gurbaxani’s engagement underscores CriticalRiver’s commitment to thoughtful, outcome-driven AI transformation and to working with trusted advisors who help organizations align technology decisions with long-term business impact.

About CriticalRiver Inc.

CriticalRiver is an AI-first technology services firm focused on accelerating business outcomes through speed, agility, and innovation. Our North Star for every engagement is the outcome our customers want to achieve.

This outcome-led approach is what has made us a trusted partner in the ecosystems we operate in. It is also what is guiding our evolution into something larger: an enabler of the Agentic Enterprise, where intelligence, technology, and human judgment work together to drive meaningful outcomes.

To deliver on this vision, we help enterprises get more from what they already run by optimizing existing systems for higher ROI, automating manual workflows, and deploying pre-built vertical solutions that enable faster value realization. Our work allows organizations to adopt emerging technologies while preserving long-term operational value.

We bring together domain, product, and engineering expertise, supported by deep capabilities in machine learning, predictive analytics, and intelligent automation.

Founded in 2014 and headquartered in Pleasanton, California, CriticalRiver works with global enterprises to optimize existing systems, automate manual workflows, and deploy pre-built vertical solutions that deliver measurable value faster.

Our commitment to people and performance is reflected in our seven-time Great Place to Work® certification and CMMI Level 3 for Development and Services.

Corporate Headquarters: Pleasanton, California, United States

Global Presence: USA, India, UAE, Australia, Philippines, Brazil, and Costa Rica

To learn more about CriticalRiver Inc., please visit https://www.criticalriver.com/ or connect with us on CriticalRiver LinkedIn.

For media inquiries, contact: [email protected]

Media Contact

Anji Maram, CriticalRiver, 1 844-228-5319, [email protected], https://www.criticalriver.com/

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SOURCE CriticalRiver