In the latest episode of the Disruption Interruption podcast, Dania Shaheen Gutterson, Senior Director at Bain & Company, explores AI’s transformative role in private equity. She discusses the limitations of standardized benchmarking and highlights how DealEdge offers granular, sector-specific data, empowering firms to develop tailored investment strategies that surpass outdated metrics. Tune in for insights into this evolving landscape.

TAMPA BAY, Fla., Dec. 13, 2024 /PRNewswire-PRWeb/ — With nearly 50% of private equity funds actively exploring AI implementation, this transformative technology is poised to redefine the industry. (1) In the latest episode of the Disruption Interruption podcast, Dania Shaheen Gutterson, Senior Director at Bain & Company, joins host Karla Jo Helms (KJ) to discuss AI’s game-changing impact. Together, they delve into how AI empowers organizations with actionable insights and reshapes the private equity landscape using platforms like DealEdge. “These tools enable organizations to craft their own narratives and seize investment opportunities that truly make sense,” says Shaheen.

The Pitfalls of Standardized Benchmarking
The private investment industry has long relied on traditional performance benchmarks to evaluate success. However, in private equity, these methods frequently categorize investment firms into rigid groups—top quartile, mid-quartile, or bottom quartile—without accounting for the finer details of their performance. While this approach is convenient for standardization, it often fails to reflect the nuanced complexities of investment portfolios.

“A firm excelling in healthcare technology might see its standout performance overshadowed by average results in other sectors,” Shaheen Gutterson explains. The quartile system aggregates all results, presenting a skewed view that can misrepresent the firm’s true strengths. “It’s a disservice. The box the industry tries to force you into… it’s just not fair,” she adds.

DealEdge: Revolutionizing Private Investment
Shaheen Gutterson shares how Bain’s proprietary data tool offers a game-changing approach to performance analysis in the private investment sector. “DealEdge equips firms with granular data insights, allowing them to evaluate deal performance by both sector and subsector,” she explains. This level of detail provides a clearer understanding of areas where firms can excel. “It’s a truly unique approach. Firms are no longer constrained by standardized metrics and can instead make more informed, strategic decisions,” Shaheen Gutterson emphasizes.

Practical AI in Consulting
While there’s no doubt AI has transformed how consultants analyze and process information, it’s also evident that the technology is not infallible. Shaheen Gutterson highlights the benefits of programs like ChatGPT for idea generation and data synthesis but notes that they often lack the depth needed to validate the accuracy or relevance of their responses.

“Always take a critical eye to the output,” Shaheen Gutterson advises. These systems draw from vast online data, which may include sources that are outdated or misaligned with the user’s intent. “It’s not about people versus Gen AI. It’s about people with Gen AI versus Gen AI,” she concludes.

Links

Disrupting Benchmarking M&A: Dania Shaheen Gutterson on Transforming Bain with AI

https://omny.fm/shows/disruption-interruption/disrupting-benchmarking-m-a-dania-shaheen-gutterso

LinkedIn: https://www.linkedin.com/in/dshaheen1/

Company Website: http://www.bain.com

Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.

Disruption Interruption can be listened to in Apple’s App Store and Spotify.

About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.

About Dania Shaheen Gutterson
Dania Shaheen Gutterson is powerhouse at one of the “Big Three” consulting giants, Bain & Company. She’s on a mission to revolutionize Bain by bringing tech to the forefront, transforming old-school slide decks into actionable, data-driven tools that clients actually use.

Leading the charge on cutting-edge projects like DealEdge, Bain’s game-changing data platform, she gives private equity dealmakers a crystal ball for optimizing their M&A outcomes. With over 15 years in strategy, business development, and SaaS, she’s a pro at creating new revenue streams and rolling out innovation—not just within Bain but across Fortune 100 companies and startups alike.

But she’s all about the practical side of AI, building tools that take mountains of information and make it instantly accessible, saving clients from drowning in legacy reports. Constantly challenging herself to stay ahead in AI, she’s setting the example while bringing others along, even those who might resist change. She’s also shaping the future of personal branding as a board member at SimplyBe. Agency.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References
1. Fumo, Alberto, et al. “The Impact of Artificial Intelligence on Private Equity Firms.” Kearney, 30 Oct. 2024, kearney.com/service/digital-analytics/article/the-impact-of-artificial-intelligence-on-private-equity-firms. Accessed 9 Dec. 2024.

Media Inquiries:
Karla Jo Helms
JOTO PR™ 
727-777-4629 

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com  

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