Digital marketing and media executive Karl Walsh joins the Advisory Board of Metrical, a leading behavioral AI and customer engagement solutions provider.

Karl Walsh Joins Metrical Advisory Board

EL CERRITO, Calif., June 11, 2024 /PRNewswire-PRWeb/ — Metrical, a leading innovator in AI e-commerce solutions, announces the addition of Karl Walsh to its Advisory Board. A seasoned digital executive, Walsh brings a vast array of experience, having previously served as an advisor to boards and CEOs on strategic alternatives in today’s digital retail landscape. Walsh’s wealth of firsthand knowledge and industry acumen will support Metrical’s mission to convert digital consumers to customers using predictive AI to drive revenue and eliminate repetitive customer acquisition costs.

Walsh joins Metrical’s Advisory Board with over two decades of leadership in

e-commerce. He is currently EVP, Global Head of Warner Music Experience at Warner Music Group, and has previously held various executive management positions, most notably Chief Executive Officer of Bodybuilding.com and Chief Digital Officer at JCPenney, where he oversaw a partnership with Metrical.

“Metrical is at the forefront of helping businesses harness the power of data to drive success,” said Walsh. “Having had the firsthand experience of seeing their solutions in action, and the resulting revenue, I’m thrilled to contribute to shaping the future of analytics-driven decision-making with Metrical.”

“We are delighted to welcome Karl Walsh to our Advisory Board,” said Zabe Agha, CEO and founder at Metrical. “His deep understanding of market dynamics and experience across various industries has already provided tremendous value, letting us think about the critical elements important to executive leadership in e-commerce.”

About Metrical:

Metrical’s behavioral customer engagement solutions use artificial intelligence (AI) to deliver net new revenue from consumers at target margins. While shoppers are still on your site, Metrical predicts which people are about to leave, engages with them, assesses their needs and delivers compelling messaging that drives them to make a purchase – all in real-time. This personalized experience improves conversion rates, drives customer loyalty and increases Return on Ad Spend (ROAS), all without using cookies or Personal Identifiable Information (PII). Metrical is used by leading brands and retailers including JCPenney, DICK’s Sporting Goods, Brooks Brothers, Fossil Group and others.

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Media Contact

Rameet Kohli, Metrical, 1 (202) 288-4991, rameet@metric.al, https://metric.al

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SOURCE Metrical