Leader Attends Food on Demand and Marketplace Risk Management Conferences in May

SAN JOSÉ, Calif., May 6, 2024 /PRNewswire-PRWeb/ — Today, Incognia, the innovator in location identity solutions, announces it will be attending key industry events in May. The company will exhibit at Food on Demand on May 8-May 10 in Las Vegas and it will be one of the presenting sponsors of the Marketplace Risk Management Conference (MRMC) on May 14-16 in San Francisco.

The online food delivery industry in the United States [generated approximately $287.5 billion, with approximately 44 million people reporting they used at least one food delivery app last year. With that growing popularity comes the increase in bad actors and fraud committed on both the consumer and courier apps. According to a recent report from Incognia, the innovator in location identity solutions, major U.S. delivery companies could be losing as much as $1.5 million every month as a result of fraud, which includes promotion abuse, refund fraud, chargebacks, collusion, and more. Incognia is bringing its expertise on how to address various types of fraud threatening not only the delivery companies but also gig economy platforms, as well as insights on the newest and most sophisticated tools fraudsters are leveraging to help attendees of both events gain a better understanding of the issue and how to solve it.

Incognia at Food on Demand Conference, Las Vegas:
Wednesday, May 8, Thursday, May 9 and Friday, May 10, 2024.

• Exhibiting at Booth #705

Incognia at Marketplace Risk Management Conference, San Francisco
Tuesday, May 14, Wednesday, May 15 and Thursday, May 16, 2024

• Presenting sponsors and exhibiting in main exhibitor room. Incognia will also be featured on two panels.

Wednesday, May 15, 9:50 – 10:30 a.m. PT

• Expert panel: Guardians of Growth: Fighting Promotion Abuse and Redefining Fraud Prevention
• Dive into the pressing challenge of promotion abuse in the gig economy, a critical issue impacting the $218 billion US food delivery market. As industry leaders face losses of up to $1.5 million monthly due to fraud, this session highlights innovative strategies and technologies combating this threat and safeguarding businesses and trusted users. Join this session as we explore the vital cooperation between fraud prevention and growth strategies and incentives to acquire new customers and maintain the loyal ones. Discover how cutting-edge device recognition and secure transaction technologies are transforming fraud prevention from a cost center into a revenue generator, enhancing customer trust and their overall experience, gaining insights into practical solutions for real-world challenges, preparing your organization to thrive in an era where defending promotions is critical to marketplace prosperity.
• Incognia’s CEO and Co-Founder André Ferraz will be moderating the panel with guest panelists Gustavo Cruz, Group Product Manager – Fraud Prevention, iFood; Alejandro Stein, Fraud Prevention Executive, Former Global Head of Payments, Fraud and Partners, Rappi; Dolly Sureka, Vice President & Head, Assurance & Business Advisory, Swiggy
• Incognia Room, Convene – 40 O’Farrell Street, San Francisco, CA, 94108

Wednesday, May 15, 11:20- 11:50 a.m. PT

• Expert panel: Fraud-as-a-Service: GenAI and the Sophisticated Tools Used by Fraudsters
• Generative artificial intelligence, deepfakes, and app cloners have gained prominence in recent months, causing millions of dollars in losses through fraud against financial institutions and retailers. In this lecture, we will present the latest malware and technological tools used by fraudsters to perpetrate large-scale fraud and delve into how each of these software functions, the primary challenges faced thus far, upcoming trends in fraud, and, most importantly, how institutions can defend themselves against these large-scale attacks. The session will discuss deepfakes, app cloners, emulators, virtualizers, image injection, and their impacts on fraud techniques such as fake accounts, voucher abuse, refund abuse, and identity fraud.
• Panelists include Eduardo Pires, Global Head of Industry, Food Delivery & Ride-hailing, Incognia and Guilherme Tong, Head of Fraud Prevention & Fintech Data, Freenow
• Incognia Room, Convene – 40 O’Farrell Street, San Francisco, CA, 94108

Incognia is set to share how its innovative approach has been helping companies reduce financial losses, improve account security and increase user trust. For more information about Incognia, visit http://www.incognia.com.

About Incognia
Incognia is the innovator in location identity solutions that deliver cutting-edge user verification and account security across the digital journey. Leveraging over a decade of expertise in location technology, Incognia’s novel approach enables frictionless experiences using device intelligence and the most precise location data available. Incognia enables customizable risk analysis and actionable insights from day one that empower consumer businesses to prevent fraud, protect users and build customer trust.

Media Contact

Aimee Eichelberger, Superior Public Relations, 312.952.1528, Aimee@superior-pr.com, http://www.superior-pr.com 

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SOURCE Incognia