Yoga Mat Market Value to Grow by USD 11.78 Billion | High growth opportunities in Asia Pacific
Research Reports
Sep 20, 2023
Yoga Mat Market Overview
At a CAGR of 5.40% from 2022 to 2030, the yoga mat market size is anticipated to reach USD 11.78 billion by 2030. The nicest thing about yoga mats is that they are used to keep hands and feet steady and prevent injuries while practising. Market growth is anticipated to be fueled by the growing demand for wellness accessories and equipment. The market for wellness equipment was estimated to be worth around USD 10 billion in 2021. Due to intense competition brought on by the presence of so many regional and local competitors, manufacturers are focusing on product development and improvement. Yoga mats have been offered by manufacturers with various labels, including natural, non-toxic, phthalate-free, and eco-friendly.
Due to the growing popularity of yoga around the world, yoga mats are typically used. Many state-run organisations are also promoting the benefits of practising Ayurveda and yoga together. An important element propelling the yoga mat market is the rising consciousness and welfare of people all over the world.
A growing number of yoga studios, increased public acceptance of yoga due to its limited medicinal benefits, and public authority initiatives in particular Market Revenue sectors are other developments. In the hypothetical future, the development of new products and the trend towards mats made of traditional materials will also create new opportunities for the yoga mat market.
Additionally, manufacturers have focused on providing customers with better comfort, greater space, and a variety of material options for their yoga mats in order to gain a competitive edge in the global yoga mat market.
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The major players of the Market are mentioned below:
Lululemon Athletica Inc (Canada)
Adidas AG (Germany)
Sequential Brands Group Inc. (US)
Airex AG (Switzerland)
Fabrication Enterprises, Inc. (US)
Under Armour, Inc. (US)
Columbia Sportswear Company (US)
La Vie Boheme Yoga (US)
Manduka LLC (US)
Jade Yoga (US)
Hugger Mugger Yoga Products (US)
Liforme Ltd. (UK)
Barefoot Yoga Co. (US)
Regional Analysis
Asia-Pacific is anticipated to be the largest Yoga Mat Market in 2022, representing the most extreme offer, according to the regional analysis report. This is attributed to an increase in yoga practitioners and a surge in the import of yoga mats from countries including India, China, Japan, and Australia. The market for yoga accessories in the area is anticipated to grow as a result of increased efforts by the government and wellness organisations to promote yoga. This will ultimately fuel the growth of the Market number.
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Segmentation
The market for yoga mats is divided into segments based on material, end use, distribution method, and geographic location.
The market is divided into PVC yoga mats, Rubber yoga mats, TPE yoga mats, cotton yoga mats, and others based on material. In 2022, the Polyvinyl Chloride (PVC) segment accounted for the largest share of the yoga mat market.
The market is divided into Adults and Children segments based on end-use. The adult market category is predicted to have the biggest market share of these.
The web-based business segment made up the largest percentage of the Market in 2022 based on the distribution channel.
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