NEW YORK, Sept. 1, 2023 /PRNewswire/ — The ad tech software market is set to grow by USD 11.03 billion from 2022 to 2027. However, the growth will progress at a CAGR of 7.95% during the forecast period, according to Technavio. The ad tech software market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market.  Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp., NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc., Tremor International Ltd, Twitter Inc., and WebFX are some of the major market participants -. To know about the vendor offerings – Request a sample report

Ad Tech Software Market 2023-2027: Drivers & Challenges

The increasing internet and smartphone penetration drives the growth of the ad tech software market. Companies can increasingly use digital advertising to promote their offerings because the number of smartphone users is increasing globally. These opportunities result in the development of the global advertising technology software market for browsing and posting ads. Consequently, Ad tech software providers cater to the vast number of mobile users by investing in mobile applications. Hence, such factors boost the growth of the ad tech software market during the forecast period. 

The growing adoption of ad-blocker solutions challenges the growth of the ad tech software market. Ad-blockers can be deployed easily through browser extensions as they help frustrated users who do not prefer to view advertisements to remove them from websites. For instance, vendors like Google has also adopted a feature to ban ad extensions from Chrome’s Web Store and Google Play. Such features impact the revenue generated by Ad tech software companies. Hence, such challenges the growth of the ad tech software market during the forecast period. 

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Ad Tech Software Market 2023-2027: Segment Analysis

• End-user 
• Retail And Consumer Goods
• IT And Telecom
• BFSI
• Media And Entertainment
• Others
• Deployment 
• Cloud-based
• On-premise
• Geography 
• North America
• Europe
• APAC
• Middle East And Africa
• South America

Ad Tech Software Market 2023-2027: Segmentation Highlights

The retail and consumer goods segment will be significant during the forecast period. Furthermore, technological advances in this sector help the segment grow significantly. Artificial intelligence (AI) is an example of the technological advances in the sector. Factors such as data explosion, increasing consumer disposable incomes, and the presence of numerous small- and medium-sized enterprises (SMEs) drive the retail and consumer goods segment during the forecast period.

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Ad Tech Software Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist Ad tech software market growth during the next five years
• Estimation of the Ad tech software market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the Ad tech software market across North America, Europe, APAC, Middle East and Africa, and South America
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of Ad tech software market vendors

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Outlook

7 Market Segmentation by Deployment

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Email: media@technavio.com
Website: www.technavio.com/

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