NEW YORK, Aug. 6, 2023 /PRNewswire/ — The tablets market in US is estimated to grow by USD 2,401.3 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 4.28%. The growth momentum will progress during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report

What’s New?

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial  – buy the report!

Tablets Market in US – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), type (hybrid, convertible, slate, and rugged)

• The market share growth in the offline segment will be significant during the forecast period. This growth is due to a variety of benefits, including the ability for customers to see and test tablets for a personalized experience at the time of purchase. This increases customer confidence. Best Buy and Walmart, which are included in physical stores offer a variety of tablet brands and continue to be popular among consumers. Additionally, some businesses are focusing on providing a seamless shopping experience by adopting an omnichannel strategy, which combines sales across online and offline channels. Hence, these factors make the offline sales channel a major segment driving the market growth during the forecast period.

Insights on the market contribution of various segments, including country and region wise historical data (2017 to 2021), and forecast market size (2023 to 2027) – Download a Sample Report

Tablets Market in US – Market Dynamics
Key Driver

Technological advances and increasing preference toward virtual learning is a key factor driving market growth. Computer software and the Internet are required to provide educational information to students through virtual learning. This minimizes the need for teachers and students to teach in physical classrooms. Virtual learning also makes it easier for students to take notes and copy and paste information for use in reports and analyses. Additionally, interactive whiteboards (IWB), augmented reality (AR), and virtual reality (VR) are some of the new technologies used in virtual learning.  Hence, the advancement in technologies is expected to drive market growth during the forecast period.

Major Trends

The growing integration of AR, VR, and artificial intelligence (AI) in smart classrooms is a major trend in the market. The addition of augmented reality and virtual reality is enabling students and teachers to provide intelligent education in the modern classroom. Furthermore, tablets, laptops, interactive whiteboards, click-response systems, and other smart devices are used to incorporate communication technology into modern classrooms to create a curriculum in schools. This helps in making the curriculum more interactive and engaging. In addition, artificial intelligence (AI) is another emerging technology that has attracted the attention of several stakeholders in the education sector. Therefore, increasing the integration of AR, VR, and AI into smart classrooms is expected to drive the growth of the market during the forecast period.

Significant Challenges

Rapid penetration of Internet-enabled devices is a significant challenge restricting market growth. The complexity is rising due to the development of educational software. Therefore, users are facing issues related to using these new features properly. Manufacturers of educational tablets, therefore, need to continuously develop modern hardware solutions to meet various software requirements. Most users do not have sufficient knowledge of how these systems work. In addition, these factors are making them incompatible with future updates and are forcing users to choose tablets with lower configurations. Thus, these factors are expected to restrict the growth of the market during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Tablets Market in US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the tablets market in US between 2023 and 2027
• Precise estimation of the size of the tablets market in US and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the tablets market in US  
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of the tablets market in US companies.

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of companies included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Tablets market in US 2017 – 2021 
• Exhibit 15: Historic Market Size – Data Table on tablets market in US 2017 – 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 – 2021 
• Exhibit 16: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 17: Historic Market Size – Type Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 25: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 26: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 27: Chart on Comparison by Distribution Channel
• Exhibit 28: Data Table on Comparison by Distribution Channel

• 6.3 Offline – Market size and forecast 2022-2027 
• Exhibit 29: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 6.4 Online – Market size and forecast 2022-2027 
• Exhibit 33: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 37: Market opportunity by Distribution Channel ($ million)
• Exhibit 38: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 39: Chart on Type – Market share 2022-2027 (%)
• Exhibit 40: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 41: Chart on Comparison by Type
• Exhibit 42: Data Table on Comparison by Type

• 7.3 Hybrid – Market size and forecast 2022-2027 
• Exhibit 43: Chart on Hybrid – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Data Table on Hybrid – Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Chart on Hybrid – Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Hybrid – Year-over-year growth 2022-2027 (%)

• 7.4 Convertible – Market size and forecast 2022-2027 
• Exhibit 47: Chart on Convertible – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Convertible – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Convertible – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Convertible – Year-over-year growth 2022-2027 (%)

• 7.5 Slate – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Slate – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Slate – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Slate – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Slate – Year-over-year growth 2022-2027 (%)

• 7.6 Rugged – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Rugged – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Rugged – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Rugged – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Rugged – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type 
• Exhibit 59: Market opportunity by Type ($ million)
• Exhibit 60: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 62: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Company Landscape

• 10.1 Overview

• 10.2 Company landscape 
• Exhibit 63: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 64: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 65: Impact of key risks on business

11 Company Analysis

• 11.1 Companies covered 
• Exhibit 66: Companies covered

• 11.2 Market positioning of companies 
• Exhibit 67: Matrix on company position and classification

• 11.3 Acer Inc.
• Exhibit 68: Acer Inc. – Overview
• Exhibit 69: Acer Inc. – Business segments
• Exhibit 70: Acer Inc. – Key news
• Exhibit 71: Acer Inc. – Key offerings
• Exhibit 72: Acer Inc. – Segment focus

• 11.4 Apple Inc.
• Exhibit 73: Apple Inc. – Overview
• Exhibit 74: Apple Inc. – Business segments
• Exhibit 75: Apple Inc. – Key news
• Exhibit 76: Apple Inc. – Key offerings
• Exhibit 77: Apple Inc. – Segment focus

• 11.5 ASUSTeK Computer Inc. 
• Exhibit 78: ASUSTeK Computer Inc. – Overview
• Exhibit 79: ASUSTeK Computer Inc. – Product / Service
• Exhibit 80: ASUSTeK Computer Inc. – Key news
• Exhibit 81: ASUSTeK Computer Inc. – Key offerings

• 11.6 BBK Electronics Corp Ltd
• Exhibit 82: BBK Electronics Corp Ltd – Overview
• Exhibit 83: BBK Electronics Corp Ltd – Product / Service
• Exhibit 84: BBK Electronics Corp Ltd – Key offerings

• 11.7 BlackBerry Ltd.
• Exhibit 85: BlackBerry Ltd. – Overview
• Exhibit 86: BlackBerry Ltd. – Business segments
• Exhibit 87: BlackBerry Ltd. – Key offerings
• Exhibit 88: BlackBerry Ltd. – Segment focus

• 11.8 Dell Technologies Inc.
• Exhibit 89: Dell Technologies Inc. – Overview
• Exhibit 90: Dell Technologies Inc. – Business segments
• Exhibit 91: Dell Technologies Inc. – Key offerings
• Exhibit 92: Dell Technologies Inc. – Segment focus

• 11.9 HP Inc.
• Exhibit 93: HP Inc. – Overview
• Exhibit 94: HP Inc. – Business segments
• Exhibit 95: HP Inc. – Key news
• Exhibit 96: HP Inc. – Key offerings
• Exhibit 97: HP Inc. – Segment focus

• 11.10 Lenovo Group Ltd.
• Exhibit 98: Lenovo Group Ltd. – Overview
• Exhibit 99: Lenovo Group Ltd. – Business segments
• Exhibit 100: Lenovo Group Ltd. – Key offerings
• Exhibit 101: Lenovo Group Ltd. – Segment focus

• 11.11 LG Corp.
• Exhibit 102: LG Corp. – Overview
• Exhibit 103: LG Corp. – Business segments
• Exhibit 104: LG Corp. – Key offerings
• Exhibit 105: LG Corp. – Segment focus

• 11.12 Microsoft Corp.
• Exhibit 106: Microsoft Corp. – Overview
• Exhibit 107: Microsoft Corp. – Business segments
• Exhibit 108: Microsoft Corp. – Key news
• Exhibit 109: Microsoft Corp. – Key offerings
• Exhibit 110: Microsoft Corp. – Segment focus

• 11.13 Nokia Corp.
• Exhibit 111: Nokia Corp. – Overview
• Exhibit 112: Nokia Corp. – Business segments
• Exhibit 113: Nokia Corp. – Key offerings
• Exhibit 114: Nokia Corp. – Segment focus

• 11.14 Panasonic Holdings Corp. 
• Exhibit 115: Panasonic Holdings Corp. – Overview
• Exhibit 116: Panasonic Holdings Corp. – Business segments
• Exhibit 117: Panasonic Holdings Corp. – Key news
• Exhibit 118: Panasonic Holdings Corp. – Key offerings
• Exhibit 119: Panasonic Holdings Corp. – Segment focus

• 11.15 Samsung Electronics Co. Ltd. 
• Exhibit 120: Samsung Electronics Co. Ltd. – Overview
• Exhibit 121: Samsung Electronics Co. Ltd. – Business segments
• Exhibit 122: Samsung Electronics Co. Ltd. – Key news
• Exhibit 123: Samsung Electronics Co. Ltd. – Key offerings
• Exhibit 124: Samsung Electronics Co. Ltd. – Segment focus

• 11.16 Sony Group Corp.
• Exhibit 125: Sony Group Corp. – Overview
• Exhibit 126: Sony Group Corp. – Business segments
• Exhibit 127: Sony Group Corp. – Key news
• Exhibit 128: Sony Group Corp. – Key offerings
• Exhibit 129: Sony Group Corp. – Segment focus

• 11.17 Xiaomi Communications Co. Ltd. 
• Exhibit 130: Xiaomi Communications Co. Ltd. – Overview
• Exhibit 131: Xiaomi Communications Co. Ltd. – Business segments
• Exhibit 132: Xiaomi Communications Co. Ltd. – Key news
• Exhibit 133: Xiaomi Communications Co. Ltd. – Key offerings
• Exhibit 134: Xiaomi Communications Co. Ltd. – Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 135: Inclusions checklist
• Exhibit 136: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 137: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 138: Research methodology
• Exhibit 139: Validation techniques employed for market sizing
• Exhibit 140: Information sources

• 12.5 List of abbreviations
• Exhibit 141: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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