NYC area retail technology expert explains how innovative uses of AI in retail drive efficiency and innovation and improve customer engagement—in a new article from eMazzanti Technologies

HOBOKEN, N.J., Aug. 2, 2023 /PRNewswire-PRWeb/ — A NYC area retail technology expert explains innovative uses of artificial intelligence (AI) in retail in a new article. The informative article first describes how AI can forecast buying trends by analyzing historical data, social media sentiment and market research.

The author then explains how AI helps retailers automate and improve omnichannel retail operations while reducing operational expenses. She relates that AI also helps retailers provide better customer service with the use of chatbots and virtual assistants. She then describes how AI helps retailers personalize recommendations and promotions to individual customers. And she concludes by discussing how AI helps retailers optimize the design process to match new products to customer preferences.

“Innovative technologies like AI have the potential to transform retail operations,” stated Jennifer Mazzanti, CEO, eMazzanti Technologies. “They depend on up-to-date systems to ensure sufficient computing power and protections.”

Below are a few excerpts from the article, “Transformative Uses of AI in Retail Keep Businesses Ahead of the Curve.”

Trend Forecasting

“AI algorithms also help retailers ensure competitive pricing by analyzing market trends, consumer demand and competitor pricing. And because AI can track and analyze a wide range of data very quickly, companies can adjust pricing fast enough to improve customer retention.”

Improve Operations While Reducing Expenses

“AI helps retailers automate and improve omnichannel retail operations while reducing operational expenses. Innovations such as cashier-less payment systems, smart shelves and virtual dressing rooms enhance the customer experience. Generative AI algorithms also help retailers by detecting fraudulent activities like fake purchases or counterfeit products.”

Build Customer Satisfaction

“With 80 percent of global brands already using or developing chatbots, customers have come to depend on the technology. Chatbots such as the one used by Tommy Hilfiger help customers explore the product catalog. Machine learning systems further improve sales by effectively classifying products and guiding customers to relevant content.”

Create Highly Personalized Offerings

“Innovative retailers take personalization a step further. For example, beauty retailer Sephora provides a Virtual Artist that allows customers to try on makeup products virtually. The chatbot even offers step-by-step, customized tutorials.”

Retail Technology Experts

Top-ranked retail technology services provider eMazzanti Technologies offers end-to-end retail technology solutions. Services include comprehensive retail payment technologies, exceptional cloud services, full-featured network management and powerful security and compliance solutions. And as a Microsoft partner, eMazzanti also helps retailers leverage Microsoft AI solutions.

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About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced business cyber security, AI solutions, retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.

eMazzanti’s consistent growth landed them on the Inc. 5000 list 9X. Recognized as a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year, and 5X WatchGuard Partner of the Year, the company excels as a trusted outsourced IT partner! Contact: 1-866-362-9926, info@emazzanti.net or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

Media Contact

Kent D Sorensen, eMazzanti Technologies, 14803345403, kents@mstar.net

SOURCE eMazzanti Technologies