NEW YORK, July 25, 2023 /PRNewswire/ — The digital video ad market size is estimated to increase by USD 249.42 billion from 2022 to 2027. The market’s growth momentum will progress at a CAGR of  37.19%. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report –Request a sample report

Global Digital video ad market – Vendor Analysis
Vendor Landscape – The global digital video ad market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer digital video ads in the market are Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd, Twitter Inc., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, and Vireo Video Inc. and others.

What’s New? –

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

Vendor Offerings –

• Advertise.com Inc. – The company offers digital video ads for highly engaging audiences across desktop and mobile devices.
• Alphabet Inc. – The company offers digital video ads through its subsidiary YouTube.
• ByteDance Ltd. –  The company offers digital video ads through its subsidiary TikTok Ads.
• For details on the vendor and its offerings – Request a sample report

Digital Video Ad Market – Segmentation Assessment

Segment Overview
Technavio has segmented the market based on end-user (Retail, Consumer goods and electronics, Media and entertainment, Automotive, and Others), type (Desktop and Mobile), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

• The market share growth by the retail segment will be significant during the forecast period. Technological advancements, including artificial intelligence (AI), coupled with the rapid increase in data volume and the rise in disposable incomes, are driving the adoption of digital video advertising services in the retail sector. The emergence of numerous small and medium enterprises (SMEs) further contributes to this trend. These factors will fuel the growth of the retail segment within the global digital video advertising market during the forecast period.

Geography Overview
By geography, the global digital video ad market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global digital video ad market.

• North America is estimated to account for 42%  of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The digital video advertising market in North America is anticipated to experience growth throughout the forecast period, primarily driven by strong market growth in the United States and Canada. This regional growth can be attributed to the widespread adoption of smartphones and the presence of reliable broadband infrastructure, enabling seamless connectivity for end-users. Additionally, the decline in print newspaper and radio advertising has led to increased demand for digital video advertising in the region. Furthermore, the significant increase in mobile ad spending serves as a key driver for the regional market. With a larger population actively using mobile devices for various activities and content consumption, vendors will focus on incorporating more marketing strategies targeting mobile devices during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 – Download a Sample Report

Digital Video Ad Market – Market Dynamics

Key Digital Video Ad Market Driver

Growing in-app advertising is the major factor notably driving market growth. The global digital video advertising market is experiencing significant growth, driven primarily by the increasing popularity of in-app advertisements. Mobile phone users allocate more than 80% of their time to dedicated apps, compared to the 20% spent on mobile browsers. This extensive app usage has attracted advertisers to focus on in-app advertisements as a means of promoting their products and services. Furthermore, in-app advertising allows app developers to generate revenue without charging users for app usage. In-app advertisements are not only cost-effective but also enable advertisers to target specific audiences based on data collected through apps and cache files. Compared to display advertising on the mobile web, in-app advertisements offer a better consumer experience. They are optimized to fit the screen size, resulting in visually appealing and engaging content. Moreover, in-app advertising offers excellent accessibility since users carry their smartphones with them at all times, enabling advertisers to reach them wherever they go. These factors are driving the popularity of digital video ads and contributing to the growth of the global digital video advertising market during the forecast period.

Significant Digital Video Ad Market Trends

Increased spending on online video and TV advertising is an emerging trend supporting market growth. Online video advertising is a highly effective method of reaching online audiences, with promotional content that can be played before, during, or after streaming. It is witnessing rapid growth and has become one of the most prominent channels for digital video ads. Various platforms deliver video content across multiple devices and screens, allowing advertisers to expand their reach and reduce costs through partnerships with providers. The expenditure on digital video advertising is projected to rise from USD 62 billion in 2021 to USD 91 billion in 2024. Industries like media and entertainment have experienced substantial growth in video-based advertising spending, witnessing a 75% increase since 2018. Advertisers increasingly recognize over-the-top (OTT) content providers as profitable advertising platforms, as consumer demand for convenient content viewing has soared. Notably, significant investments by OTT platforms such as Netflix, Hotstar, and Amazon Prime in diversifying content offerings have fueled the global rise of subscription-based services. These factors are expected to have a positive impact on the growth of the global digital video advertising market during the forecast period.

Major Digital Video Ad Market Challenge

The growing use of advertisement-blocking solutions is a major challenge hindering market growth. Consumers have become increasingly sceptical about the value and relevance of online advertisements, particularly due to the frequent interruptions they cause while accessing digital content like videos over the Internet. This scepticism has resulted in the adoption of ad blockers, which enable users to block unwanted advertisements from being displayed. Ad blockers, implemented as browser extensions, effectively remove intrusive ads that disrupt the online viewing experience. As more people utilize ad-blocking software, a significant number of advertisements are blocked and never served, leading to financial losses for publishers and advertising networks as they fail to generate revenue in such instances. It is worth noting that many online publishers offer their content for free and rely solely on ad revenue. Therefore, the growing prevalence of ad blockers poses a considerable challenge for digital advertisers, potentially impacting the revenue streams of these stakeholders. These factors have the potential to negatively influence the growth of the global digital video advertising market during the forecast period.

Driver, Trend & Challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a  sample report!

What are the key data covered in this Digital Video Ad Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the digital video ad market between 2023 and 2027
• Precise estimation of the digital video ad market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the digital video ad market across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of digital video ad market vendors

Gain instant access to 17,000+ market research reports. 

Technavio’s SUBSCRIPTION platform

Related Reports:

The digital video content market is estimated to grow at a CAGR of 14.84% between 2022 and 2027. The size of the market is forecast to increase by USD 464.62 billion. This report extensively covers market segmentation by deployment (pay TV and OTT), application (smartphones, desktop and laptop, smart TV, and others), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The increasing penetration of mobile computing devices is a major factor driving the global digital video content market share growth.

The Ad tech software market size is estimated to grow at a CAGR of 7.95% between 2022 and 2027. The market size is forecast to increase by USD 11.03 billion. This report extensively covers market segmentation by end-user (retail and consumer goods, IT and telecom, BFSI, media and entertainment, and others), deployment (cloud-based and on-premise), and geography (North America, Europe, APAC, Middle East and Africa, and South America). The increasing internet and smartphone penetration are significantly driving market growth. 

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global digital video ad market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on global digital video ad market 2017 – 2021 ($ billion)

• 4.2 End-user Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ billion)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Retail – Market size and forecast 2022-2027
• Exhibit 34: Chart on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Retail – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail – Year-over-year growth 2022-2027 (%)

• 6.4 Consumer goods and electronics – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Consumer goods and electronics – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Consumer goods and electronics – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Consumer goods and electronics – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Consumer goods and electronics – Year-over-year growth 2022-2027 (%)

• 6.5 Media and entertainment – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Media and entertainment – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Media and entertainment – Year-over-year growth 2022-2027 (%)

• 6.6 Automotive – Market size and forecast 2022-2027
• Exhibit 46: Chart on Automotive – Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Automotive – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Automotive – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Automotive – Year-over-year growth 2022-2027 (%)

• 6.7 Others – Market size and forecast 2022-2027
• Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 54: Market opportunity by End-user ($ billion)
• Exhibit 55: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 56: Chart on Type – Market share 2022-2027 (%)
• Exhibit 57: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 58: Chart on Comparison by Type
• Exhibit 59: Data Table on Comparison by Type

• 7.3 Desktop – Market size and forecast 2022-2027
• Exhibit 60: Chart on Desktop – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Desktop – Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Desktop – Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Desktop – Year-over-year growth 2022-2027 (%)

• 7.4 Mobile – Market size and forecast 2022-2027
• Exhibit 64: Chart on Mobile – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Mobile – Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Mobile – Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Mobile – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 68: Market opportunity by Type ($ billion)
• Exhibit 69: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 75: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 APAC – Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 83: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 87: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 95: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 99: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027
• Exhibit 103: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 107: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027
• Exhibit 111: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ billion)
• Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Advertise.com Inc. 
• Exhibit 123: Advertise.com Inc. – Overview
• Exhibit 124: Advertise.com Inc. – Product / Service
• Exhibit 125: Advertise.com Inc. – Key offerings

• 12.4 Alphabet Inc. 
• Exhibit 126: Alphabet Inc. – Overview
• Exhibit 127: Alphabet Inc. – Business segments
• Exhibit 128: Alphabet Inc. – Key news
• Exhibit 129: Alphabet Inc. – Key offerings
• Exhibit 130: Alphabet Inc. – Segment focus

• 12.5 ByteDance Ltd. 
• Exhibit 131: ByteDance Ltd. – Overview
• Exhibit 132: ByteDance Ltd. – Product / Service
• Exhibit 133: ByteDance Ltd. – Key offerings

• 12.6 Longtail Ad Solutions Inc. 
• Exhibit 134: Longtail Ad Solutions Inc. – Overview
• Exhibit 135: Longtail Ad Solutions Inc. – Product / Service
• Exhibit 136: Longtail Ad Solutions Inc. – Key offerings

• 12.7 Magnite Inc. 
• Exhibit 137: Magnite Inc. – Overview
• Exhibit 138: Magnite Inc. – Product / Service
• Exhibit 139: Magnite Inc. – Key offerings

• 12.8 Meta Platforms Inc. 
• Exhibit 140: Meta Platforms Inc. – Overview
• Exhibit 141: Meta Platforms Inc. – Product / Service
• Exhibit 142: Meta Platforms Inc. – Key offerings

• 12.9 Microsoft Corp. 
• Exhibit 143: Microsoft Corp. – Overview
• Exhibit 144: Microsoft Corp. – Business segments
• Exhibit 145: Microsoft Corp. – Key news
• Exhibit 146: Microsoft Corp. – Key offerings
• Exhibit 147: Microsoft Corp. – Segment focus

• 12.10 Pinterest Inc. 
• Exhibit 148: Pinterest Inc. – Overview
• Exhibit 149: Pinterest Inc. – Product / Service
• Exhibit 150: Pinterest Inc. – Key offerings

• 12.11 PubMatic Inc. 
• Exhibit 151: PubMatic Inc. – Overview
• Exhibit 152: PubMatic Inc. – Business segments
• Exhibit 153: PubMatic Inc. – Key offerings
• Exhibit 154: PubMatic Inc. – Segment focus

• 12.12 Snap Inc. 
• Exhibit 155: Snap Inc. – Overview
• Exhibit 156: Snap Inc. – Product / Service
• Exhibit 157: Snap Inc. – Key news
• Exhibit 158: Snap Inc. – Key offerings

• 12.13 Tencent Holdings Ltd. 
• Exhibit 159: Tencent Holdings Ltd. – Overview
• Exhibit 160: Tencent Holdings Ltd. – Business segments
• Exhibit 161: Tencent Holdings Ltd. – Key offerings
• Exhibit 162: Tencent Holdings Ltd. – Segment focus

• 12.14 Tremor International Ltd 
• Exhibit 163: Tremor International Ltd – Overview
• Exhibit 164: Tremor International Ltd – Product / Service
• Exhibit 165: Tremor International Ltd – Key offerings

• 12.15 Twitter Inc. 
• Exhibit 166: Twitter Inc. – Overview
• Exhibit 167: Twitter Inc. – Product / Service
• Exhibit 168: Twitter Inc. – Key offerings

• 12.16 Verizon Communications Inc. 
• Exhibit 169: Verizon Communications Inc. – Overview
• Exhibit 170: Verizon Communications Inc. – Business segments
• Exhibit 171: Verizon Communications Inc. – Key offerings
• Exhibit 172: Verizon Communications Inc. – Segment focus

• 12.17 Viant Technology LLC 
• Exhibit 173: Viant Technology LLC – Overview
• Exhibit 174: Viant Technology LLC – Product / Service
• Exhibit 175: Viant Technology LLC – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 176: Inclusions checklist
• Exhibit 177: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 178: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 179: Research methodology
• Exhibit 180: Validation techniques employed for market sizing
• Exhibit 181: Information sources

• 13.5 List of abbreviations 
• Exhibit 182: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-video-ad-market-to-grow-by-usd-249-42-billion-from-2022-to-2027growing-in-app-advertising-drive-the-market—technavio-301884273.html

SOURCE Technavio