Automotive Rear-Seat infotainment Market Recent Trends, Future Growth Analysis Forecasts 2032
Research Reports
Jul 17, 2023
Market Outlook:
The technology and software that make up automotive rear seat infotainment are utilised to give audio and video enjoyment and information in vehicles. Entertainment options for the backseat include a variety of multimedia players, including DVD, TV, and digital radio. This system enhances the passenger experience by providing a high degree of audio fidelity, a wide touchscreen display, smartphone mirroring, and support for practically all sorts of entertainment devices. Rear-seat entertainment systems with customizable folding, outstanding video and audio quality, a simple user interface, and integrated multimedia sources are available from major automobile OEMs. One such example is Porsche’s “Back Seat Entertainment,” which features two high-resolution 10-inch TFT touchscreen displays, a DVD player, two USB ports, one SD card port, an HDMI interface, and 32GB of internal flash memory.
The primary driver propelling the expansion of the automotive rear-seat infotainment market is the increase in global vehicle demand and sales. The demand for automotive rear-seat infotainment in the global market is anticipated to be influenced by the rising demand for premium features in passenger cars, the rising consumer interest in entertainment, and the rising sale of luxury automobiles. Over-the-air (OTA) updates for embedded infotainment systems, media-oriented systems transport (MOST) technology adoption, and cutting-edge technologies, such as OLED-based infotainment systems, are anticipated to present opportunities for players operating in the global market during the forecast period.
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Key Companies in the Automotive Rear Seat Infotainment market include
Alpine Electronics Inc. (Japan)
Continental AG (Germany)
Harman International (US)
Panasonic Corporation (Japan)
Pioneer Electronics (US)
Denso Corporation (Japan)
Garmin Ltd. (Switzerland)
KENWOOD Corporation (Japan)
Delphi Automotive PLC (UK)
VOXX Electronics Corp. (US)
Visteon Corporation (US)
Automotive Rear Seat Infotainment Market Segmentation:
Automotive Rear Seat Infotainment Operating System Outlook
QNX
Linux
Microsoft
Automotive Rear Seat Infotainment Technology Types
Multimedia Player
Navigation System
Automotive Rear Seat Infotainment End-User Outlook
OEM
Aftermarket
The top four producers of automobile rear-seat entertainment systems on the international market are Continental AG, Harman International, Panasonic Corporation, and Pioneer Electronics.
They are primarily concerned with developing new products and partnering strategically with companies operating in the North American and Asia-Pacific automotive electronics markets. Over the projection period, these advancements are anticipated to foster market expansion potential and expand manufacturers’ investment opportunities. The global automotive rear-seat infotainment market, however, is anticipated to experience growth challenges throughout the forecast period due to the complexity of the design and rising data security concerns.
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Regional Analysis :
Globally, there are four divisions of the global automobile rear-seat infotainment market namely North America, Europe, Asia-Pacific, and the rest of the world. Due to the increased demand for passenger cars and an increase in research and development by automotive rear-seat entertainment producers, North America is anticipated to have a sizable market share during the forecast period. This is anticipated to further fuel the expansion of the region’s market share for car rear-seat entertainment systems. The US is also one of the top producers of industrial and automotive parts worldwide, which is projected to further fuel the demand for car rear-seat infotainment in the area.
Automotive electronic controllers, modules, and sensors made for 77% of the demand for regional aftermarket electronic components in 2016, according to the Automotive Aftermarket Suppliers Association (AASA). Also, US semiconductor firms are concentrating on creating cutting-edge vehicle infotainment systems and serving the global automobile aftermarket. On the other side, Europe is anticipated to experience consistent growth as a result of rising R&D expenditures and the expanding automotive sector.
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