Fruit Tea Market is driven by a rapidly evolving food, beverages and nutrition segment with a healthy CAGR of 8.10% during the forecast period of 2022 to 2030
Research Reports
Jul 14, 2023
Fruit Tea Market Insights
According to MRFR analysis, the Fruit Tea Market is expected to register a CAGR of 8.10% from 2022 to 2030 and hold a value of over USD 2.34 billion by 2030.
The Fruit Tea Market refers to the segment of the beverage industry that focuses on the production, distribution, and consumption of fruit-based tea products. Fruit tea, also known as herbal tea or tisane, is a type of beverage that is made by infusing various fruits, herbs, flowers, and spices in hot water.
The market for fruit tea has witnessed significant growth in recent years due to several factors. There is a rising consumer interest in healthier beverage options and natural ingredients. Fruit tea is often perceived as a healthier choice compared to sugary soft drinks or artificially flavored beverages.
During the pandemic, there has been a heightened awareness of the importance of health and immunity. As a result, consumers have sought out healthier beverage options, including fruit tea. The perceived health benefits of fruit tea, such as its antioxidant properties and potential immune-boosting effects, have driven increased demand for these products.
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Regional Analysis
Asia-Pacific (APAC) is considered one of the largest and fastest-growing regions in the fruit tea market. Countries such as China, Japan, South Korea, and India have a long-standing culture of tea consumption and a wide variety of fruit tea flavors. The popularity of traditional herbal and fruit-infused teas in these countries has contributed to the growth of the market.
Europe is another prominent region in the fruit tea market. Countries like Germany, the United Kingdom, and Russia have a well-established tea culture, and fruit teas have gained popularity as healthier alternatives to traditional black or green tea. The European market is characterized by a diverse range of fruit tea flavors, blends, and packaging formats.
Market Segmentation
The Fruit Tea Market has been segmented into type, end use and sales channel.
Based on the type, the market has been segmented into lemon, raspberry, cranberry, apple and peach.
Based on the end use, the market has been segmented into conventional and organic.
Based on the sales channel, the market has been segmented into store-based and non-store-based.
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Key Players
Some of the key market players are:
- Twining and Co. Ltd. (UK)
- Martin Bauer Group (Germany)
- Tata Global Beverages (Tetley) (India)
- The London Tea Company (UK)
- Unilever plc (Tazo) (UK)
- Dilmah Ceylon Tea Company plc (Sri Lanka)
- The Hain Celestial Group Inc. (Celestial Seasonings) (US)
- Typhoo Tea Ltd. (UK)
- Harney & Sons Fine Teas (US)
- McLeod Russel India Ltd. (India)
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