Programmatic Advertising Market is Expected to reach USD 137.1 Billion at a CAGR of 13.7% by 2030 – Report by Market Research Future (MRFR)
Research Reports
Dec 13, 2022
Market Research Future Insights
According to MRFR analysis, the global Programmatic Advertising market is expected to register a CAGR of 13.7% from 2020 to 2030 and hold a value of over USD 137.1 Billion by 2030.
The programmatic advertising market is growing rapidly and is expected to continue growing in the future. It is a highly automated form of digital advertising that involves the best use of technology. Programmatic advertising involves buying and selling online advertising inventory using a software or machine. There are no human transactions or manual inputs involved in this system. With the spread of the novel Covid pandemic, businesses across the globe are slowly leveling up their brand advertisement by using technology.
Regional Analysis
Asia-Pacific is expected to grow at the quickest rate during the forecasted timeframe. The Asia Pacific region is achieving digital transformation by integrating digital technologies into business processes to create new revenue-generating opportunities. The North American region will continue to dominate the market share due to the rapidly growing number of cell phone users and the expanding population via social media platforms.
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Programmatic Advertising Market Report Scope:
| Parameter | Details |
| Revenue Forecast in 2030: | USD 137.1 Billion |
| Growth Rate: | CAGR of 13.7% from 2020 to 2030 |
| Forecast Period: | 2020 -2030 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Market Segmentation
The global Programmatic Advertising market has been segmented into type, industry, and deployment.
Based on type, movement-based advertising is required to represent the most considerable portion of the general market. Movement-based publicizing is a relevant promotion that is done on the client’s history and requirements. This part of promoting commonly contains designs, logos, pictures, and messages, among others. And the notices show up on website pages, messages, and texting (IM) applications.
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Based on industry, the Programmatic Advertising Market for the shopper products, retail, and restaurants industry is expected to grow at the highest rate during the forecast period. The growth of this market can be attributed to the growing adoption of automatic marketing in the shopper products, retail, and eateries industry. Moreover, advanced marketing is used in the shopper merchandise and retail industry to improve marketing services, enhance customer experience, manage trade promotions and discounts, and promote loyalty.
Based on deployment, cell phones hold a major market size. The deployment of cell phones has resulted in a significant change in advertising strategies, with the mobile web seeing the most significant change. Portable advertising helps organizations to advance items and administrations and reach clients through SMS
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Key Players
Some of the key market players are Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro, Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), and PulsePoint, Inc. (the USA).
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About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.
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