NEW YORK, Dec. 8, 2017 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top New York web design company, – within the web and mobile app development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”

Chatbots are greatly improving the way brands interact with their customers online. They improve user experiences, create continuity of service, assist in action-completion and virtual selling, and they provide 24-hour assistance at a lower overhead cost than staffing. There are many reasons to integrate chatbots in your business website, but the key is to integrate them in a way that will drive the best results for your business. Lounge Lizard Long Island Web Design shares four tips for integrating chatbot assistance in your business website.

1.     Let the chatbot’s personality show and ensure it reflects the brand

Remember that chatbots, like human staff members, represent your brand, so providing a tone of voice that reflects your brand helps to deliver a cohesive experience to users. For businesses within medical, law, and other more serious industries, a very professional tone of voice is appropriate, but for retail brands or other industries that can appropriately infuse a little more fun in their interactions, more lighthearted interactions may be appropriate such as incorporating humor. Regardless of the industry, however, chatbots that are programmed to be more personally interactive by integrating casual conversation to fill waiting time gaps can help to improve user experiences, driving better retention, conversion, and repeat business. Additionally, give your bot a brand-appropriate name to help create a humanized feel to chatbot interactions.

2.     Understand when guided responses are appropriate or when advanced AI is called for

Basic chatbots are programmed to address common user issues such as fielding common customer service questions, re-routing customers to appropriate human representatives, offering product recommendations and many other simple tasks. Integrating this level of technology helps to filter through heavy periods of traffic and to provide swift and efficient service to customers. This level of interaction may be fine for many businesses, but depending on the industry, business goals, and the size of the business, more in-depth artificial intelligence may be appropriate. Advanced AI  can leverage deep machine learning to continuously adapt to customer queries and needs for more humanized and wide-reaching interactions. AI can even be programmed to decipher human context in search bars to deliver relevant results regardless of whether specifically programmed keywords and terms were used.

3.     Program chatbots to address common user issues and follow typical user paths

Ensure your pre-work is done before integrating chatbots in your website. Understand primary user needs, typical pain-points for users, common search terms, and other user-interaction issues to create a bot that is equipped to deal with the most pertinent customer needs.

4.     Test often to improve conversational flow and meet user needs

Continuous testing of chatbots is important to fine-tune the user experience and the success of the bots. Test bots on all device types, platforms, and browsers to ensure seamless user interactions regardless of where, when, or how they interact with the brand. Additionally, review user feedback and monitor analytic information regarding CTA use, page views, and other measurables to understand where chatbots can be improved to guide users, troubleshoot customer issues, and better communicate with users to drive desired results.

Lounge Lizard New York Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard