At a Booming 24.8% Growth Rate: Online Classified Market Generating Revenue of USD 380.92 Billion by 2030

The global Online Classified Market is growing rapidly due to the rise in digital media. Online classified Ads are becoming a growth driver for businesses, fuelling the market value. Considering boosting volumes of advertising content, Market Research Future (MRFR) expects the global online classified market to garner USD 380.92 BN by 2030, registering a 24.8% CAGR throughout the forecast period (2020- 2030).

The introduction of targeted advertising platforms through live television and marketing apps accelerates the growth of the online classified market. Moreover, substantial technological advances will allow the market to create a sizable revenue pocket in the years to come. Significant investments made by market players to improve their service portfolios define the future landscape of the global online classified market. 

Report Scope:

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They develop advanced technologies that can boost the customer base and generate data around content performances & user behavior, impacting the growth of the market positively. The integration of technology provides several different avenues, fostering market revenues. The proliferation of personal computing and mobile phones fosters market value, enabling advertisers to deliver original content straight to consumers.

The number of classified ad websites and marketplaces has increased significantly over the past few years. Additionally, the growing market landscape is defined by the rising internet penetration worldwide and the growing use of online platforms by major brands & dealers to increase their sales. There is an inevitable expansion in lead generation in major businesses across industries via online means.

Segments

The online classified market is segmented into types, business models, revenue sources, and regions. The type segment is sub-segmented into health classifieds, service classifieds, and product classifieds. The business model segment is sub-segmented into vertical models and horizontal models. 

The revenue source segment is sub-segmented into banner classifieds, social media classifieds, search engine marketing (SEM), mobile classifieds, and website classifieds. The region segment is bifurcated into the Americas, Asia-Pacific, Europe, and rest-of-the-world.

Online Classified Market Regional Analysis

North America dominates the global online classified market, mainly due to the increasing number of internet users. Besides, large technological advances and the early adoption of innovative technologies for improving the efficiency and performance of online marketing activities drive regional market growth. Rising numbers of online analysts, social media managers, and videographers, alongside the strong presence of e-commerce companies and the proliferation of artificial intelligence and big data, boost the market size. 

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Europe is another lucrative market for online classified sites. Surging numbers of internet users and the adoption of innovative technologies to augment efficiency & day-to-day tasks substantiate the market size. Moreover, technological advances and the spurring rise in online marketing media platforms in countries like Norway and France impact market growth positively. Germany and the UK are the rapidly growing online classified markets, witnessing the rising popularity of online classifieds in vertical business models.

The online classified market in the Asia Pacific region is emerging notably. Huge investments in digital advertising and the rising number of businesses create significant market opportunities. The rising popularity of horizontal classified models and the increasing use of classified platforms by consumers to search merchandise across different categories in this region influence market revenues.

Online Classified Market Competitive Analysis 

Highly competitive, the online classified market appears to be fragmented with the presence of numerous well-established players. These players invest heavily in enhancing product quality and global expansion. Key players identify the need for world-class online classifieds and invest in state-of-the-art facilities to provide services. 

For instance, on March 10, 2022, the Online platform PistonHeads launched a new classifieds site for an improved experience for used cars. The platform is updated from the ground up with improved services to give more enjoyable experiences. The upgrade has been carried out as part of an ongoing investment program in PistonHeads. PistonHeads aims to make buying a used car easier than ever before and confirms that the classified search capabilities of the site have been updated to improve and speed up the browsing experience on all devices.

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In another instance, on June 25, 2021, Adevinta announced the acquisition of the classified business of eBay Inc. EBay’s global network of classified ad websites includes ads for cars, real estate, and jobs. This is a game-changing transaction for Adevinta, positioning it as a market leader in 16 countries. The deal reduces eBay’s ownership stake in Adevinta to 33% or less during the next 18 months to resolve competition concerns raised by Austrian regulatory authorities.

Players leading the global online classified market include Masig (Singapore), Singapore Press Holdings Ltd. Co. (Singapore), Syoknya (Malaysia), Jualo (Malaysia), Craigslist (US), MY (US), Mitula Group (Spain), Facebook (US), Claseek Pte. Ltd. (Singapore), and Microsoft Corporation (US), among others. 

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