Eye Tracking Market Size, Share, Opportunities, Business Developments, Growth Status and Impact of COVID

Global Eye Tracking Market – Overview

The eye-tracking market research overview expresses that technology is one of the most difficult inventions of all time. It is a technique that has some sort of measuring power around the regions people look at, and it is also called the point of gaze. All of such measurements are implemented by a device called, an eye-tracker. Thus, it is useful for putting down the eye positions and the movements that they make or are about to make.

The global market size for eye tracking is projected to achieve USD 1,098 million by 2025 from USD 368 million in 2020, growing at a compound annual growth rate of 24.50% during the anticipated period. The increasing ultimatum for eye trackers in the healthcare segment, especially for the dependable communication application is one of the major boosting elements for the market.

The rising perforation for eye-tracking technology in the consumer electronics segment, and the high ultimatum for eye trackers for personalized advertisements and consumer research purposes are a few other primary elements providing a positive effect on the growth of the eye-tracking market. The world is going through an economic reduction caused by the covid-19 pandemic.

The covid-19 outbreak like several other markets has also led to a reduction in the growth rate of the eye-tracking market. The primary ultimatum generators in the eye-tracking market, several retail stores, advertisement companies, and research labs are presently non-accessible in different countries, which has negatively affected the ultimatum for eye-tracking technology-based products and services.

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Segmentation

The eye-tracking market primarily has been categorized into the offering, tracking type, application, and verticals. By offering the market is divided into hardware, software, and consulting services. However, by verticals, the market has been classified into retail, consumer electronics, healthcare, automotive, transportation, government, and others, whereas tracking type is divided into remote tracking and mobile tracking.

The market is further divided into application type that includes assistive communication, human behavior, market research, and others.

Regional Analysis

The market for eye-tracking has further been segmented by primary regions, such as North America, Europe, Asia Pacific, the Middle East, and Africa. These regions also include several countries. Developing countries like India and China come under the Asia Pacific region. North America is projected to be the region holding the largest share of the eye-tracking market during the anticipated period.

The dominance of this segment can be ascribed to the comparative economic superiority of the area. The rising application of developed technology in the healthcare segment and rising research activities to know human behavior are a few main elements driving the growth in North America.

Industry news

The primary companies for the eye-tracking market are Tobii from Sweden, SR Research from Canada, Seeing Machine from Australia, Smart Eye from Sweden, and Eye Tech Digital System from the US. Tobii Pro, a business unit of Tobii from Sweden declared the launch of Tobii Pro glasses-3 its next generation of wearable eye tracker built for measuring observation in any real-world scenario.

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