Hummus Market Top Companies, Size, Value Share, Latest Trend, Key Player Review, Business Prospect and Forecast to 2027

Market Scope

Market Research Future (MRFR) says that the hummus market can anticipate growth at a rate of 12.84% over the evaluation period (between 2020 and 2027).

Top Drivers and Key Impediments

Rapidly expanding global tourism industry in line with the thriving hospitality sector, strong social media influence, and the huge prevalence of diaspora as well as expats have raised the consumption rate of hummus. Hummus enjoys massive demand, backed by the surging popularity of Middle Eastern foods, as immigration in different regions continues to rise. As a result, preference for a variety of exotic dishes among Europeans, Asians, and Americans, in conjunction with the growing willingness to explore different cuisines. Plus, with the spike in the number of vegetarians as well as vegans across the globe, hummus is considered to be a perfect addition to the diet.

The hummus market further benefits from the surge in globalization coupled with the rise in consumers’ disposable incomes and the changes in their lifestyles. Other growth boosters in the worldwide market could be the mounting number of hotels and quick service restaurants, introduction of online food service apps, and the soaring health awareness among consumers. Heightened preference for a variety of artisanal foods along with the frequent launch of different flavors can enhance business growth in the next few years.

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Segmental Review 

The various types of hummuses include classic hummus, white bean hummus, edamame hummus, garlic hummus, black hummus, and lentil hummus. Classic hummus presides over the worldwide market as the top segment and should retain its dominance throughout the conjectured period. Massive prominence of various Middle Eastern dishes and reputed brands such as Moorish, Strauss, and Sabra Dipping Co. selling classic hummus in various flavors will also strengthen the segmental value. On the other hand, the fastest growth pace will be exhibited by the lentil hummus segment between 2020 and 2027, in response to the series of health advantages this type offers and the surge in consumers’ knowledge.

Hummus market has key applications in desserts, paste & spreads, sauces & dips, and more.

Regional Status

The lead in the worldwide market has been secured by the Middle East and the United States, but given the fact that is a hummus is a staple dish in the region, MEA will showcase better growth. The US market accounts for close to 34% total share, owing to the rapidly soaring tourism industry paired with the surge in the number of hotels and restaurants that offer Middle Eastern dishes. Huge impact of the social media on the consumers, combined with the prominence of diaspora along with expats further foster the market value in the country.

One of the top performers in the global industry, Europe primarily benefits from the extensive R&D activities constantly conducted by the leading brands. Rise in technical advances with respect to the processing technologies and the innovations in packaging styes add significantly to the market size. Top brands in the region find attractive opportunities in the mushrooming populace of health-conscious people that see hummus as an extremely nutritious food item.

Leading Companies

Sabra, Tribe Hummus Cedar’s Mediterranean Foods Inc., Athenos, Haliburton, and Marzetti are the major hummus manufacturers highlighted in the MRFR research report.

Most of these firms emphasize on taking up effective strategical tactics like new launches, acquisitions, partnerships, and business expansions, to further solidify their business positions.

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Recent Updates

September 2021

Veeba, a popular brand in the food processing space, known for mouth-watering dips, sauces, and dressings, have unveiled its latest series of organic hummus in aesthetic packaging and exciting flavours in India.

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