NEW YORK, March 31, 2022 /PRNewswire/ — The global digital English language learning market size is expected to increase by USD 12.38 billion between 2020 and 2025, expanding at a CAGR of 17% during the forecast period. The report provides a detailed analysis of the drivers, trends, and other important statistics influencing the growth of the market.

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The market is driven by the adoption of English as a global language. Many countries have not declared English as the official language for communication. However, it is the medium of instruction in multiple geographies. Also, it is the common language used for communication between most countries and governments across the world. In addition, the use of English as the business language in the majority of corporates globally has increased the demand for English learning solutions. All these factors are driving the growth of the global digital English language learning market.

As per Technavio, the increased flexibility offered by digital language courses will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2021-2025.

Digital English Language Learning Market: Use of artificial intelligence and chatbots

Vendors in the market are incorporating artificial intelligence (AI) to provide customized English language learning solutions to end-users. The use of AI is enabling end-users to analyze user data and track student progress, which is revolutionizing digital teaching methods and digital language learning solutions. Also, the use of chatbots ensures effective communication with students and aid in personalized dialogue exchange. This trend will have a positive impact on the growth of the market during the forecast period.

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Digital English Language Learning Market: Segmentation Analysis

This market research report segments the digital English language learning market by end-user (nonacademic learners and academic learners), deployment (on-premise and cloud-based), and geography (APAC, Europe, North America, South America, and MEA).

By end-user, the market will observe maximum growth in non-adademic learners segment during the forecast period. The increased use of the English language in corporate communications and international business operations is driving the growth of the segment. Similarly, by deployment, the on-premise segment is expected to generate maximum revenue over the forecast period.

The APAC region led the digital English language learning market in 2021, followed by Europe, North America, South America, and MEA respectively. During the forecast period, APAC is expected to register the highest incremental growth due to the growth of the corporate sector and the high demand for digital content.

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Some of the key topics covered in the report include:

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

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Table of Contents:

1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value Chain Analysis: Education Services

                                2.2.1 Inputs 

                                2.2.2 Operations

                                2.2.3 Marketing and sales 

                                2.2.4 Support activities

                                2.2.5 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 – 2025 

                                Exhibit 06:  Global – Market size and forecast 2020 – 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 – 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Exhibit 14:  Market condition – Five forces 2020

5. Market Segmentation by End-user                             

                The segments covered in this chapter are: 

• Non academic learners
• Academic learners

                5.1 Market segments

                                Exhibit 15: End-user – Market share 2020-2025 (%)

                5.2 Comparison by End-user  

                                Exhibit 16: Comparison by End-user

                5.3 Non academic learners – Market size and forecast 2020-2025           

                                Exhibit 17:  Non academic learners – Market size and forecast 2020-2025 ($ million)

                                Exhibit 18:  Non academic learners – Year-over-year growth 2020-2025 (%)

                5.4 Academic learners – Market size and forecast 2020-2025    

                                Exhibit 19:  Academic learners – Market size and forecast 2020-2025 ($ million)

                                Exhibit 20:  Academic learners – Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by End-user  

                                Exhibit 21:   Market opportunity by End-user

6. Market Segmentation by Deployment                     

                The segments covered in this chapter are: 

• On premise
• Cloud based

                6.1 Market segments

                                Exhibit 22:  Deployment – Market share 2020-2025 (%)

                6.2 Comparison by Deployment           

                                Exhibit 23:  Comparison by Deployment

                6.3 On premise – Market size and forecast 2020-2025  

                                Exhibit 24:  On premise – Market size and forecast 2020-2025 ($ million)

                                Exhibit 25:  On premise – Year-over-year growth 2020-2025 (%)

                6.4     Cloud based – Market size and forecast 2020-2025           

                                Exhibit 26:  Cloud based – Market size and forecast 2020-2025 ($ million)

                                Exhibit 27:  Cloud based – Year-over-year growth 2020-2025 (%)

                6.5 Market opportunity by Deployment           

                                Exhibit 28: Market opportunity by Deployment

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers of price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rates and Key purchase criteria

                                Exhibit 29:  Customer landscape

8. Geographic Landscape                     

                The regions covered in the report are: 

• APAC
• Europe 
• North America 
• South America 
• MEA

The five regions have been ranked based on their market size in 2020. APAC ranked first as the largest region, while MEA was the smallest region in 2020. In 2025, the five regions will maintain their position as that of 2020.

                8.1 Geographic segmentation

                                Exhibit 30:  Market share by geography 2020-2025 (%)

                8.2 Geographic comparison   

                                Exhibit 33: Geographic comparison

                8.3 APAC – Market size and forecast 2020-2025             

                                Exhibit 34: APAC – Market size and forecast 2020-2025 ($ million)

                                Exhibit 35: APAC – Year-over-year growth 2020-2025 (%)

                8.4 Europe – Market size and forecast 2020-2025          

                                Exhibit 36: Europe – Market size and forecast 2020-2025 ($ million)

                                Exhibit 37: Europe – Year-over-year growth 2020-2025 (%)

                8.5 North America – Market size and forecast 2020-2025          

                                Exhibit 38: North America – Market size and forecast 2020-2025 ($ million)

                                Exhibit 39: North America – Year-over-year growth 2020-2025 (%)

                8.6 South America – Market size and forecast 2020-2025           

                                Exhibit 40: South America – Market size and forecast 2020-2025 ($ million)

                                Exhibit 41: South America – Year-over-year growth 2020-2025 (%)

                8.7 MEA – Market size and forecast 2020-2025              

                                Exhibit 42: MEA – Market size and forecast 2020-2025 ($ million)

                                Exhibit 43: MEA – Year-over-year growth 2020-2025 (%)

                8.8 Key leading countries        

                                Exhibit 44: Key leading countries

                8.9 Market opportunity by geography

                                Exhibit 45: Market opportunity by geography ($ million)

9. Drivers, Challenges, and Trends                   

                9.1 Market drivers     

                                9.1.1 Adoption of English as a global language

                                9.1.2 Increased number of language learning startups

                                9.1.3   Increased flexibility offered by digital language courses

                9.2 Market challenges              

                                9.2.1   Innovations in the wearable devices market

                                9.2.2   Competition from MOOC providers

                                9.2.3    Focus on native languages

                                Exhibit 46: Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1    Use of artificial intelligence and chatbots

                                9.3.2    Cognitive approach toward English language learning

                                9.3.3   Emphasis on bilingual and multilingual education

10. Vendor Landscape                           

                10.1 Overview             

                10.2 Vendor landscape            

                                Exhibit 45: Vendor landscape

                10.3 Landscape disruption      

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 46: Landscape disruption

                                Exhibit 47: Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 48: Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 49: Market positioning of vendors

                11.3 Apollo Global Management Inc. 

                                Exhibit 50:  Apollo Global Management Inc. – Overview

                                Exhibit 51:  Apollo Global Management Inc. – Business segments

                                Exhibit 52:  Apollo Global Management Inc. – Key offerings

                                Exhibit 53:  Apollo Global Management Inc. – Segment focus

                11.4  Cambridge University Press       

                                Exhibit 54:  Cambridge University Press – Overview

                                Exhibit 55:  Cambridge University Press – Product and service

                                Exhibit 56:  Cambridge University Press – Key news

                                Exhibit 57:  Cambridge University Press – Key offerings

                11.5 Cengage Learning Holdings II Inc.               

                                Exhibit 58:  Cengage Learning Holdings II Inc. – Overview

                                Exhibit 59:  Cengage Learning Holdings II Inc. – Business segments

                                Exhibit 60:  Cengage Learning Holdings II Inc. – Key news

                                Exhibit 61:  Cengage Learning Holdings II Inc. – Key offerings

                                Exhibit 62:  Cengage Learning Holdings II Inc. – Segment focus

                11.6 EF Education First Ltd.    

                                Exhibit 63:  EF Education First Ltd. – Overview

                                Exhibit 64:  EF Education First Ltd. – Product and service

                                Exhibit 65:  EF Education First Ltd. – Key offerings

                11.7  Houghton Mifflin Harcourt Co. 

                                Exhibit 66:  Houghton Mifflin Harcourt Co. – Overview

                                Exhibit 67:  Houghton Mifflin Harcourt Co. – Business segments

                                Exhibit 68:  Houghton Mifflin Harcourt Co. – Key offerings

                                Exhibit 69:  Houghton Mifflin Harcourt Co. – Segment focus

                11.8 eSplice Ltd.         

                                Exhibit 70:  eSplice Ltd. – Overview

                                Exhibit 71:  eSplice Ltd. – Product and service

                                Exhibit 72:  eSplice Ltd. – Key offerings

                11.9 New Oriental Education and Technology Group Inc.          

                                Exhibit 73:  New Oriental Education and Technology Group Inc. – Overview

                                Exhibit 74:  New Oriental Education and Technology Group Inc. – Business segments

                                Exhibit 75:  New Oriental Education and Technology Group Inc. – Key offerings

                                Exhibit 76:  New Oriental Education and Technology Group Inc. – Segment focus

                11.10 Pearson Plc       

                                Exhibit 77:  Pearson Plc – Overview

                                Exhibit 78:  Pearson Plc – Business segments

                                Exhibit 79:  Pearson Plc – Key news

                                Exhibit 80:  Pearson Plc – Key offerings

                                Exhibit 81:  Pearson Plc – Segment focus

                11.11 Rosetta Stone Ltd.         

                                Exhibit 82:  Rosetta Stone Ltd. – Overview

                                Exhibit 84:  Rosetta Stone Ltd. – Key offerings

                                Exhibit 85:  Rosetta Stone Ltd. – Segment focus

                11.12 Sanako Oy         

                                Exhibit 86:  Sanako Oy – Overview

                                Exhibit 87:  Sanako Oy – Product and service

                                Exhibit 88:  Sanako Oy – Key offerings

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 Market definition

                                12.1.2 Objectives

                                12.1.3 Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 89: Currency conversion rates for US$

                12.3 Research Methodology 

                                Exhibit 90: Research Methodology

                                Exhibit 91: Validation techniques employed for market sizing

                                Exhibit 92: Information sources

                12.4 List of abbreviations        

                                Exhibit 93: List of abbreviations

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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