Mobile Apps and Web Analytics Market 2022 Industry Share, Major Key Players, CAGR Status, Trends, Sizes, Growth Factor Details for Business Development Forecasts by 2027
Research Reports
Mar 09, 2022
Mobile Apps and Web Analytics Market Overview
Mobile Apps and Web Analytics Market size is expected to reach USD 26.1 billion by 2026 registering an exponential CAGR of 22% during the forecast period. The report provides extensive coverage of the key players in the regions, geographies and emphasizes on the current market trends, market size, market share, review and forecast.
Mobile Apps and Web Analytics Market Scope
The mobile apps and web analytics market witnesses continually rising revenues. These analytics platforms enable users to understand how much traffic a website or mobile app draws and pick out fraudulency and check other aspects of digital campaigns to ensure that they are accurate and not sub-optimal.
With the rising demand for rich, privacy-friendly analytics to check end user’s preferences and what they like most and make the best decisions based on product pages, the market is projected to garner significant traction across the globe.
Dominant Key Players on Mobile Apps and Web Analytics Market Covered Are:
- Microsoft (US)
- Amplitude Inc. (US)
- Google (US)
- UXCam Inc. (US)
- Oracle (US)
- Apple Inc. (US)
- Facebook (US)
- Adobe (US)
- Upland Software Inc. (US)
- Amazon Web Services Inc. (US)
- Flurry (US)
- AppsFlyer (US)
- Mixpanel (US)
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Mobile Apps and Web Analytics Market Drivers
Increasing Demand from Global Enterprises to Deliver Frictionless Digital Journeys to Customers Defines Market Landscape
Additionally, increasing adoption of mobile apps and web analytics for customer acquisition and optimize digital marketing & advertising campaigns are major trends boosting the market size. Proliferation of traditional web analytics and application performance management (APM), providing real-time analysis to identify issues and improve digital customer experience.
Besides, rising uses of big-data behavioral solutions and content analytics solutions for web and mobile apps by various businesses to capture, record, analyze, and replay digital sessions with customers create substantial market opportunities. This, as a result, would benefit the mobile apps and web analytics market. Also, increased mobile apps and web analytics used by marketing professionals and advertisement companies increase market shares, enhancing the digital customer experience.
Rising Complexity of Application Integration Hampers Market Growth
Every business must recognize the value that data brings to decision-making. However, mobile learning (ML) and artificial intelligence (AI) has enormously affected how people collaborate with machines. On the other hand, the demand for experiences that are more custom fitted is changing each day.
The world of mobile applications has ceaselessly grown and improved in recent years due to the advancement of AI-related user engagement. All these factors act as major headwinds for the market growth, presenting challenges of lack of domain-specific expertise.
Segmentation of Market Covered in the Research:
Global Mobile Apps And Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.
By component
- Solution
- Service
By Deployment
- on-premise
- cloud-based
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By Application
- customer relationship management
- application testing & analytics
- mobile advertising and marketing analytics
- search engine tracking and ranking
- marketing automation
Based on vertical
- BFSI
- healthcare
- transportation & logistics
- media & entertainment
- IT & telecom
- others
Regional Analysis
North America heads the global mobile apps and web analytics market. Factors like the strong presence of major mobile apps developers & web analytics solution providers, and well-established technology development centers drive the market growth. Besides, vast technological advances, substantial R&D investments, and the growing demand for advanced mobile apps and web analytics solutions are major market trends.
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Other key factors bolstering the market growth include the growing demand for website analytics solutions for analyzing and managing the geographical distribution of website traffic. Growing focus of organizations across the region on enhancing digital platforms to improve customer experience by boosting their website operation performance fosters regional market growth.
Major Points Covered in the Report:
- The Mobile Apps and Web Analytics research study offers a detailed investigation of the market prospects and the market revenues.
- The geographical analysis portion of the Mobile Apps and Web Analytics report offers data on product sales by volume and revenue by region. It provides new entrants, rising enterprises, and big players in the region with potential prospects.
- It examines the global market’s current state, market trends, and potential. The research provides information on current and prospective industry trends in the Mobile Apps and Web Analytics market.
- It provides a detailed assessment of the global market’s Mobile Apps and Web Analytics market trends.
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