NEW YORK, Feb. 25, 2022 /PRNewswire/ — The social media analytics market in MEA is set to grow by USD 613.37 million between 2021 and 2026, progressing at a CAGR of 24.28% during the forecast period. The report provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

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The market is driven by the growing availability and complexity of data. The rising adoption of smart devices and the internet has resulted in an increase in the volume of data. Data formats such as customer reviews, feedback, and social posts are not well structured. The analysis of such data is both tedious and complicated even for a simple computer program. Thus, enterprises are adopting smart techniques using the latest technologies such as machine learning and artificial intelligence to capture huge amounts of data in a convenient way and improve their services and business operations. This has increased the scope for social media analytics, which is driving the growth of the market.

In addition, the rising penetration of smartphones and the increasing number of social media users in the MEA will further accelerate the growth of the market. However, the shortage of skilled professionals and the lack of awareness of the various capabilities of the social media analytics tools might reduce the growth potential in the market.

The social media analytics market in MEA analysis includes end-user and application segments and geographic landscape. By end-users, the retail segment will have the largest share of the market. The segment is driven by the increasing use of social media channels by enterprises to create brand awareness, connect with target audiences, and create product buzz. The market growth in the segment will be significant during the forecast period.

Similarly, by application, the customer benchmarking segment will occupy the largest share of the market. Benchmarking is widely adopted by enterprises to compare business processes and key performance indicators with industry best practices and other company’s best practices. This is one of the major factors driving the growth of the segment.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. The social media analytics market in MEA covers the following areas:

• Social Media Analytics Market Sizing
• Social Media Analytics Market Forecast
• Social Media Analytics Market Analysis

Companies Mentioned

• Adobe Inc.: The company offers social media analytics namely Adobe Analytics.
• Audiense Ltd.: The company offers social media analytics platform to identify relevant audiences, discover actionable insights to grow business.
• GoodData Corp.: The company offers social media analytics through the Composable data and analytics platform.
• International Business Machines Corp.: The company offers social media analytics namely Watson Analytics for product development, competitive analysis, and operational efficiency.
• NetBase Solutions Inc: The company offers social media analytics for social metrics, sentimental analysis, audience analysis, and competitive analysis.

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Key Topics Covered:

1. Executive Summary 

  1.1 Market Overview

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 6

  Exhibit 04:  Key Finding 5

  Exhibit 05:  Key Finding 7

  Exhibit 06:  Key Finding 8

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 07:  Parent market

  Exhibit 08:  Market Characteristics

  2.2 Value chain analysis 

  Exhibit 09:  Value chain analysis: Application software

  2.2.1  Inputs

  2.2.2  Software development process

  2.2.3  Marketing and distribution

  2.2.4  Post-selling services

3. Market Sizing 

  3.1 Market definition

  Exhibit 10:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 11:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 – 2026 

  Exhibit 12:  MEA – Market size and forecast 2021 – 2026 ($ million)

  3.4.1  Estimating growth rates for emerging and high-growth markets

  3.4.2  Estimating growth rates for mature markets

  Exhibit 13:  MEA market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 14:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 15:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 16:  Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 17:  Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 18:  Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 19:  Threat of rivalry

  4.7 Market condition

  Exhibit 20:  Market condition – Five forces 2021

5. Market Segmentation by Application 

  5.1 Market segments

  The segments covered in this chapter are:

• Customer benchmarking
• Product enhancement
• Analyzing marketing techniques
• Others

  Exhibit 21:  Application – Market share 2021-2026 (%)

  5.2 Comparison by Application 

  Exhibit 22:  Comparison by Application

  5.3  Customer benchmarking – Market size and forecast 2021-2026 

  Exhibit 23:  Customer benchmarking – Market size and forecast 2021-2026 ($ million)

  Exhibit 24:  Customer benchmarking – Year-over-year growth 2021-2026 (%)

  5.4  Product enhancement – Market size and forecast 2021-2026 

  Exhibit 25:  Product enhancement – Market size and forecast 2021-2026 ($ million)

  Exhibit 26:  Product enhancement – Year-over-year growth 2021-2026 (%)

  5.5  Analyzing marketing techniques – Market size and forecast 2021-2026 

  Exhibit 27:  Analyzing marketing techniques – Market size and forecast 2021-2026 ($ million)

  Exhibit 28:  Analyzing marketing techniques – Market size and forecast 2021-2026 ($ million)

  5.6  Others – Market size and forecast 2021-2026 

  5.6  Others – Market size and forecast 2021-2026 

    Exhibit 29:  Others – Year-over-year growth 2021-2026 (%)

  5.7  Market opportunity by Application 

  Exhibit 30:  Market opportunity by Application

6. Market Segmentation by End-user 

  6.1 Market segments

  The segments covered in this chapter are:

• Retail
• Government
• Media and entertainment
• Travel
• Others

   Exhibit 31:  End-user – Market share 2021-2026 (%)

  6.2  Comparison by End-user 

  Exhibit 32:  Comparison by End-user

  6.3  Retail – Market size and forecast 2021-2026 

  Exhibit 33:  Retail – Market size and forecast 2021-2026 ($ million)

  Exhibit 34:  Retail – Year-over-year growth 2021-2026 (%)

  6.4  Government – Market size and forecast 2021-2026 

  Exhibit 35:  Government – Market size and forecast 2021-2026 ($ million)

  Exhibit 36:  Government – Year-over-year growth 2021-2026 (%)

  6.5  Media and entertainment – Market size and forecast 2021-2026 

  Exhibit 37:  Media and entertainment – Market size and forecast 2021-2026 ($ million)

  Exhibit 38:  Media and entertainment – Year-over-year growth 2021-2026 (%)

  6.6  Travel – Market size and forecast 2021-2026 

  Exhibit 39:  Travel – Market size and forecast 2021-2026 ($ million)

  Exhibit 40:  Travel – Year-over-year growth 2021-2026 (%)

  6.7  Others – Market size and forecast 2021-2026 

  Exhibit 41:  Others – Market size and forecast 2021-2026 ($ million)

  Exhibit 42:  Others – Year-over-year growth 2021-2026 (%)

  6.8  Market opportunity by End-user 

  Exhibit 43:  Market opportunity by End-user

7. Customer Landscape 

  7.1  Overview 

  Exhibit 44:  Customer landscape

8. Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1  Growing availability and complexity of data

  8.1.2  Penetration of smartphones

  8.1.3  The increasing number of social media users in MEA

  8.2 Market challenges 

  8.2.1  Shortage of skilled analytics professionals and high attrition rate

  8.2.2  Lack of awareness of the various capabilities of the social media analytics tools

  8.2.3  Unstructured nature of the data generated by conducting social media analytics

  Exhibit 45:  Impact of drivers and challenges

  8.3 Market trends 

  8.3.1  Rise in customer engagement through social media platforms

  8.3.2  Increase in cloud adoption

9. Vendor Landscape 

  9.1  Overview 

  Exhibit 46:  Vendor landscape

  9.2  Landscape disruption 

  Exhibit 47:  Landscape disruption

  Exhibit 48:  Industry risks

  9.3  Competitive Scenario  

10. Vendor Analysis 

  10.1 Vendors covered 

  Exhibit 49:  Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 50:  Market positioning of vendors

  10.3  Adobe Inc.

  Exhibit 51:  Adobe Inc. – Overview

  Exhibit 52:  Adobe Inc. – Business segments

  Exhibit 53:  Adobe Inc. – Key news

  Exhibit 54:  Adobe Inc. – Key offerings

  Exhibit 55:  Adobe Inc. – Segment focus

  10.4  Audiense Ltd. 

  Exhibit 56:  Audiense Ltd. – Overview

  Exhibit 57:  Audiense Ltd. – Product and service

  Exhibit 58:  Audiense Ltd. – Key offerings

  10.5  GoodData Corp.

  Exhibit 59:  GoodData Corp. – Overview

  Exhibit 60:  GoodData Corp. – Product and service

  Exhibit 61:  GoodData Corp. – Key offerings

  10.6  International Business Machines Corp. 

  Exhibit 62:  International Business Machines Corp. – Overview

  Exhibit 63:  International Business Machines Corp. – Business segments

  Exhibit 64:  International Business Machines Corp. – Key offerings

  Exhibit 65:  International Business Machines Corp. – Segment focus

  10.7  NetBase Solutions Inc 

  Exhibit 66:  NetBase Solutions Inc – Overview

  Exhibit 67:  NetBase Solutions Inc – Product and service

  Exhibit 68:  NetBase Solutions Inc – Key offerings`

  10.8  Oktopost Technologies Inc. 

  Exhibit 69:  Oktopost Technologies Inc. – Overview

  Exhibit 70:  Oktopost Technologies Inc. – Product and service

  Exhibit 71:  Oktopost Technologies Inc. – Key offerings

  10.9  Oracle Corp. 

  Exhibit 72:  Oracle Corp. – Overview

  Exhibit 73:  Oracle Corp. – Business segments

  Exhibit 74:  Oracle Corp. – Key offerings

  Exhibit 75:  Oracle Corp. – Segment focus

  10.10  quintly GmbH 

  Exhibit 76:  quintly GmbH – Overview

  Exhibit 77:  quintly GmbH – Product and service

  Exhibit 78:  quintly GmbH – Key offerings

  10.11  Salesforce.com Inc. 

    Exhibit 79:  Salesforce.com Inc. – Overview

  Exhibit 80:  Salesforce.com Inc. – Product and service

  Exhibit 81:  Salesforce.com Inc. – Key offerings

  10.12  Sprout Social Inc.  

  Exhibit 82:  Sprout Social Inc.  – Overview

  Exhibit 83:  Sprout Social Inc.  – Product and service

  Exhibit 84:  Sprout Social Inc.  – Key offerings

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition

  11.1.2 Objective

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 85:  Currency conversion rates for US$

  11.3 Research Methodology 

  Exhibit 86:  Research Methodology

  Exhibit 87:  Validation techniques employed for market sizing

  Exhibit 88:  Information sources

  11.4 List of abbreviations 

  Exhibit 89:  List of abbreviations

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