$8 Billion U.S. Nail Salons Industry Hurt By Pandemic, But Poised To Resume Strong Growth
Research Reports
Feb 22, 2022
Marketdata LLC, a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 65-page report entitled: U.S. Nail Salons: An Industry Analysis. This new Marketdata study examines American nail salons industry, examining the size, structure, growth, key issues and operating metrics, as well as franchising.
According to Research Director, John LaRosa: “The Covid-19 pandemic shuttered many of the nation’s nail salons last year and revenues plunged. Strong growth from 2014-2019 was halted. However, as customers began to get vaccinated, salons have re-opened and demand is still strong from American women, who think of nail care as an affordable luxury.”
Major Findings:
- Market Size and Growth… Marketdata estimates that the U.S. nail salons industry was worth $6.5 billion in 2020, down 19% from the prior year. Actually, when considering the earnings of nail technicians that don’t operate in a brick & mortar retail salon (non-employers), the industry’s true value is $14 billion. The total market is forecast to rebound and grow 18% this year, with 9% average yearly growth through 2025, to a value of $22.6 billion.
- The “average” nail salon nationwide was estimated to gross $287,000 in revenues in 2019, with a 17% profit margin. However, salons in some states, and those that are part of a franchise, can average up to $575,000. A substantial share of revenues come from cash payments and is not reported.
- There were an estimated 27,963 U.S. nail salons with payroll (employers) in 2019, up 50% from 18,600 just five years earlier. Most are “mom & pop” establishments.
- There were an estimated 27,963 U.S. nail salons with payroll (employers) in 2019, up 50% from 18,600 just five years earlier. Most are “mom & pop” establishments.
- There are approximately 262,000 sole proprietor nail technicians in the nation, a number that has grown steady since 2007. Many of them will fuel future growth, as they aspire to open their own salon. The generated sales of $9.3 billion in 2019.
- California and New York have the greatest number of nail salons – 9,500 combined in 2019.
- The average annual salary for a manicurist in the United States is only $24,980. That equates to an hourly wage of just $12.01. Salon owners can make $49,000 – $100,000.
- The industry was built by Vietnamese refugees to the U.S. in the 1970s, as well as Koreans more recently. These owners and nail workers have dealt with discrimination, hazardous working conditions and wage theft for decades.
“Asian immigrants changed nail salons from luxury spas to discount walk-in businesses, making nail treatments accessible to millions of American women via nearly every retail strip mall.”, according to Research Director, John LaRosa.
About The Report: U.S. Nail Salons: An Industry Analysis, published in September 2021, is an independently researched market report. It contains 38 tables and is 65 pages long. It costs $995. A free brochure is available by mail, Fax, or email: Contact: John LaRosa, Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, 813-971-8080, or: see the website: www.marketdataenterprises.com.
How To Order This Report:
Go to: Marketdataenterprises.com, Buy Reports Tab, in the list, choose report FS 74, add to cart. For a description of report contents, click on the title.
For the $99 Overview summary, choose report OV74.
For a detailed Table of Contents, see Services tab, choose Studies, scroll to find listing for the report. Click on View Table of Contents link. Or, contact Marketdata by email or phone and we’ll email a Pdf to you.
Contact Information:
John LaRosa marketdataent@yahoo.com Marketdata Enterprises, Inc. Marketdata LLC 7210 Wareham Drive Tampa FL 33647 Phone 813-971-8080
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