Photo Printing Market Size, Share, Industry Trends, Business Opportunities, Growth Drivers, Competitive Landscape and Impact of COVID

Research Reports

Jan 10, 2022

Market Highlights

Going with the global trends, there has been a boom in the photo printing market with the advent of e-commerce and online shopping. It has been noted that this market segment is being used for wall art, photo gifts, cards, calendars, virtual albums and variably printed material. With more consumers preferring to browse products online and buying exotic luxury products right from the brand sites, it has become imperative that online imaging is a strong marketing tool.

It is not only during the holiday season but also throughout the year that consumers are on the lookout for giving gifts and other photo-related items to their near and dear ones. Personalized gifting has become the highlight of any special occasion, thus giving the photo printing market a reasonable scope to grow. Capturing images and turning them into fine prints is not just limited to high-end brands. Still, now innovative apps are available to access and download prints onto t-shirts, mugs, cushions, photo calendars and plenty of other items at the user’s convenience.

It has been estimated that the photo printing market has seen a jump of USD 14.769 million in 2019 to USD 27,335.3 million in 2027. The CAGR rate will reach an optimal point of 8.3 % during these years.

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Segmentation:

The fashion industry and the current influencer market are why the photo printing market has reached its booming era. Recently, Fujifilm has introduced the smartphone printer ‘Instax mini link’, which works like a mini photo album saver on mobile phones. These pictures can later be downloaded in high quality and printed onto any material. It serves as an excellent promotional material for businesses and brands. Even individuals looking to advertise themselves can use this advanced technology to increase their followers on social media.

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From an economic standpoint, it is expected that the digital printing market will develop with leaps and bounds rather than with offset printing. The online merchandise industry has significantly increased after the pandemic; online print sales through the brand’s website or printing through user-friendly mobile applications is the new standard.

Regional Classification

When it comes to Instantaneous Photo Printing, Bay Photo, Shutterfly and Snapfish are the next most sorting apps that are used worldwide. North America leads the way to share instant content that is printed via social media. US, Canada and Mexico follow suit by offering online services to customers to beautify their gifts with personalized messages and photos. The Asia-Pacific region has seen tremendous interest in photo printing after the exponential growth of e-commerce giants. The Middle East and African countries are also expected to introduce digital printing and instant photo products in the near future of their consumer base.

Industry News

Digital prints have revolutionized the way one can gift; the market can also generate positive, memorable personalized items instantly. The influencer segment has shown remarkable growth, with common people from all walks of life displaying their favourite products. All this will allow the photo printing industry to become the number one e-commerce supported segment.

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Photo Printing Market Research Report: Information By Type (Digital Printing and Film Printing), By Printing Device Type (Mobile Type and Desktop Type), By End-Use Application (Retail, Online Stores, Instant Kiosk and Over-the-Counter) – Forecast till 2027

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