Primer Market Strategies, Share, Growth, Demand, Industry Analysis, Key Player profile and Regional Outlook by 2030

Research Reports

Dec 07, 2021

The global primers market was valued at around USD 19.8 billion in 2018 and is expected to register a CAGR of approximately 5.8% during the forecast period, 2019–2025

A primer is a preparatory coating put on materials before painting. Priming ensures better adhesion of paint to the surface, increases paint durability, and provides additional protection for the material being painted. The key drivers of primer market are the growing demand for high quality interior and exterior view and better shelf life of materials, walls etc. The market is anticipated to be driven by industries such as automotive, construction, industrial & marine coatings with Asia Pacific being the most influencing market.

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Primer Market -Key Players

Some of the prominent players in the global primers market are BASF SE (Germany), Akzo Nobel NV (Netherlands), Asian Paints (India), Nippon Paint Holdings Co., Ltd (Japan), The Sherwin-Williams Company (US), PPG Industries Inc. (US), AXALTA (US), Valspar (US), Kansai Paint Co. Ltd (Japan), Jotun (Norway), Berger Paints India Limited (India), Hempel A/S (Denmark), RPM International Inc. (US), Masco Corporation (US), and Tikkurila OYJ (Finland).

Primer Market -Segmentation

The global primer market report has been segmented into material, application, end-use industry, and region.

Based on Type

  • Dispersants
  • epoxy resins
  • Biocides
  • Other

The dispersants held the largest market share in the global primer market as they increase the dispersion process and make the primer more stable are required in almost every application. 

Based on Application

  • Concrete
  • Wood
  • Metal
  • Plastic
  • Others

Due to the dominant market of construction & building segment, the concrete holds the largest segment in the global primer market.

Based on End-Use Industry

  • Automotive
  • Marine
  • Building & construction
  • Others

The construction and building segment holds the largest share in the global primer market due to growing industrialization.

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Regional Analysis

Geographically, Asia-Pacific is expected to account for the largest share in the primer market. This growth is majorly attributed to the growing population which in turn has increased the need of vehicles, rapid construction & infrastructure development, increasing disposable income as well as urbanization. Also, the presence of global players has been fueling the demand of such primer in the APAC region. Europe and North America are the matured market for such construction primer and are expected to grow steadily over the forecast period.

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