LOS ALTOS, Calif., Nov. 17, 2017 /PRNewswire/ — ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with HG Data, the global leader in company intelligence for B2B technology marketers. The partnership addresses one of the most challenging issues B2B Account Based Marketing (ABM) professionals face: developing an accurate Ideal Customer Profiles (ICP) that draws focus on the characteristics of target accounts most important to building and nurturing relationships.

Defining an accurate ICP remains a top concern for many marketing and sales leadership and business operations professionals. The reasons for this concern are many, ranging from a lack of existing customer data to inaccurate, incomplete data. Without an accurate and complete ICP, targeting the right accounts with the right message becomes a roadblock to building revenue pipeline and growth.

Through the partnership, ZenIQ’s platform now incorporates technographic information from HG Data to better describe target accounts by including technology products they use. This information allows marketers to determine the marketing, sales, operations, human resources, financial and other technology systems, and stacks a prospect has deployed, which can then be used to build target account lists and refine ICPs.

Technographics from HG Data have been incorporated into the workflow of the ZenIQ platform to makes it easier to operationalize this data without the need for it to be downloaded or further manipulated. HG Data has assembled the world’s largest and most granular collection of global B2B technology install intelligence data available.

“HG Data provides immediate and tremendous value for all our customers,” said ZenIQ CEO Srihari Kumar. “The incredible breadth of technographic information across marketplace segments and vertical markets means marketers are better able to analyze, segment and target accounts with a significantly improved level of detail while building more accurate ICPs.”

ZenIQ customers already agree.

“Using technographic filters to identify and select target accounts within ZenIQ is extremely easy and a great time saver,” states Henson Gawliu Jr., VP of Digital Marketing at CallidusCloud. “We seek to constantly improve our ideal customer profile description, and the HG data within ZenIQ significantly contributes to our efforts.”

To take the first step towards operationalizing technographic information from HG Data, visit https://zeniq.io/hgd to obtain a complimentary ZenIQ ICP & Engagement Report.

About ZenIQ
ZenIQ is an account-based marketing orchestration platform that enables marketers to scale account based marketing and sales actions. ZenIQ uses artificial intelligence to automate the tasks and programs most likely to drive account engagement using Playbase, the largest set of cross-system, proven B2B marketing plays. ZenIQ customers, which include both public and private high growth companies, have experienced over 400% improvement in target account coverage and penetration, campaign conversion rates and sales-marketing alignment in as little as the first 30 days. ZenIQ is recognized by leading marketing and sales technology analysts as a category leader in Account Based Marketing. ZenIQ is headquartered in Sunnyvale, CA.  To experience ZenIQ, sign up at http://zeniq.io/orchestrate.

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SOURCE ZenIQ