Protein Bars Market Competitor Strategy | Research Study, Industry Trends, Forecast to 2024

Market Overview

Protein Bars Market is presumed to expand at 7.24 % during the forecast period (2017-2024) owing to the growing health-awareness, asserts Market Research Future (MRFR). Protein bars are referred to nutritional bars which comprise high protein content. Protein bars are a healthy option as a substitute for meals and are available in a wide variety and flavors such as fruits, chocolates, peanut butter, spices, savory, and others. They also help to reduce cravings and prevent constant snacking.

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Competitive Analysis

The major player operating the global market are Mars Incorporated (U.S.), Caveman Foods LLC (U.S.), Atkins Nutritionals Inc. (U.S.), Quest Nutrition (U.S.), Kellogg Co. (U.S.), General Mills Inc. (U.S.), Lenny & Larry’s Incorporated (U.S.), Premier Nutrition (U.S.), Clif Bar & Company. (U.S.), Abbott Nutrition Manufacturing Inc. (U.S.), and more.

Industry News

Fulfil has expanded its offering with the launch of an all-new 40g bar that comprises 15g of protein, nine vitamins, and less than 2 grams of sugar. The new range introduces two new flavors such as chocolate hazelnut whip and chocolate salted caramel. Fulfil is aiming to appeal to a wider range of consumers who are looking for healthier and tastier snacks.

Segmental Analysis

The global protein bars market has been segmented on the basis of type, flavors, distribution channel, and region.

By mode of type, the protein bars market has been segmented into animal protein and plant protein. Among these, the segment for plant protein is presumed to gain substantial growth during the forecast period owing to the growing demand for gluten-free plant sources among the people suffering from celiac disease.

Regional Insights

Geographically, the Protein Bars Market spans across regions namely, Europe, North America, Asia Pacific, and Rest-of-the-World.

Among all the regions, the North American market is presumed to dominate the global market during the review period closely followed by Europe due to the presence of major players in the United States. Also, with the growing inclination towards portable convenience foods, the market is anticipated to fuel in the coming years.

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