Tonic Water Global Market Size, Share, Growth Opportunities, Key Driven Factors, Industry Highlights
Research Reports
Jan 07, 2021
Market Overview
Present day tonic water is often sweetened to cover up the bitter taste of quinine. However, the beverage is just as popular as a mixer in various cocktails or as a refreshing beverage when drunk by itself. The growing consumption of carbonated beverages by a globally increasing population is expected to be a significant factor which is inducing market growth. Its popularity as a cocktail mixer in tandem with the growing consumption of alcoholic beverages is expected to be a significant driver of growth. Moreover, tonic water has an interesting effect due to its properties. Quinine is highly sensitive to UV rays and will give off a fluorescent right glow-in-the-dark effect when exposed to light. As a result, the use of tonic water for DIY novelties among young children is growing at a rapid pace, thus driving market demand. Other than these factors, the global tonic water market is likely to grow due to its perceived medical values and refreshing nature.
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Tonic water does contain sugar to cover the bitter flavor of quinine which is expected to prove as a deterrent in a global environment where health consciousness is taking center stage. However, manufacturers are increasingly investing in the development of new flavors and other products using tonic water to expand the market. This is expected to produce several new opportunities for market growth in the coming years.
Key Players
Market players included in MRFR’s Global Tonic Water Market report are Hansen Beverage Company Inc., SodaStream International Ltd, Dr. Pepper Snapple Group, A.S. Watson Group, Seagram Company Ltd., White Rock Beverages, East Imperial, Fever-Tree, FENTIMANS and Stirrings
These players have been thoroughly examined for their role in the market as well as the various market strategies used toward increasing the market’s value.
Latest News
Fever-Tree recently launched pink tonic water and in collaboration with luxury tequila manufacturer Patron, to release a citrus flavored tonic water which has been designed for pairing with tequila.
Market Segmentation
The Global Tonic Water Market has been divided into various important parts which make up the market in MRFR’s report. Segmentation of the market has been done on the basis of type, packaging type, distribution channel, and region. Types of tonic water have been broadly divided into flavored, and non-flavoured.
Packaging type about tonic water has been segmented to include bottle and cans. Distribution channels for tonic water have been divided into store based, and non-store based.
Regions covered in the report have been divided into North America, Europe, Asia Pacific, and the Rest of the World.
Regional Analysis
The Asia Pacific is a growing market with considerable potential during the forecast period due to the rapid urbanization and rising disposable incomes which are expected to encourage leisure spending’s such as in bars and the like. The region’s rising economic status, as well as the growing availability of tonic water in supermarkets in the region, is indicative of high demand for tonic water.
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