Nata De Coco Market Size, Share, Growth, Trends, and Forecast 2022

Market Analysis

Global Nata de coco market is projected to grow at a 5.6% CAGR between 2016-2022, reveals the new Market Research Future (MRFR) report. Nata de coco is a traditional dessert in the Philippines that is made with coconut water using bacterial fermentation. It is a healthy food due to its associated nutritional value. Consumers shifting demand for healthy and natural food products has led to the immense popularity of this ingredient. This ingredient is mostly sweetened as a dessert or candy and thus accompany many things such as fruit mixes, ice cream, drinks, and pickles. 

Although Nata is mostly made using coconut water, but Nata de coco can also be made with other ingredients like molasses, coconut, or molasses and other juices including strawberries, guavas, bananas, oranges, pineapples, and melons. It is mostly enjoyed by children for its sweet taste. Nata de coco is rich in vitamin B1, B2, and C that helps to boost immunity. It is safe for diabetic patients and dieters and is rich in fiber. 

Numerous factors are adding to the global Nata de coco market demand. Such factors, as revealed by the latest MRFR report, include rising disposable income, the rising willingness of consumers to buy quality products, premiumization, weight loss benefits, and distinctive flavor and texture. Besides, manufacturers are investing largely on flavor innovation and providing products that have unique flavor extracts and essence such as orange, vanilla, strawberry, almond, banana, and others, which again is adding market growth. Evolving buying habits of consumers, concern for health & environment, multiple health benefits such as high fiber that helps in digestion and low calories, increasing use in cosmetic products, and increasing investments made by key players in R&D are boosting the global Nata de coco market growth. 

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Market Segmentation 

The Market Research Future Report provides an inclusive segmental analysis of the Nata de coco market based on distribution channel, packaging, and application. 

By application, the Nata de coco market is segmented into pharmaceutical, cosmetics, beverages, food, and others. 

By packaging, the Nata de coco market is segmented into cup, sachet, box, can, bottle, and others. 

By distribution channel, the Nata de coco market is segmented into non-store based and store-based. The store-based segment is again segmented into specialty stores, convenience stores, hypermarkets and supermarkets, and others. The non-store based segment is again segmented into e-retailers. 

Regional Analysis

By region, the global Nata de coco market covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APACF) & the Rest of the World (RoW). Of these, the APAC region will dominate the market over the forecast period. The Philippines is the key contributor in the region for the increasing use of Nata de coco in desserts, followed by India and Indonesia that are the leading countries that produce coconut as well as its products. Besides, the growing demand for fruit jellies and iced teas in South-East Asia is also adding market growth. This ingredient is also used as Nata mixtures in different varieties of soft drinks, especially in tropical regions. 

The rising popularity of pudding and desserts made from Nata de coco is playing a pivotal role in boosting its demand in the Middle Eastern countries and Europe.

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Key Players 

Leading players profiled in the Nata de coco market report include HTK Foods (Viet Nam), Shireli Manufacturing (Philippines), Siva foods (India), Hainan Yeguo Foods Co., Ltd. (China), Schmecken Agro Food Products (India), Sdn Bhd (Malaysia), Happy Alliance (M), and Nata De Coco Manufacturing Sdn Bhd (Malaysia). Industry players have incorporated strategies such as mergers and acquisitions, strategic alliances, extensive R&D, collaborations, new product launches, and joint ventures to stay ahead in the competition. 

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