SEATTLE, Oct. 24, 2018 — Highspot, the modern sales enablement solution that sales reps love, has been named a Representative Vendor in the 2018 Gartner Market Guide for Digital Content Management for Sales. Highspot meets all identified capabilities and supports all use cases outlined in the report.

“Across the almost 40 vendors that Gartner tracks in this market, finding functional differences between them is increasingly difficult,” Gartner says. “To find differentiation, Gartner recommends that software buyers focus on vendors’ platform capabilities.”

Gartner segments the digital content management for sales market into six capability categories: content repository management, content development, content delivery, content usage analytics, sales process integration, and integration and sales enablement platform.

Highspot is helping companies deliver a better buyer experience and win more business by solving crucial needs for sales, sales enablement and marketing teams. Highspot is the highest user-rated solution in the space and stands apart with features including:

● An award-winning approach to content management where content is organized in “Spots” instead of a traditional file and folder structure
● The ability to create dynamic, mobile-ready sales playbooks and customize seller and buyer experiences using Highspot SmartPages™
● Advanced analytics and semantic search powered by patented artificial intelligence technology
● More than 50 technology integrations—the most of any sales enablement platform on the market

The market for digital content management for sales is rapidly expanding, with companies looking to continuously improve sales execution as modern buyers demand more from their engagements with sellers. “By 2021, 15 percent of all sales technology spending will be applied to sales enablement technology, up from the 2017 level of 7.2 percent,” according to Gartner.

“As buyer expectations continue to mount, it’s critical for companies to stay ahead of the curve to remain competitive,” said Robert Wahbe, Highspot co-founder and CEO. “When our team created Highspot, we designed our core product architecture in a way that allows swift evolution. This enables us to take a proactive approach to innovation as we anticipate market needs and help our customers achieve next-level success.”

Download a complimentary copy of the 2018 Gartner Market Guide for Digital Content Management for Sales here.

Source: Gartner, Inc. “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa Hilbert, October 16, 2018.

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About Highspot

Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ technology integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love. With 90 percent average monthly recurring usage and global support in 125 countries, Highspot is the most trusted solution for sales enablement.

SOURCE Highspot