Moore will implement an omnichannel marketing strategy to take the Franciscan Friars of the Atonement’s fundraising program to new levels of success.

WASHINGTON, Jan. 7, 2025 /PRNewswire-PRWeb/ — Moore, a leading constituent experience management company, is pleased to be named the agency of record for the Franciscan Friars of the Atonement. Moore Edge Direct will lead the omnichannel fundraising program, employing cutting-edge data, technology and advanced marketing capabilities.

The Franciscan Friars of the Atonement will leverage the full power of Moore’s SimioCloud for end-to-end fundraising data solutions to increase donor acquisition and enhance retention strategies. In addition, Moore will oversee the organization’s overall direct mail list brokerage and list management.

“Our ministries are committed to advancing global pastoral outreach and fostering dialogue among all faiths,” Lisa Quist, chief development and mission advancement officer for the Franciscan Friars of the Atonement stated. “With Moore’s comprehensive capabilities, unmatched industry expertise, and dedication to providing innovative omnichannel solutions, we are poised to amplify the Franciscan Friars of the Atonement’s mission for unity and healing worldwide.”

For many years, the Franciscan Friars of the Atonement has been utilizing Moore for channel-specific solutions, including direct mail, digital and more. As the agency of record, Moore will integrate these channels and more to implement a plan that will streamline and elevate the organization’s fundraising program.

“Our data and technology solutions move the Franciscan Friars of the Atonement’s fundraising efforts beyond independent channels, creating a surround sound effect to reach new levels of growth,” said Ryan Katz, president of Moore Edge Direct. “It’s a privilege to work with an organization with such a noble and worthy cause.”

Gretchen Littlefield, CEO of Moore, added, “We are very excited to expand our relationship with the Franciscan Friars of the Atonement as their agency of record. They are making the right moves to position themselves for growth by moving past a channel strategy and embracing a fully integrated constituent experience solution. We look forward to collaborating with them to elevate their fundraising efforts for lasting success.”

About the Franciscan Friars of the Atonement
The Franciscan Friars of the Atonement are a Catholic religious community dedicated to bringing reconciliation and healing to a broken world by living, embracing and fostering the Franciscan spirit of “At-One-Ment”— unity with God, others and self — while seeking to promote dialogue among Christians and all people of faith. Inspired by St. Francis of Assisi, Servant of God Father Paul Wattson, SA, founded the Friars of the Atonement in 1898 to walk as brothers alongside those in need of God’s love and healing. We do this through ministries like St. Christopher’s Inn, Do Not Fear to Hope HIV/AIDS Support Group, the Holy Mountain Franciscan Retreat Center and various ecumenical centers and parish ministries throughout the world. His Eminence, Cardinal Timothy Dolan, opened Father Paul’s cause for canonization on September 22, 2015, in New York City. In this Jubilee Year of Hope as proclaimed by Pope Francis, the Franciscan Friars of the Atonement at Graymoor has been designated a pilgrimage site, offering opportunities for reconciliation and other events to strengthen and revive faith. Learn more at AtonementFriars.org.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever, Moore, 207-841-6110, mmckeever@wearemoore.com, https://wearemoore.com/

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