In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy
iCrowdNewswire
Nov 22, 2024
New York, NY – November 22, 2024 – Following a challenge brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.
At issue for the National Advertising Division (NAD) were claims that Drip Hydration’s at-home IV ketamine drips could treat serious mental health conditions and serve as an alternative to prescription medications. Ketamine is a dissociative anesthetic with hallucinogenic effects.
During the inquiry Drip Hydration permanently discontinued all challenged claims.
NAD will treat the permanently discontinued claims, for compliance purposes, as if NAD recommended that they be discontinued.
Drip Hydration declined to provide an advertiser statement.
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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
