Trusted advisor to enterprise buyers brings deep expertise in AI, Generative AI, and trends surrounding AI market adoption

NEWTON, Mass., Sept. 12, 2024 /PRNewswire-PRWeb/ — TechTarget’s Enterprise Strategy Group (ESG), a leading IT analyst, research, and strategy firm, today announced the appointment of Mark Beccue as Principal Analyst in its Data Analytics and Artificial Intelligence (AI) practice. As one of a handful of pioneering analysts with nearly a decade of focus on AI and generative AI (GenAI), Mark brings expertise in AI use cases, applications and software, and natural language AI. His expertise, research acumen, and thought leadership make him a sought-after advisor to organizations of all sizes looking to apply AI to improve process and workflow automation, data analytics and business intelligence initiatives, and employee productivity.

Mark has decades of experience in the technology realm and can easily develop and communicate market analysis for business audiences. He’s been a tech market research analyst, speaker, panel moderator, conference chair, and media resource since 2008. Prior, Mark worked for 10 years for a global telecom software company in product management, greenhouse innovation, and marketing roles. He earned a Bachelor of Science degree in Journalism from the University of Florida.

“AI technology has significant momentum as organizations seek to introduce it into various aspects of their businesses. My research agenda and advisory work will provide guidance to those looking to harness AI for business transformation and competitive advantage,” stated Mark Beccue, Enterprise Strategy Group Principal Analyst for AI.

“The powerful yet disruptive nature of AI and its numerous applications requires thoughtful navigation. Mark’s expertise and thought leadership make him a world-class addition to ESG. I am incredibly excited to welcome Mark to our team and look forward to working with him to develop a compelling research agenda and maximize value for our clients,” commented Michael Leone, Practice Director, Data Management & Analytics.

The addition of Beccue strengthens Enterprise Strategy Group’s widespread coverage of AI technologies and market trends. ESG’s recently published research reports include:

• Generative AI for Cybersecurity: An Optimistic but Uncertain Future
• Unleashing the Power of AI in Analytics and Business Intelligence
• Reinventing Backup and Recovery With AI and ML

ESG’s upcoming AI-related research includes:

• The AI Endpoint Frontier
• The Future of SecOps in an AI-Driven World
• Data Readiness for AI: Building a Trusted Data Foundation to Support AI Innovation
• And more

Learn more about Enterprise Strategy Group’s published research here.

For more information about Mark Beccue and his coverage area, follow him on LinkedIn or visit Mark’s profile page on the ESG website.

Media Contact

Garrett Mann, TechTarget, 7818015649, gmann@techtarget.com, https://www.techtarget.com/esg-global/

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SOURCE TechTarget