In this free webinar, understand how medical science liaisons (MSLs) can strategically engage with diverse stakeholders to gather valuable insights that inform medical strategy and drive development decisions. Attendees will discover how customized solutions, including artificial intelligence-driven sentiment analysis and insights reporting, can amplify MSL capabilities. The featured speakers will share innovative approaches to measuring the impact of MSL activities beyond mere task completion to the use of training and technology to empower the agility needed to support patient-powered medicine.

TORONTO, May 16, 2024 /PRNewswire-PRWeb/ — Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. Only they can share certain types of information with a growing number of medical stakeholders and provide medical insights to guide strategic development and brand decisions. Yet, can anyone be certain that this highly valuable currency is being spent wisely?

While the MSL role is expanding across all stages of pharmaceutical development and to encompass a growing number of audiences, the industry is struggling to measure the impact of MSL activities. What types of engagement work best? Where should limited resources be directed? Overall, what value does the function deliver in quantifiable terms?

Until now, this has been a guessing game. However, the race is on to develop the right key performance indicators, training, measurement tools and processes for gauging the impact of MSL teams and ultimately improving outcomes.

This webinar will unravel the challenges in quantifying MSLs’ value, explore how these teams are enhancing impact through strategic engagement, unpack new ways of measuring value beyond output and illustrate how companies can further empower MSLs with data-driven artificial intelligence (AI)/tech-enabled solutions.

Do not miss this opportunity to gain actionable strategies for maximizing the value of MSL teams and driving better outcomes in pharmaceutical development.

Join experts from Syneos Health, Angela Wlodar, MS, Senior Vice President, Medical Affairs Business Development; Mike DeGeorge, PharmD, BCMAS, Vice President, Medical Affairs, Deployment Solutions; Mayank Pandita, Director, Strategic Business Analytics, Deployment Solutions; and Celeste Mosby, Senior Vice President and General Manager, Learning Solutions, for the live webinar on Tuesday, June 4, 2024, at 12pm EDT (9am PDT).

For more information, or to register for this event, visit Medical Science Liaisons Deal in the Currency of Information: How Are You Cashing In?

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