NEW YORK, May 10, 2024 /PRNewswire/ — The global robotic lawn mower market size is estimated to grow by USD 1.07 bn from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of over 15.73%  during the forecast period. 

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Market Driver

• The development of smart cities emerges as the primary trend fueling market growth, aligning with the trajectory of urbanization and smart city initiatives.
• Urban households, especially those with lawns, are pivotal drivers of demand for advanced mowing solutions.
• These solutions are designed to cater to various lawn sizes and are equipped with features like barrier recognition systems, lawn mapping, and memory for precise mowing.
• Increasing demand for aesthetically pleasing backyards and landscaping projects underscores the importance of these features.
• Activities such as sports, garden gatherings, and outdoor cooking further emphasize the significance of well-manicured lawns.
• Robotic lawn mowers like Husqvarna’s Automower and Worx Landroid boast advanced features such as smartphone connectivity, artificial intelligence, and Bluetooth technology.
• Integration with smart home systems like Amazon Alexa and Google Assistant enhances user experience through voice control.
• The construction and tourism sectors also drive market growth by focusing on creating visually appealing outdoor spaces.
• While initial costs may be higher, the operational expenses of robotic lawn mowers are offset by their battery-powered systems and advanced features.
• The 20V voltage segment and small- to medium-sized lawn areas are particularly relevant to this market, while large-sized lawn areas may require multiple robotic mowers for effective coverage.

Market Challenges

• Market growth may face obstacles due to the availability of alternatives despite traditional lawn mowers being present.
• The market is buoyed by urbanization and the increasing ownership of lawns among households.
• Robotic lawn mowers offer advanced features like precision mowing facilitated by barrier recognition systems, lawn mapping, and memory.
• Advanced technologies like artificial intelligence and Bluetooth enable smartphone control of mowers.
• Leading brands like Husqvarna’s Automower and Worx Landroid integrate with smart home systems for enhanced user experience and voice control.
• Companies prioritize enhancing features such as battery life and efficiency in robotic lawn mowers.
• Makita U-series battery-powered system, with 20V voltage, caters to small-sized lawn areas.
• Husqvarna Connect and the Landroid App are suitable for households with medium-sized lawn areas, supporting landscaping projects and outdoor activities.
• Autonomous products benefit the construction and tourism sectors in landscaping endeavors.
• Despite higher initial costs, the operational efficiency and aesthetic appeal of robotic lawn mowers justify their investment for households and commercial properties with various lawn sizes.

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Segment Overview 

This robotic lawn mower market report extensively covers market segmentation by

1. End-user 
• 1.1 Residential
• 1.2 Commercial
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 Europe
• 3.2 North America
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Residential- 

• The residential segment market share saw a gradual increase, rising from USD 325.27 million in 2017 and continuing to grow through 2021.
• Growth is evident in the urban residential sector, driven by households’ preference for grass lawns to enhance aesthetics and promote fresh air circulation.
• Companies like Mammotion are expanding their product offerings to meet the needs of homeowners with expansive properties.
• The Luba Robotic Lawn Mower, introduced in June 2022, utilizes advanced features such as barrier recognition systems, lawn mapping, and memory for precise mowing.
• Increasing urbanization fuels demand for autonomous lawn care products like Husqvarna’s Automower and Worx Landroid mowers, controllable via smartphone apps like Husqvarna Connect and Landroid App.
• Factors such as backyard aesthetics, landscaping projects, garden gatherings, and outdoor cooking are pivotal in driving market growth.
• Advanced functionalities including artificial intelligence, Bluetooth technology, and smart home integration with Amazon Alexa and Google Assistant enhance user experience.
• The market caters to lawns of varying sizes, from small to large, with battery-powered systems dominating the 20V voltage segment.
• Growth is further propelled by the construction and tourism sectors’ increasing demand for landscaping projects.

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Research Analysis

In the contemporary landscape of lawn maintenance and home gardening, novel technologies have emerged as game-changers. Robotic lawn mowers, a prime example, have gained significant traction in households worldwide. These intelligent machines employ artificial intelligence and precision mowing techniques to optimize lawn care, even on uneven terrains. Urbanization and the development of smart cities have further fueled their popularity. Robotic lawn mowers offer numerous advantages, including labor cost savings, visual appeal enhancement, and integration with smartphone applications and Bluetooth technologies. Their automation and remote-controlled capabilities cater to the demands of modern households. Moreover, the integration of lawn mapping and organic product compatibility adds to their appeal in the tourism sectors. The market for robotic lawn mowers continues to expand, driven by advancements in AI and the growing preference for eco-friendly, smart tools.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• End-user
• Residential
• Commercial
• Distribution Channel
• Offline
• Online
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio