Using Proprietary Technology, Indigo Will More Accurately Price Risk for Physicians and Expeditiously Serve Brokers

NASHVILLE, Tenn., Oct. 24, 2023 /PRNewswire/ — Indigo has launched its new medical professional liability insurance platform, utilizing artificial intelligence to revolutionize this once conventional industry. Indigo’s platform disrupts the traditional market by leveraging new data and advanced technology to offer customized pricing for physicians and a streamlined experience for brokers. Indigo policies will carry an A- (Excellent) rating by AM Best by qualifying as a member of Concert Insurance Group’s rating unit and will provide robust coverage, including physician-centric defense.

Indigo was launched by leading healthcare and technology investment firms, Rubicon Founders and Oak HC/FT, with additional funding from Optum Ventures and other strategic investors.

“It’s time to rethink medical professional liability,” said Jared Kaplan, Indigo’s Co-founder and CEO. “We’re excited to partner with AMA Insurance, select premier brokers and an impressive team of executives, advisors, and investors who are passionate about modernizing this industry. With a team that blends exceptional talent from both medical malpractice and financial technology industries, we have created the best product available for physicians and brokers.”

Indigo’s proprietary technology customizes pricing to ensure physicians only pay in line with their true risk profile. The company also vastly improves brokers’ win rate through real-time quoting and binding.

“Throughout my career in medical professional liability insurance, I knew there had to be a better way to underwrite and price physician coverage. Until recently, the data, analytical software and computing power just weren’t available. Now, Indigo has brought together the people and technology to make it happen and I believe it will change the industry,” said Howard Friedman, former President of Healthcare Professional Liability at ProAssurance, and board member of Indigo.

AMA Insurance Agency, Inc., a subsidiary of the American Medical Association, is now working exclusively with Indigo to bring this innovative medical malpractice insurance solution to physicians. This important relationship will quickly and exponentially increase the number of physicians that Indigo will reach with its new platform.

“AMA Insurance is uniquely positioned to partner with Indigo, and we’re thrilled to introduce this new program to physicians,” said Pam Moy, President, AMA Insurance. “Physicians deserve access to best-in-class technology that better identifies risk and rewards them with more customized pricing.”

With its innovative technology, expert team, and strategic partners, Indigo is poised to transform the medical professional liability industry. Medical professionals looking for a faster, more efficient, and a more customized insurance experience can visit www.getindigo.com to learn more about Indigo’s product, which is available through AMA Insurance and highly curated broker partners.

About Indigo

Indigo utilizes artificial intelligence to offer medical professional liability insurance to physicians and medical groups. Indigo’s underwriting process is data-driven and offers physicians and groups rapid quoting and tailored pricing. The company’s technology-enabled efficiencies provide ease of doing business for all parties involved, making the insurance process more convenient. Indigo’s defense team works diligently to protect physicians, allowing them to focus on their work with peace of mind.

About Rubicon Founders

Rubicon Founders is an entrepreneurial healthcare investment firm focused on building and growing transformational companies. Located in Nashville, Tennessee, Rubicon brings together a core team of investment, operating, and technology professionals who work to put patients and doctors first. Rubicon invests and partners to build meaningful businesses that create enduring value by transforming the way people receive care.

Indigo was founded by Matt Kim and John FitzSimons of Rubicon Founders.

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SOURCE Indigo