Clickstream Analytics Market worth USD 1.3 Billion, growing at a 11% CAGR by 2030 – Report by Market Research Future (MRFR)
Research Reports
Aug 25, 2023
Market Overview:
As per an extensive research study conducted by Market Research Future (MRFR), titled “Forecast 2030: Clickstream Analytics Market Analysis by Type, Applications, and End-User,” it is anticipated that the clickstream analytics market will experience significant growth between 2021 and 2030. This growth is projected to occur at a robust compound annual growth rate (CAGR) of roughly 11%, culminating in an estimated market value of approximately USD 1.3 Billion by the conclusion of 2030.
Key Players:
- Oracle Corporation (US)
- Splunk (US)
- Talend (US)
- Adobe Systems (US)
- Verto Analytics (Finland)
- SAP SE (Germany)
- AT Internet (US)
- Google (US)
- IBM Corporation (US)
- Webtrends Corporation (US)
- Vlocity Inc (US)
- Connexity (US)
- Hewlett Packard Enterprise (US),
- Jumpshot (US)
- Microsoft Corporation (US).
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Scope of the Report – Clickstream Analytics Market:
|
Report Metrics |
Details |
|
Market Size by 2030 |
USD 1.3 Billion |
|
CAGR during 2021-2030 |
11% |
|
Base Year |
2020 |
|
Forecast |
2021-2030 |
Market Segmentation
The global clickstream analytics market is bifurcated based on end user, applications, and type.
By type, software will lead the market over the forecast period.
By application, customer analysis will domineer the market over the forecast period.
By end user, retail will spearhead the market over the forecast period.
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Drivers
Increasing Adoption in Social Media to Boost Market Growth
The demand for clickstream analytics is growing rapidly as a result of the rise in illusive clickstream data brought on by diverse platforms like Facebook, Twitter, Snapchat, & Google. By processing, cleaning, & translating raw data into a useful structure, clickstream analytics may refine data and make it easier and more accurate to analyze. Key social media players like Facebook and Google have adopted clickstream analytics as a result of this capability.
Opportunities
Increasing Use of Mobile Technology to offer Robust Opportunities
The widespread use of mobile devices, which produce enormous amounts of data of various kinds, is anticipated to propel market expansion. This can be attributable to mobile technology, which offers detailed insights into consumer behavior through its online activities. Also, people all over the world are increasingly utilizing smartphones because of their convenience, which is one of the elements supporting the expansion of the market for clickstream analytics.
COVID-19 Analysis
The global lockdown during the COVID-19 pandemic did not disrupt the IT and communications sectors, allowing clickstream utilization to remain steadfast. Clickstream, a set of methods facilitating data analysis and collection for visually compelling outcomes, found primary application within the IT and telecommunications industries, where it was extensively employed during the pandemic. With people confined to their homes, internet usage saw a significant surge, leading many e-commerce companies to depend on clickstream analytics to capitalize on this uptick in online activity. It was a vital tool for assessing customer sentiment and formulating strategic, long-term plans during this period.
Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) Clickstream Analytics Market– https://www.marketresearchfuture.com/reports/clickstream-analytics-market-3113
Regional Analysis
APAC to Lead Clickstream Analytics Market
Asia Pacific has emerged as a pivotal player in the dynamic retail landscape, thanks to the surge in e-commerce startups. Leading the e-commerce market in China is Alibaba, which recently unveiled a pop-up store in Australia, emblematic of the “phygital” trend, fusing digital enhancements with offline experiences. Clickstream analytics plays a pivotal role in assessing the success of such ventures. The Asia Pacific (APAC) region is remarkably diverse, boasting a rich tapestry of cultures, traditions, languages, and a highly sophisticated digital ecosystem. To effectively tailor their marketing strategies, brands must navigate and comprehend these variations. Clickstream technologies come into play here, aiding brands in tailoring their services to each individual customer by evaluating consumer behavior.
Prognostications place the APAC market at the forefront of global industry growth. This ascent is closely tied to government initiatives spanning the APAC nations, including China and India, encompassing the development of smart cities and the increasing adoption of smart technology and e-commerce. In contrast, the Asia-Pacific region is poised for substantial expansion during the forecast period, bolstered by the accelerated adoption of e-commerce, smart technology, and an array of government-backed projects, such as the establishment of smart cities across APAC nations. Given the surge in investments in big data technology on the horizon, the market is expected to advance rapidly in the near future.
North America to Have Admirable Growth in Clickstream Analytics Market
North America is poised to maintain a strong position in the market due to its consistent adoption of emerging technology. This growth is fueled by robust investments in research and development across various industries, as well as the presence of numerous service providers. The region’s market is thriving thanks to increasing investments in e-commerce and digital payments. North America stands out for its rapid adoption of advanced technologies like cloud computing, the internet of things, big data, artificial intelligence, and machine learning. It serves as a hub for major industry players introducing new products. Additionally, the region’s dominance in clickstream analytics is bolstered by the presence of leading firms and their substantial investments in R&D.
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