Video Processing Platform Market: Rising Demand for Video Content Drives Growth
May 26, 2023
Market Research Future Insights
According to MRFR analysis, the global Video Processing Platform Market is expected to register a CAGR of ~ 17.2% from 2021 to 2030 and hold a value of over ~USD 15.01 billion by 2030.
A Video Processing Platform (VPP) is a kind of software that combines ultra-high-density transcoding, encryption, efficient IP conversion, Adaptive bitrate packaging, and streaming into a virtualized or modular solution, subsequent in a cost-effective and highly flexible way to offer today’s consumers with innovative live-to-VoD multi-screen and live streaming services that assistance ensure loyalty and satisfaction. However, high video content piracy and video copying along with high software and hardware cost related to the Video Processing Platform Market are major factors hindering the market growth. Nevertheless, Video Processing Platform Market has growth prospects, education sector and IT jobs can become fully dependent on this software owing to the ease that they deliver which means that a large chunk of the working population and youth will be linked with it in some way or the other.
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North America accounted for the major revenue share of 37.24% in 2020. The promising growth of the region is likely to stay in near future with the introduction of advanced 5G network technology, making online video platforms much more rapidly and more agile. Moreover, a growing number of U.S. enterprises are using online video platforms to promote their products and services as a way of refining their brand identity.
The European region thought the second-largest market share and is anticipated to witness steady growth, thanks to the extensive coverage of high-speed internet in the region.
Asia Pacific is anticipated to demonstrate growth at the highest CAGR over the estimated period. The regional market is projected to benefit from the rising scope of video-on-demand and live-streaming videos over online video platforms in the media & entertainment area as the penetration of the internet continues to upsurge across the region.
The global Video Processing Platform Market has been segmented into vehicle components, applications, content type, end-user, and verticals
Based on the Component: The global Video Processing Platform Market has been segmented into Hardware, Platform, and Services.
Based on the Application: The global Video Processing Platform Market has been segmented into Video Upload and Ingestion, Dynamic Ad Insertion, Video Transcoding and Processing, Video Hosting, Content Rendering, and Others.
Based on the Content-Type: The global Video Processing Platform Market has been segmented into Real-Time/Live, and On-Demand.
Based on the End User: The global Video Processing Platform Market has been segmented into TV Broadcasters, Network Operators, and Content Providers.
Based on verticals: The global Video Processing Platform Market has been segmented into BFSI, Manufacturing, Healthcare and Lifesciences, IT and Telecommunications, Government, Education, Retail and Consumer Goods, Media and Entertainment, and Others.
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Some of the key market players are NVIDIA, Pixel Power, Qumu, InPixal, Amagi, Apriorit, MediaMelon, Mux, Base Media Cloud, M2A Media, BlazeClan Technologies, JW Player, SSIMWAVE, Lightcast.com, Akamai, Imagine Communications, MediaKind, Kaltura, ATEME, Synamedia, SeaChange, Vantrix, and Beamr
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