Electric Toothbrush Market is driven by increasing awareness of oral hygiene and the benefits of electric toothbrushes with a healthy CAGR of 8.24% during the forecast period of 2022 to 2030
Research Reports
May 10, 2023
Electric Toothbrush Market Insights
According to MRFR analysis, the global Electric Toothbrush Market is expected to register a CAGR of 8.24% from 2022 to 2030 and hold a value of over USD 7519.6 Million by 2030.
The electric toothbrush market refers to the industry that involves the production, marketing, and sale of electric-powered toothbrushes. Electric toothbrushes are designed to provide a more effective and efficient way of brushing teeth compared to traditional manual toothbrushes. They typically feature oscillating or rotating brush heads, timers, and pressure sensors to ensure users brush for the recommended two minutes and apply the right amount of pressure.
The market is driven by several factors, including increasing awareness of oral hygiene and the benefits of electric toothbrushes, advancements in technology, and rising disposable income. Additionally, the COVID-19 pandemic has led to an increased focus on personal hygiene and oral health, further driving the demand for electric toothbrushes.
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Regional Analysis
The North American electric toothbrush market is the largest in the world, with the United States being the dominant market. The region is characterized by high disposable income and a growing awareness of the importance of oral hygiene. The market is dominated by established players such as Philips Sonicare, Oral-B, and Waterpik.
Europe is a significant market for electric toothbrushes, with countries such as the United Kingdom, Germany, France, and Italy being major consumers. The market is driven by the high prevalence of dental problems and a growing preference for premium products. The region is dominated by established players such as Philips Sonicare and Oral-B, with emerging players also gaining traction.
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The Asia-Pacific electric toothbrush market is the fastest-growing in the world, driven by rising disposable income, a growing awareness of oral hygiene, and the increasing adoption of Western lifestyle habits. China is the largest market in the region, with other significant markets including Japan, South Korea, and Australia. The market is dominated by established players such as Philips Sonicare, Oral-B, and Colgate-Palmolive, with local players also gaining market share.
Market Segmentation
The Global Electric Toothbrush market has been segmented into Product Type and End-user.
Based on the Product Type, the market has been segmented into Rechargeable and Battery
Based on the End-user, the market has been segmented into Adults and Children.
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Key Players
Some of the key market players are Colgate Palmolive Co., FOREO, Mouth Watchers, Church and Dwight, JSB Healthcare, Panasonic, and Oral – B.
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