Alphathena won Best in Show at the 2023 Morningstar Investment Conference Fintech Showcase for its direct indexing and personalized investing platform for RIAs. The platform leverages AI and automation to power customized direct indexing, automated tax-loss harvesting, and lifecycle management solutions for RIAs and Wealthtech platforms.

CHICAGO, May 9, 2023 /PRNewswire-PRWeb/ — Alphathena, a direct indexing and personalized investing platform for RIAs, took home the Best in Show award during the Fintech Showcase at the 2023 Morningstar Investment Conference.

The Morningstar Investment Conference, held April 25-28 in Chicago, Ill., brought together 25 fintech startups from across the world to present how their solutions would benefit consumers, investors, and financial professionals. The conference’s key themes this year focused on how personalization, direct indexing, and artificial intelligence are poised to transform firm growth and client experiences within wealth management as the Great Wealth Transfer takes effect.

“Of all the initiatives we put in place to support and empower emerging financial technology companies, the Fintech Showcase at the Morningstar Investment Conference is the most exciting. We come across amazing novel business models and technology stacks poised to change the rules of engagement in our industry,” said Lawrence Johnson, Head of Emerging Fintech at Morningstar. “Alphathena, with its elegant platform and powerful engine, is an example of a growing field of innovators that have learned to harness frontier technologies to deliver better outcomes for investors.”

An exceptionally strong lineup of Fintech startups presented their companies at the showcase this year, but Alphathena’s robust advisory platform stood out from the rest. “I was impressed with Alphathena’s innovative approach and its potential to disrupt the industry. The team demonstrated a strong value proposition and are well positioned to make a mark in the Direct Indexing and Personalization space,– said Gozde Ozdemir, VP of Business Development at Morningstar and one of the judges in the Showcase.

With the ability to customize portfolios across 1,000+ ETFs and 100+ factors including ESG, and to optimize for performance and benchmark tracking, Alphathena is building a solution to power the entire personalization and direct indexing lifecycle. The platform further equips advisors with time-saving tools like an AI-enhanced workflow that leverages natural language processing to create personalized portfolios at scale.

“It was an honor to participate in this year’s Fintech Showcase, and winning Best in Show gives us a clear indicator that the advisory industry is ready for this type of innovation,” said Mohan Naidu, founder and CEO of Alphathena.

“Changing investor preferences and the ongoing generational wealth transfer are driving a profound shift in assets away from traditional ETFs to personalized direct indexes. One study by Cerulli Research estimates that $825 Billion of passive assets are expected to move into direct indexed portfolios by 2026,” added Tushad Driver, co-founder and CTO of Alphathena. “We believe our platform positions advisors at the forefront of these trends and allows them to better serve the increasingly complex needs of today’s investors.”

For more information about Alphathena and to schedule a demo, visit www.alphathena.com

About Alphathena

Alphathena is an AI-enhanced SaaS platform for Personalization and Direct Indexing, built for RIAs, Wealth Managers and Fintech platforms. It offers customization, direct indexing, automated tax-loss harvesting, optimized allocations, rules-based rebalancing, portfolio transition tools, and much more, available via Web solutions and open API for WealthTech partners to integrate natively into their workflow. Founded in 2020 by a team with deep expertise in the financial services and technology sectors, Alphathena’s solutions fuel growth for the most forward-thinking financial advisory firms and Fintech platforms in the world.

Pull Quote

Alphathena, Winner of the Morningstar Fintech Showcase 2023, with its elegant platform and powerful engine is an example of a growing field of innovators that have learned to harness frontier technologies to deliver better outcomes for investors.

Media Contact

Mohan Naidu, Alphathena, 1 (872) 877-0070, info@alphathena.com, www.alphathena.com

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SOURCE Alphathena