Database Management Platform Market is Projected to Hit USD 158.57 Billion at a healthy CAGR of 11.53% by 2030 – Report by Market Research Future (MRFR)
Research Reports
Apr 14, 2023
Market Research Future Insights
According to MRFR analysis, the Database Management Platform Market is expected to register a CAGR of~11.53% from 2020 to 2030 and hold a value of over USD 158.57 billion by 2030.
The Database Management Platform Market refers to the market for software platforms that provide these services. This market includes both cloud-based and on-premise solutions, and it is driven by the growing need for businesses to better understand their customers and create more personalized marketing experiences. The market includes various players, including large tech companies and start-ups, and is expected to continue to grow as more companies recognize the importance of data-driven marketing strategies.
The COVID-19 pandemic had a significant impact on the Database Management Platform Market. On one hand, the pandemic has accelerated the adoption of digital technologies, including data management and analysis tools, as more businesses shift towards online operations and e-commerce.
On the other hand, the pandemic has also led to economic uncertainty and budget cuts for many businesses. As a result, some companies have had to delay or scale back their investments in database management platforms and other marketing technologies.
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Key Players
Some of the key market players are:
- Adobe Systems Inc (U.S.)
- Oracle Corporation (U.S.)
- KBM Group LLC (U.S.)
- Rocket Fuel
- Inc (U.S.)
- Lotame Solutions Inc (U.S.)
- Krux Digital Inc (U.S.)
- Turn Inc (U.S.)
- Neustar
- Inc (U.S.)
- SAP SE (Germany)
Database Management Platform Market Report Scope:
|
Parameter |
Details |
|
Revenue Forecast in 2030: |
USD 158.57 Billion |
|
Growth Rate: |
CAGR of 11.53% % from 2020 to 2030 |
|
Forecast Period: |
2020 -2030 |
|
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
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Regional Analysis
North America is currently the largest region in terms of market share.
North America is home to many of the world’s leading technology companies, and it has a highly developed digital ecosystem that includes advanced data analytics and management tools. In addition, many North American businesses have been early adopters of digital marketing strategies, which has driven demand for database management platforms.
The Asia Pacific region is also a rapidly growing market for database management platforms, as businesses in the region increasingly adopt digital technologies and seek to leverage data to improve customer engagement and drive growth. In particular, China and India are expected to be major growth drivers for the market in the coming years.
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Market Segmentation
The Database Management Platform Market has been segmented into data type and end-user.
Based on the data type, the market has been segmented into first party data, second party data and third-party data.
Based on the end-user, the market has been segmented into AD agencies and marketers and publishers.
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