NEW YORK, April 7, 2023 /PRNewswire/ — The digital english language learning market is estimated to grow by USD 14.37 billion from 2021 to 2026 progressing at a CAGR of 16.78% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by adoption of English as a global language. English is spoken by 20% of the global population and is an official language in 39 countries around the globe and a co-official language in 34 countries. English is the common medium of instruction in multiple countries, even in the ones that have not declared it as their official language. Additionally, admission to internationally acclaimed universities requires basic proficiency in English. Numerous multinationals such as Airbus, Daimler-Chrysler, Renault, and Samsung have also adopted English as their official business language. Moreover, proficiency in language aids in smooth cross-border business communication. Hence, such factors contribute to the growth of the global market. Here is an exclusive report about market scenarios with forecast period (2022-2026). Download a Sample Report!

The report on the digital English language learning market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. 

The digital English language learning market covers the following areas:

Digital English Language Learning Market Sizing
Digital English Language Learning Market Forecast
Digital English Language Learning Market Analysis

Digital English Language Learning Market 2022-2026 – Market Dynamics

Emerging Trends

• The growing use of artificial intelligence and chatbots is one of the key market trends in the market. 
• Artificial intelligence helps in assimilating data from multiple sources and producing content, which is customized for students. 
• Therefore, the incorporation of artificial intelligence has revolutionized digital teaching methods and digital language learning solutions. For instance, in August 2019, Google launched an English Language Speech Assistant (ELSA), an artificial intelligence application, to improve English speaking skills in India. It uses speech recognition technology to help English learners with their pronunciation.
• Furthermore, chatbots will aid in facilitating a conversation with a student via artificial intelligence and their use facilitates interactive learning, which will further support market growth during the forecast period.

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Key Challenges

• Innovations in the wearable devices market are hindering the English language learning market growth.
• Due to the increased sale of smartwatches and wristbands, smart footwear, jewelry, and wearable cameras, the global wearable devices market has witnessed rapid growth. 
• Product innovations in the market lead to the development of language translation and interpretation devices. These devices are known as hearables. They are in-ear devices that facilitate the instant translation of languages.
• For instance, Waverly Labs has launched the Pilot speech translator, which eases communication between two persons who speak different languages. 
• Hence, the introduction of hearables and potential innovations in the global wearable devices market may hinder the growth of the global market.

Digital English Language Learning Market 2022-2026: Market Segmentation

The digital english language learning market analysis includes end-user (non-academic learners, academic learners), deployment (on-premise, cloud-based), and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

• The market share growth by the non-academic learners segment will be significant for the growth of the digital english language learning market during the forecast period. The extensive use of English for corporate communication and international business operations contributes to the high demand for digital learning courses. The adoption of IELTS and TOEFL as benchmarks of language proficiency by multiple organizations further enhances the demand for digital English language learning courses among non-academic learners. Moreover, technological advances in developed nations have contributed to the adoption of self-paced learning among employees. Companies are building central libraries of multiple courses, which can be easily accessed via mobile phones and tablets. Hence, technological advances will drive the growth of the segment during the forecast period.

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Companies Mentioned

• Benesse Holdings Inc.
• Cambridge University Press
• Cengage Learning Holdings II Inc.
• Chegg Inc.
• digital publishing AG
• EF Education First Ltd.
• ELSA Co. Ltd.
• Houghton Mifflin Harcourt Co.
• inlingua International Ltd.
• IXL Learning Inc.
• John Wiley and Sons Inc.
• New Oriental Education and Technology Group Inc.
• Oxford University Press
• Pearson Plc
• Sanako Oy
• Transparent Language Inc.
• Voxy Inc.
• WordDive Ltd.

Vendor Offerings:

• Cambridge University Press – The company offers a digital English language learning platform for academic, business, professional, and vocational English.
• Cengage Learning Holdings II Inc. – The company offers digital English language learning through National Geographic Learning.
• EF Education First Ltd. – The company offers a digital English language learning platform through its brand EF English Live.

What are the key data covered in this Digital English Language Learning Market report? 

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the digital English language learning market between 2022 and 2026
• Precise estimation of the size of the digital English language learning market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the digital English language learning market across North America, Europe, Asia, and Rest of World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the digital English language learning market vendors

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis – Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments
• Exhibit 25: Chart on End-user – Market share 2021-2026 (%)
• Exhibit 26: Data Table on End-user – Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 5.3 Non-academic learners – Market size and forecast 2021-2026 
• Exhibit 29: Chart on Non-academic learners – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Non-academic learners – Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Non-academic learners – Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Non-academic learners – Year-over-year growth 2021-2026 (%)

• 5.4 Academic learners – Market size and forecast 2021-2026 
• Exhibit 33: Chart on Academic learners – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Academic learners – Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Academic learners – Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Academic learners – Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by End-user 
• Exhibit 37: Market opportunity by End-user ($ million)

6 Market Segmentation by Deployment

• 6.1 Market segments
• Exhibit 38: Chart on Deployment – Market share 2021-2026 (%)
• Exhibit 39: Data Table on Deployment – Market share 2021-2026 (%)

• 6.2 Comparison by Deployment 
• Exhibit 40: Chart on Comparison by Deployment
• Exhibit 41: Data Table on Comparison by Deployment

• 6.3 On-premise – Market size and forecast 2021-2026 
• Exhibit 42: Chart on On-premise – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on On-premise – Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on On-premise – Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on On-premise – Year-over-year growth 2021-2026 (%)

• 6.4 Cloud-based – Market size and forecast 2021-2026 
• Exhibit 46: Chart on Cloud-based – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Cloud-based – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Cloud-based – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Cloud-based – Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Deployment 
• Exhibit 50: Market opportunity by Deployment ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 52: Chart on Market share by geography 2021-2026 (%)
• Exhibit 53: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 54: Chart on Geographic comparison
• Exhibit 55: Data Table on Geographic comparison

• 8.3 APAC – Market size and forecast 2021-2026 
• Exhibit 56: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 57: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 58: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 59: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 8.4 Europe – Market size and forecast 2021-2026 
• Exhibit 60: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 61: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 62: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 63: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 8.5 North America – Market size and forecast 2021-2026 
• Exhibit 64: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 8.6 South America – Market size and forecast 2021-2026 
• Exhibit 68: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 72: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 8.8 China – Market size and forecast 2021-2026 
• Exhibit 76: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on China – Year-over-year growth 2021-2026 (%)

• 8.9 US – Market size and forecast 2021-2026 
• Exhibit 80: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on US – Year-over-year growth 2021-2026 (%)

• 8.10 UK – Market size and forecast 2021-2026 
• Exhibit 84: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 8.11 India – Market size and forecast 2021-2026 
• Exhibit 88: Chart on India – Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on India – Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on India – Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on India – Year-over-year growth 2021-2026 (%)

• 8.12 Germany – Market size and forecast 2021-2026 
• Exhibit 92: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 96: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 97: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 98: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 99: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 100: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 101: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 102: Matrix on vendor position and classification

• 11.3 Cambridge University Press 
• Exhibit 103: Cambridge University Press – Overview
• Exhibit 104: Cambridge University Press – Product / Service
• Exhibit 105: Cambridge University Press – Key offerings

• 11.4 Cengage Learning Holdings II Inc. 
• Exhibit 106: Cengage Learning Holdings II Inc. – Overview
• Exhibit 107: Cengage Learning Holdings II Inc. – Business segments
• Exhibit 108: Cengage Learning Holdings II Inc. – Key offerings
• Exhibit 109: Cengage Learning Holdings II Inc. – Segment focus

• 11.5 EF Education First Ltd. 
• Exhibit 110: EF Education First Ltd. – Overview
• Exhibit 111: EF Education First Ltd. – Product / Service
• Exhibit 112: EF Education First Ltd. – Key offerings

• 11.6 Houghton Mifflin Harcourt Co. 
• Exhibit 113: Houghton Mifflin Harcourt Co. – Overview
• Exhibit 114: Houghton Mifflin Harcourt Co. – Business segments
• Exhibit 115: Houghton Mifflin Harcourt Co. – Key offerings
• Exhibit 116: Houghton Mifflin Harcourt Co. – Segment focus

• 11.7 IXL Learning Inc.
• Exhibit 117: IXL Learning Inc. – Overview
• Exhibit 118: IXL Learning Inc. – Product / Service
• Exhibit 119: IXL Learning Inc. – Key offerings

• 11.8 John Wiley and Sons Inc. 
• Exhibit 120: John Wiley and Sons Inc. – Overview
• Exhibit 121: John Wiley and Sons Inc. – Business segments
• Exhibit 122: John Wiley and Sons Inc. – Key offerings
• Exhibit 123: John Wiley and Sons Inc. – Segment focus

• 11.9 New Oriental Education and Technology Group Inc. 
• Exhibit 124: New Oriental Education and Technology Group Inc. – Overview
• Exhibit 125: New Oriental Education and Technology Group Inc. – Business segments
• Exhibit 126: New Oriental Education and Technology Group Inc. – Key offerings
• Exhibit 127: New Oriental Education and Technology Group Inc. – Segment focus

• 11.10 Oxford University Press 
• Exhibit 128: Oxford University Press – Overview
• Exhibit 129: Oxford University Press – Business segments
• Exhibit 130: Oxford University Press – Key offerings
• Exhibit 131: Oxford University Press – Segment focus

• 11.11 Pearson Plc
• Exhibit 132: Pearson Plc – Overview
• Exhibit 133: Pearson Plc – Business segments
• Exhibit 134: Pearson Plc – Key offerings
• Exhibit 135: Pearson Plc – Segment focus

• 11.12 Sanako Oy
• Exhibit 136: Sanako Oy – Overview
• Exhibit 137: Sanako Oy – Product / Service
• Exhibit 138: Sanako Oy – Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 139: Inclusions checklist
• Exhibit 140: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 141: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 142: Research methodology
• Exhibit 143: Validation techniques employed for market sizing
• Exhibit 144: Information sources

• 12.5 List of abbreviations 
• Exhibit 145: List of abbreviations 

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