Else Nutrition Surpasses 11,000 Stores in North America

• Else is now a national brand tripling the North American store count, with over 11,000 doors and 25,000 points of distribution.

VANCOUVER, BC, March 9, 2023 – ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Else” or the “Company”), a leading producer of innovative plant-based baby, toddler, and children’s nutrition, announces that its products are now listed in over 11,000 retail stores in North America. Else expects that all of these stores will be selling by Q2 2023. The Company began 2022 with roughly 1,200 retail locations and successfully grew that base by about 10X.

Hamutal Yitzhak, CEO of Else Nutrition commented, “We are very pleased with the strong retail channel growth we achieved in North America, which surpassed our expectations by a great margin in both pace and scope. We have already become a national brand, trusted by leading retailers, and we expect this trend to continue to grow in the future.

Else began 2022 with roughly 1,200 natural food stores, most of which carried only one SKU; Else Toddler Organic product. At the time, Sprouts Farmers Market was the most prominent retail chain offering Else’s products. One year later, we are proud to announce that we are now listed in over 11,000 stores, and our points of distribution grew from a few thousand to more than 25,000.

Our growth in US mass retailer, drug stores, grocery, and specialty channels demonstrate Else’s growing brand equity and strong consumer demand. We also began our entry into Canada  a few months ago with London Drugs and quickly grew to more than 2,000 doors with Metro Ontario and other national grocery and drug retailers soon to be announced.”

For more information, visit: www.elsenutrition.com or follow Else Nutrition on LinkedIn

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit. The parent company, Else Nutrition Holdings Inc., is a publicly traded company, listed on the Toronto Stock Exchange under the trading symbol BABY and is quoted on the US OTCQX Market under the trading symbol BABYF and the Frankfurt Stock Exchange under the symbol 0YL. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth. Else became the #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category. It won the ‘Best Dairy Alternative’ Award 2021 at World Plant-Based Expo and was a Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category. During September 2022 Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon.

Investor Relations Contact:

RBMG – RB Milestone Group LLC
Trevor Brucato, Managing Director
E: Baby@rbmilestone.com
www.rbmilestone.com

Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

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