Internet Protocol Television (IPTV) Market Projected to Hit USD 194.21 Billion by 2030 at a CAGR of 18.96% – Report by Market Research Future (MRFR)

Growing Live TV Streaming & Video on Demand (VOD) Platforms Drive IPTV Market 

According to a comprehensive research report by Market Research Future (MRFR), “Internet Protocol Television (IPTV) Market Analysis by Subscription Type (Subscription-Based, Subscription Fee), By Model (Live, On-Demand) and By Region (North America, Europe, Asia Pacific, Rest of the World) – Forecast to 2030” valuation is poised to reach USD 194.21 Billion by 2030, registering 18.96% CAGR throughout the forecast period (2020–2030). 

Internet Protocol Television (IPTV) Market Overview

The global internet protocol television market is growing at a rapid pace. Huge developments in the telecom industry due to the increasing deployment of 5G and LTE networks drive the market growth. Advances in wireless communications equipment, which includes TV and line-based communication equipment, boost the market size.

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Internet Protocol Television (IPTV) Market Report Scope: 

The Internet Protocol Television (IPTV) is the technology that allows users to stream TV channels using the Internet and television broadcasts transferring audio-video streams. Though streaming is often managed via user datagram protocol (UDP), IPTV, the TCP / IP protocol, is used to scale up transmissions and optimize the performance of the multimedia stream even during congested networks/ unstable mobile networks connections.

In addition to transmitting a number of TV channels, IPTV provides services such as video on demand, near video on demand, time-shifted TV, TV on demand (TVoD), live television, and others. IPTV deployments and network security ensure a professional experience, creating a stimulating business environment for content providers and advertisers alike. Internet Protocol TV either uses the public internet, private local area networks, or wide area networks (WANs)

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Internet Protocol Television (IPTV) Market Regional Analysis 

North America dominates the global internet protocol television market. The strong growth in OTT platforms and telecom networks, alongside the rise in video streaming, increases the region’s market shares. The government focus on developing LTE and 5G technologies, drive the regional market growth. The US, Canada, and Mexico are key IPTV markets in the Regions. Among these, the US is the dominating IPTV market in North America.

5G has provided significant opportunities for internet protocol television providers in the US, benefitting many software, hardware, and semiconductor companies. Developments in telecom infrastructures enhanced wireless telecom networks, and the growing development of LTE technologies are major propellers for the internet protocol television market in Canada. The North American IPTV market is projected to maintain its dominance throughout the assessment period.

Internet Protocol Television (IPTV) Market Segments

The internet protocol television market is segmented into subscription types, models, and regions. The subscription type segment is sub-segmented into subscription-based and subscription-free. The model segment is sub-segmented into live and on-demand. The region segment comprises the MEA Asia Pacific, Americas, Europe, and rest-of-the-world.

Industry Trends

The internet protocol television market has been growing continually, witnessing the spurring rise in IPTV subscribers over the past few years. The total number of IPTV subscribers worldwide has already crossed the 160 MN mark. Also, the increase in satellite platforms that feed channels to the headends for distribution across the fixed broadband infrastructure supports the market growth.

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Also, the rising IPTV networks in countries such as Great Britain, the US, Canada, the UK, France, Belgium, Germany, Sweden, Russia, China, and India create substantial market opportunities. Moreover, the growing numbers of IPTV providers worldwide influence the growth of the market. The growing preference for IPTV usage, popularity of OTT, and rise in SVOD as services are key market trends.

Dominant Key Players on Internet Protocol Television (IPTV) Market Covered are:

•  AT&T Inc.
•  Akamai Technologies
•  Ericsson AB
•  Sterlitetech Tripleplay Services Ltd.
•  Huawei Technologies Co. Ltd.
•  Cisco Systems Inc.
•  ARRIS International Plc.
•  Moftak Solutions
•  Verizon

IPTV is a secured and reliable model for streaming entertainment video, live streams, and related services across an IP data network. Encoded streams, broadcast TV, VOD, and interactive TV services are securely delivered across a network, using the IP protocol to transmit the audio, video, and control signals on smart TVs, set-top boxes, thin clients, and smart mobile devices, such as smartphones & laptops.

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About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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