Digitally Printed Wallpaper Market 2023 : The Demand for Vinyl-based Wallpapers is Increasing Across the Asia-pacific Region | At a CAGR of 19.9%
Research Reports
Feb 15, 2023
According to MRFR analysis, the global Digitally Printed Wallpaper Market is expected to register a CAGR of 19.9% from 2021 to 2030 and hold a value of over USD 458.4 million by 2030.
The digitally printed wallpapers have pictures and artwork that suit the environment or the living space. The advancements in digital printing technology are boosting the overall growth in the digitally printed wallpaper industry. The potential benefits such as aesthetical value, enhanced protection, adding value and meaning, sander finish, and lively addition to the buildings. Such factors are enlarging the digitally printed wallpaper market value. Additionally, the utilization of the materials such as Vinyl material and non-woven materials is fast momentum as they exhibit supreme properties.
Moreover, the growing construction activities across developing countries are presenting lucrative opportunities for the overall growth of the digitally printed wallpaper industry. The large-scale investment in the industrial sector and the rising trend of interior designing are major drivers of digitally printed wallpaper market growth.
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The COVID-19 pandemic has created a vast economic shock across the industry verticals and government regulations have made the industries decrease production rates. The prolonged lockdowns have also limited access to the raw materials required for the manufacturing industries. Like any other industry, the growth of the construction industry was also facing struggles throughout the epidemic and has affected the growth of the digitally printed wallpaper industry.
Also, transportation was stopped in several countries and the key components required for the construction industry were not related to them. Such factors have impacted the growth of the digitally printed wallpaper industry.
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Regional Analysis
Asia-pacific is projected to witness healthy growth during the forecast period, which is owing to the growing number of construction activities and rising inclination towards sophisticated living, and rapid growth in industrialization. Moreover, the demand for vinyl-based wallpapers is growing across the Asia-pacific region which is rising the overall growth of the digitally printed wallpaper industry.
North America and other American countries are also witnessing a higher growth rate in the digitally printed wallpaper industry due to the presence of several established market players in the region and the favorable economic condition of these countries are expanding the growth of the digitally printed wallpaper industry.
Market Segmentation
The global Digitally Printed Wallpaper Market has been segmented into Substrate, printing technology, and end user.
Based on Substrate, the global digitally printed wallpaper has been segmented into Nonwoven, Vinyl, and Paper. The vinyl segment accounted for the largest substrate of digitally printed wallpaper. This segment is projected to grow at a CAGR of 21.3% during the forecast period. Factors such as huge durability and easy maintenance coupled with lower cost lift the demand for vinyl wallpaper, mainly in emerging economies.
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Based on printing technology, the global digitally printed wallpaper has been segmented into Inkjet, Electrophotography. The Inkjet segment is expected to be the leading segment in the market. The process of this technology of the studied market is attributed to the introduction of a high-speed, commercial color printing inkjet system.
Based on the End-use sector, the global digitally printed wallpaper has been segmented into Non-Residential, Residential, Automotive & Transportation. The Residential to be the largest segment during the forecast period. The rising demand for residential construction owing to rapid urbanization and the rise in the number of housing renovation & remodeling activities, along with the upsurge in disposable income levels are boosting the growth of the digitally printed wallpaper market in the residential sector.
Key Players
Some of the key market players are Color X, Effective Visual Marketing Limited, Flavor Paper, John Mark Ltd, McRobb Display Ltd, Megaprint MX Display Ltd., Vision Sign and Digital LTD, A.S. Création Tapeten (Germany), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), The Printed Wallpaper Company (UK), Great Wall Custom Coverings (US)
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