Mascara Market Technology Innovation, Latest Trend, Business News, Growth Analysis, Top key Players 2030

Mascara Market Research Future Insights

According to market research future insights analysis, the global mascara market is expected to register a CAGR of ~7.10% from 2022 to 2030 and hold a value of over ~USD 13.67 billion by 2030.

Major factors influencing market revenue growth include rising demand for organic cosmetics, rising usage of cosmetics by women, growing preference for a naturally enhanced eyelash look, particularly among working women, rising demand for eye cosmetics, and growing awareness of one’s physical appearance. Additionally, drivers fueling market revenue development include increased demand for mascara due to its several benefits, including being portable, smudge-proof, waterproof, long-lasting, and others. The use of contact lenses by more individuals and the risk of eye infections are both increasing, which in turn is boosting demand for natural eye cosmetics, notably mascara. The rising cosmetic spending capacity and expanding celebrity and social media influence are expected to drive market expansion. However, it is anticipated that the availability of a variety of products due to the quick development of the organized retail sector will further fuel product demand in the years to come.

On the other hand, chemicals in mascara are predicted to impede market expansion. Some mascaras have a formula that could dry out hair follicles, which results in greater hair growth. This frequently happens when applying waterproof mascara, which keeps eyelashes intact even when soaked in water.

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Regional Analysis

Asia Pacific dominated the market for mascara 2021 because colored mascara, volume mascara, and colored mascara with a double team unique effect has become increasingly popular in nations like China, India, and Japan. Additionally, consumers’ increased per capita disposable income and rising expenditure on beauty items might also be linked to regional market growth.

North America is expected to register lucrative growth in the market for mascara. It can be linked to the region’s growing need for waterproof and water-resistant mascaras. The regional mascara market is expanding due to rising consumer disposable income and the attractiveness of branded items. Additionally, a strong presence of well-known brands in this area, including Maybelline, Nykaa, and L’Oréal S.A., is anticipated to fuel market revenue growth over the forecast period. High demand for glitter mascara and shifting eye cosmetic trends in nations like Canada and the U.S. are, in turn, helping this segment’s revenue growth to some extent.

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Market Segmentation

The global mascara market has been segmented into products, categories and sales channels.

The market has been divided into lengthening, volume, and curls based on the product.. The volume category accounted for the largest share of the market in 2021. Thickeners give mascara coating on eyelashes more volume, such as hydroxyethylcellulose. Despite their widespread use, they also make a substance dense so that mascara may be applied smoothly. Volume mascara helps grow longer, fuller eyelashes because of the heavier wax and silicone polymer combination. They are designed to enhance the natural shape and color of lashes and, unlike extending mascaras, do not contain synthetic fibers. On the other hand, the lengthening category is anticipated to grow at a significant rate. Using brushes with denser bristles, lengthening mascara lengthens lashes beyond what they already are, allowing the mascara to last longer.

Based on category, the market has been segmented into waterproof and regular. The waterproof category accounted for the mascara market’s largest revenue share in 2021. since there are more women working, the waterproof mascara industry is booming. As a result of its durability and resistance to smudging, waterproof mascara is the best choice throughout the summer and monsoon seasons. Since they are difficult to remove with regular makeup removers and remain on the eyes for several hours, special oil-based makeup removers are needed. The demand for luxury eye cosmetics has also increased due to technological developments, expanding the waterproof mascara market.

Based on sales channels, the market has been segmented offline and online. The online category accounted for the largest revenue share in 2021 in the market for mascara. It is attributed to elements like no added expenses because goods can be shipped directly from sellers. Low product costs, discounts, customer reviews, and ratings of the product or service all contribute to the growth of this market segment. They are very helpful to consumers when making decisions. This segment’s revenue is increasing due to additional factors like convenience, doorstep service, and the availability of a wide range of products.

Key Players

Some of the key market players are L’Oréal S.A, The Estée Lauder Companies Inc., LVMH Moët Hennessy Louis Vuitton, Coty Inc., Avon Products Inc., Inika, The Body shop, Milk Makeup, Revlon Inc., and Nykaa.

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