Growing Demand For Convenience Food, And Rising Demand Of Ready To Eat Foods Are Expected To Rise The Pasta Market At A Healthy CAGR Of 5.77% During The Forecast Period Of 2022 To 2030

Market Research Future Insights

According to market research future insights analysis, the global pasta market is expected to register a CAGR of 5.77% from 2022 to 2030 and hold a value of over USD 82.3 billion by 2030.

The pasta they are less expensive and simpler to prepare; these items are extensively consumed around the world. The producers of these goods always come up with new goods made of various basic materials. The ongoing product evolution also presents a chance for market expansion. Some key drivers behind the expansion of the pasta market are the increasing adoption of Western eating customs and the demand for prepared food products. Due to the abrupt adoption of lockdown procedures and industrial closures during the early phases of the COVID-19 epidemic, food product production was disrupted. Due to rising freight costs during the pandemic, businesses had labor scarcity and logistical issues. On the other side, during the pandemic, there was a notable increase in the consumption of spaghetti, fettuccine, and linguini. Food items with a longer shelf life, such as dried linguini, are stocked by customers. Companies also ensured that the supply chain remained unaffected and that stockpiles were promptly replaced. As a result, these goods’ sales rose rapidly during the pandemic.

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Regional Analysis

Europe dominated the market for pasta in 2020. It has long been a staple of traditional dinners, particularly in Italy and Greece. As consumers have become more health conscious, the market for food products with a high carbohydrate content has fallen in recent years. To accommodate consumers’ shifting taste preferences, producers are introducing new sorts of gluten-free food in various sizes and forms. The supply of wheat used to make these items has been considerably influenced in recent years by the rise in unfavorable climatic conditions in important durum wheat-growing regions, which has increased the price of wheat and finished goods. 

North America is expected to register lucrative growth in the pasta market. One of the biggest markets for these goods worldwide is the United States. As consumers become more aware of the effects of regular consumption, new whole-grain varieties are introduced to meet the growing demand for such products. For customers looking for a quick meal, various deli counters and restaurants offer fresh recipes like pasta salads.

Market Segmentation

The global pasta market has been segmented into product type, raw material, and distribution channel.

The market has been segmented based on product type into dried, chilled, and canned. The dried segment had a prominent share in 2021. Products that are dried industrially lack essential nutrients since they are heated throughout the production process. On the other hand, the child segment was the fastest-growing segment during the forecast period. Consumers prefer chilled food since it is considerably softer than dried products and contains the necessary nutrients.

The market has been segmented based on raw materials into wheat and gluten-free. Gluten-free accounts had a major share in 2021 of the pasta market. Due to its elasticity, Semolina flour can create products in various forms and sizes. Additionally, it permits the product to keep its structural coherence and guarantees the preservation of its texture. On the other hand, Semolina flour contains a lot of gluten and may not be ideal for people with celiac disease who value their health.

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The market has been segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets segment had a prominent share in 2021 of the pasta market. Customers can select items by carefully examining the nutritional aspects and making an informed decision.

Key Players

Some key market players are Ebro Foods, S.A., Barilla G.e.R.F.lli S.p.A., and Campbell Soup Company. 

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