By 2030, the market for live streaming is expected to be worth USD 534.37 billion, expanding at a constant CAGR of 29.3%.

Market research future insights:

Live videos or other live streaming activities, which had greatly expanded by the middle of 2015, can be blamed for the live streaming market growth. TV is the most widely viewed live video content type, while social media sites are the primary supplier of live video content. Through online venues like YouTube, Instagram, and Facebook, brands and public personalities began engaging actively with their target audience.

Additionally, live video game broadcasting acquired more traction as eSports and video games became more popular across all age groups. More than 67% of consumers worldwide have streamed live video content, and more than 52% of that group chose free, ad-supported live streaming over subscription-based and à la carte services, according to one of the Interactive Advertising Bureau’s (IAB) surveys from 2018.

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Live Streaming Market Report Scope:

Regional analysis:

Due to its large user base, the Asia Pacific region now controls the worldwide live streaming industry. Additionally, the industry is growing due to the development of live video streaming services and the growing customer preference for live streaming over traditional television channels.

Additionally, the expansion of the regional market is accelerated by the increased acceptance of digital innovation and expanding Internet penetration in developing nations like China, Malaysia, Singapore, and India. In 2018, the APAC live streaming market was valued at USD 8,882.9 million, and by 2027, it is anticipated to expand to USD 93,445.2 million, with a 30.6% CAGR.

On the worldwide market, North America has seized the second-largest stake. Growing live video streaming and significant expenditure on gaming and entertainment support regional market expansion. The sizeable viewership base and robust demand for OTT platform goods further fuel market expansion in the area and accelerate industry growth. The region’s live streaming industry is growing as a result of expanding cloud service usage as well as growing government and network company cooperation.

Markets segmentation:

Component, end-user, and geographic segments are used to segment the live streaming market. Platforms and services are important elements of live streaming. The market is divided into end-user categories such as media & entertainment, eSports, events, education, retail, government, and others. The market is divided into four geographic segments based on location: Asia Pacific (China, Japan, India, South Korea, and Rest-of-APAC), the Americas (US, Canada, Mexico, and Rest-of-North America), and the Rest of the World.

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The top end will be in media and entertainment.

-User Sector

Media & entertainment is the largest category in terms of end users. The media & entertainment section includes businesses that produce films, transmit news, and manage events for their target customers. These businesses also cover numerous national events.

The industry is being driven by the numerous media and entertainment organisations that are utilising live streaming services to reach their target consumers. In 2018, the category held a roughly 34.3% share of the market as a whole. During the projection period, the media & entertainment category is anticipated to expand at a 28.3% CAGR.

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Key players:

Flux Broadcast in the United Kingdom, Dacast in the United States, Huya Inc. in China, Periscope in the United Kingdom, TV in the United Kingdom, Microsoft Corporation in the United States, Google Inc. in the United States, Facebook Inc. in the United States, Twitch Interactive Inc. in the United States, AfreecaTV Co. Ltd. in South Korea, Vimeo in the United States, IBM Corporation in the United States, Empire Video Productions LLC in the United States, Instagram Inc. in the (United States)

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