NEW YORK, Dec. 15, 2022 /PRNewswire/ — According to Technavio, the global artificial intelligence (AI) in social media market size is estimated to grow by USD 3.66 billion from 2021 to 2026. The market is estimated to grow at a CAGR of  26.93% during the forecast period. North America will account for 43% of the market’s growth during the forecast period.

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Global artificial intelligence (AI) in social media market – Parent market analysis

Technavio categorizes global artificial intelligence (AI) in the social media market as a part of the global systems software market within the global IT software market. The parent global IT software market covers companies engaged in developing and producing application and system software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software. 

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Global artificial intelligence (AI) in social media market – Five forces
The global artificial intelligence (AI) in social media is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter’s five models helps to strategize the business, for more details – buy the report!

Global artificial intelligence (AI) in social media market – Customer landscape 

The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global artificial intelligence (AI) in social media market – Segmentation assessment

Segment Overview
Technavio has segmented the market based on application (predictive risk management, consumer experience management, and sales and marketing) and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The predictive risk management segment will grow at the highest rate during the forecast period. Social media data can help businesses improve brand health, optimize customer experience, and accelerate campaign performance. It is expected that predictive risk management will use social media as a primary tool to identify, mitigate, and manage risk factors. By using AI, brands can get better at detecting the early warning signals of risks and demonstrate well-crafted responses to seemingly unpredictable circumstances. Therefore, the factors mentioned above will propel the segment’s growth during the forecast period.

Geography Overview
By geography, the global artificial intelligence (AI) in social media market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of global artificial intelligence (AI) in the social media market.

• North America will account for 43% of the market’s growth during the forecast period. The US is the key market for artificial intelligence (AI) in the social media market in North America. However, the market in this region will grow slower than the markets in the Middle East and Africa. The rapid adoption of new technologies in the industrial, healthcare, and retail industries as well as significant security budget cuts in the social media sector would support the growth of artificial intelligence (AI) in social media market in North America throughout the forecast period.

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Global artificial intelligence (AI) in social media market – Market dynamics

Key factor driving market growth

• The growing demand for data integration and visual analytics is a major factor driving the global artificial intelligence (AI) in social media market share growth. 
• Due to the complexity of the process and the large volumes of data generated across many end-user sectors, implementing and maintaining dependable data interfaces is challenging. As a result, businesses all over the world are implementing data integration solutions.
• To improve the AI capabilities of analytics, vendors are also launching products powered by AI. The demand for data analysis, transformation, monitoring, and interpretation has elevated to a priority for corporate operations due to the exponential rise in data volumes. For the dynamic depiction of data, firms are also incorporating business analytics software into their operations. Therefore, the usage of AI in social media is likely to increase significantly during the forecast period.

Leading trends influencing the market 

• The increasing use of social media for advertising is a major trend supporting global artificial intelligence (AI) in social media market share growth.
• Social media usage has dramatically increased in recent years. At the beginning of 2021, about 500 million new users had signed up for social media platforms. This increase of 490 million members represents a 13% year-over-year growth.
• AI is a major component of social media networks today. Marketers can target users of platforms such as Facebook, LinkedIn, Instagram, and Snapchat with paid advertising based on demographic and behavioral data. Therefore, the rise in social media advertising will fuel the expansion of global AI in social media market during the course of the forecast period.

Major challenges hindering the market growth

• The lack of a skilled workforce for the development of AI algorithms will be a major challenge for the global artificial intelligence (AI) in social media market share growth during the forecast period.
• End users are frequently deterred from implementing AI on their social media platforms due to a lack of technical knowledge. As a big portion of end users are hesitant to learn and accept new technology, this has been a major challenge in developing countries. Vendors must provide both online and offline training, advice, and support for end users in order to fully capitalize on the advantages of AI.
• During the forecast period, the lack of technical skill among users limits the scope of AI in social media, and people are unaware of the areas that can be explored with AI in social media.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this artificial intelligence (AI) in social media market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of artificial intelligence (AI) in social media market between 2022 and 2026
• Precise estimation of the size of the artificial intelligence (AI) in social media market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of artificial intelligence (AI) in the social media market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis – Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Application

• 5.1 Market segments 
• Exhibit 24: Chart on Application – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Application – Market share 2021-2026 (%)

• 5.2 Comparison by Application 
• Exhibit 26: Chart on Comparison by Application
• Exhibit 27: Data Table on Comparison by Application

• 5.3 Predictive risk management – Market size and forecast 2021-2026 
• Exhibit 28: Chart on Predictive risk management – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Predictive risk management – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Predictive risk management – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Predictive risk management – Year-over-year growth 2021-2026 (%)

• 5.4 Consumer experience management – Market size and forecast 2021-2026 
• Exhibit 32: Chart on Consumer experience management – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Consumer experience management – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Consumer experience management – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Consumer experience management – Year-over-year growth 2021-2026 (%)

• 5.5 Sales and marketing – Market size and forecast 2021-2026
• Exhibit 36: Chart on Sales and marketing – Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Sales and marketing – Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Sales and marketing – Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Sales and marketing – Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Application 
• Exhibit 40: Market opportunity by Application ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America – Market size and forecast 2021-2026
• Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.4 Europe – Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.5 APAC – Market size and forecast 2021-2026
• Exhibit 54: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.6 South America – Market size and forecast 2021-2026
• Exhibit 58: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.8 US – Market size and forecast 2021-2026
• Exhibit 66: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.9 China – Market size and forecast 2021-2026
• Exhibit 70: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.10 Japan – Market size and forecast 2021-2026
• Exhibit 74: Chart on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Japan – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Japan – Year-over-year growth 2021-2026 (%)

• 7.11 Germany – Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 7.12 UK – Market size and forecast 2021-2026
• Exhibit 82: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Adobe Inc. 
• Exhibit 93: Adobe Inc. – Overview
• Exhibit 94: Adobe Inc. – Business segments
• Exhibit 95: Adobe Inc. – Key news
• Exhibit 96: Adobe Inc. – Key offerings
• Exhibit 97: Adobe Inc. – Segment focus

• 10.4 Alphabet Inc. 
• Exhibit 98: Alphabet Inc. – Overview
• Exhibit 99: Alphabet Inc. – Business segments
• Exhibit 100: Alphabet Inc. – Key news
• Exhibit 101: Alphabet Inc. – Key offerings
• Exhibit 102: Alphabet Inc. – Segment focus

• 10.5 Amazon.com Inc. 
• Exhibit 103: Amazon.com Inc. – Overview
• Exhibit 104: Amazon.com Inc. – Business segments
• Exhibit 105: Amazon.com Inc. – Key news
• Exhibit 106: Amazon.com Inc. – Key offerings
• Exhibit 107: Amazon.com Inc. – Segment focus

• 10.6 International Business Machines Corp. 
• Exhibit 108: International Business Machines Corp. – Overview
• Exhibit 109: International Business Machines Corp. – Business segments
• Exhibit 110: International Business Machines Corp. – Key offerings
• Exhibit 111: International Business Machines Corp. – Segment focus

• 10.7 Meta Platforms Inc. 
• Exhibit 112: Meta Platforms Inc. – Overview
• Exhibit 113: Meta Platforms Inc. – Business segments
• Exhibit 114: Meta Platforms Inc. – Key news
• Exhibit 115: Meta Platforms Inc. – Key offerings
• Exhibit 116: Meta Platforms Inc. – Segment focus

• 10.8 Microsoft Corp. 
• Exhibit 117: Microsoft Corp. – Overview
• Exhibit 118: Microsoft Corp. – Business segments
• Exhibit 119: Microsoft Corp. – Key news
• Exhibit 120: Microsoft Corp. – Key offerings
• Exhibit 121: Microsoft Corp. – Segment focus

• 10.9 NetBase Solutions Inc 
• Exhibit 122: NetBase Solutions Inc – Overview
• Exhibit 123: NetBase Solutions Inc – Product / Service
• Exhibit 124: NetBase Solutions Inc – Key offerings

• 10.10 Salesforce Inc. 
• Exhibit 125: Salesforce Inc. – Overview
• Exhibit 126: Salesforce Inc. – Product / Service
• Exhibit 127: Salesforce Inc. – Key news
• Exhibit 128: Salesforce Inc. – Key offerings

• 10.11 SAS Institute Inc. 
• Exhibit 129: SAS Institute Inc. – Overview
• Exhibit 130: SAS Institute Inc. – Product / Service
• Exhibit 131: SAS Institute Inc. – Key news
• Exhibit 132: SAS Institute Inc. – Key offerings

• 10.12 Sprinklr Inc. 
• Exhibit 133: Sprinklr Inc. – Overview
• Exhibit 134: Sprinklr Inc. – Product / Service
• Exhibit 135: Sprinklr Inc. – Key news
• Exhibit 136: Sprinklr Inc. – Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 137: Inclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 138: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 139: Research methodology
• Exhibit 140: Validation techniques employed for market sizing
• Exhibit 141: Information sources

• 11.5 List of abbreviations 
• Exhibit 142: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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