Digital Signage Market is expected to reach USD 21,367.1 million with a CAGR of 7.2% by 2030 | Report by Market Research Future (MRFR)

Rising adoption of high-speed Internet, digital technologies, social media platforms, and strong distribution of multi-lingual content in the North America region propels the region to be the fastest growing market during the study period (2022–2030): MRFR

Digital Signage Market Overview

The global Digital Signage Market is projected to grow at a CAGR of 7.2% during the forecast period, 2022–2030.

Regional Analysis

The geographic analysis of the digital signage market has been conducted for the North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The digital signage market in North America is expanding with the increasing investments by key market players such as Sony, Panasonic, Intel, and Samsung. The region is a global hub for media and entertainment offerings for the film and television, music, social media, sports, arts, theater, and publishing segments. Additionally, the digital signage industry in the region generates revenue from strong news broadcasting services offered by various enterprises operating in the US, Canada, and Mexico. The regional market is likely to be driven by the rising adoption of high-speed Internet, digital technologies, social media platforms, and strong distribution of multi-lingual content.

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The rising penetration of the Internet across the European nations is one of the major factors contributing to the growth of the regional market. The Western European region, which includes countries such as the UK, Germany, Spain, and France, accounts for a strong share in the media advertising market. By delivering a variety of quality content to consumers, the media sector contributes heavily towards the European economy and holds immense potential for growth in the coming years. Growing access to the Internet in countries such as Russia, Denmark, Italy, and Sweden drive the digital signage interactive kiosk and billboards platforms in this region. The retail industry across the region also generates billions of dollars of revenue, promoting their products via interactive digital signage.

For analysis purposes, Asia-Pacific has been divided into China, Japan, India, and the rest of Asia-Pacific. China is expected to be the highest revenue-generating country due to heavy investments by the Chinese government. The key factor driving the growth of the digital signage market in this region is the presence of major media providers and the large population in the countries such as India and China, demanding high-quality media content.

The rest of the world is segmented into two major regions, including the Middle East & Africa and South America. The increasing demand for digital signage from the retail sector and increasing investment from the leading players drive the growth of the regional market. The use of OLED, gesture recognition, and interactive displays are the key technologies boosting the market growth.

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Segmental Analysis

The global digital signage market has been segmented on the basis of product type, component type, technology, application,  and vertical.

Based on product type, the global digital signage market is segmented into kiosks, billboards, signboards, menu boards)

Based on Component Type , the global digital signage market is segmented into hardware, software, services)

Based on technology , the global digital signage market is segmented into LCD, LED, OLED, Front Projection)

Based on application , the global digital signage market is segmented into outdoor, indoor

Based on vertical, the global digital signage industry is segmented into entertainment, transportation retail, healthcare, banking, education, and government).

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Competitive Analysis

In this study, MRFR has analyzed major players such as Cisco Systems Inc, Sharp Corporation, Panasonic Corporation, 3M Company, Sony Corporation, Intel Corporation, HP Inc, Samsung Electronics Co., Ltd, NEC Corporation, Toshiba Corporation, and LG Electronics that have contributed a significant share to the growth of the global digital signage market.

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